The Bluesky social media platform is an exciting social media project built on a decentralized infrastructure called Authenticated Transport (AT for short). Bluesky is aiming to provide a platform that gives social media users complete control over their digital identities through a secure, privacy-centric online ecosystem.1 This initiative dovetails with web3’s ethos of user empowerment and equitable digital infrastructures, endeavoring to decentralize traditional power dynamics embedded in online platforms.
One of Bluesky’s unique features is the ability to use custom domains as social media handles. By leveraging your existing domain name as a digital identifier, this enhancement simplifies the process for others to discover and engage with you.
We’ve built upon this feature to give you the ability to use your eth.xyz profile as your Bluesky handle! For those that aren’t familiar, eth.xyz is an innovative service that simplifies sharing Ethereum Name Service (ENS) profiles and their connected Non-Fungible Token (NFT) collections. It transforms complex Ethereum addresses into easily shareable URLs ending in .xyz, promoting a smoother interaction with digital assets on the Ethereum blockchain that works in any browser. For example, if you own helloxyz.eth, then you automatically have a profile at helloxyz.eth.xyz!
To add your eth.xyz profile as your Bluesky handle, you need to own a .eth name and have an existing Bluesky profile. If you own a .eth name, you automatically have an eth.xyz profile. If you follow the below steps, your eth.xyz profile can be used as your social media handle in Bluesky:
If you would like more information on the custom domain process in Bluesky, read our previous blog post: “How to use a custom .xyz or .LOL domain as your Bluesky handle for less than a pack of Skittles.”
Be prepared to pay the required gas fees for the transaction to be processed on the Ethereum blockchain.
By linking your eth.xyz profile (and any other custom domain) to Bluesky, you’re partaking in an emerging shift in online representation. Bluesky’s ability to connect domains to user handles exemplifies the continued importance of domain names as calling cards in our digital world. Rather than just serving as website addresses, Bluesky’s approach affirms that domains, like eth.xyz profiles, can be reflective of individual digital identities. This integration illustrates the continuously expanding roles that domain names play in our online interactions and self-presentation.