At XYZ, we are rooted in connecting people across the world and wanted to take the time to observe one of the biggest celebratory weeks in Japan – Golden Week. Golden Week is a seven day celebration of four national holidays – Showa Day (the birthday of former Emperor Showa), Constitution Day (honoring the present Constitution of Japan), Greenery Day (a day dedicated to the environment and nature), and Children’s Day (a day where families pray for the health and future success of their children).
As the most popular new domain extension in Japan, we wanted to draw attention to some of the great use cases we’ve seen from Japanese businesses and individuals, in honor of Golden Week:
ThatStore.xyz is a fashion eCommerce site that sells everything from shirts, pants, and shoes to soaps, custom made bags, accessories, gadgets and more. With countless options, it’s the perfect site to check out gifts for friends and family or if you’re looking for a stylish t-shirt for yourself. By using .xyz, That Store has been able to create global brand recognition through uniformity in their social media handles: Facebook.com/ThatStore.xyz and Instagram.com/ThatStore.xyz.
Jagzzi.xyz is an online fashion and lifestyle magazine run by university students in Tokyo. They first launched their site as Jagzzi.com, but went international when they switched over to Jagzzi.xyz. Not only does the site rank first for the term “Jagzzi” in Japan’s Google (google.co.jp), but it also ranks first in Google across the globe, despite the fact that the site’s content is entirely in Japanese. Don’t believe us? Try searching for “Jagzzi” on Google.de. This is a great example of how .xyz is a launching ground for businesses to expand their brand internationally.
Kisaburo.xyz was started by an individual who wanted to break down the boundaries between Japanese and Western fashion, as well as men’s and women’s clothing, by focusing on a new era of kimono designs and collections. Kisaburo.xyz, the official website for Kisaburo’s fashion line, is another great example of a next generation internet user innovating with his Name.xyz.
GPS.rent is a real-time GPS tracking service that offers transmitters/devices for rent for use in your car, bike, mobile device, personal computer…anything really. As the new web address for gps-service.sakura.ne.jp, there is a clear reason why this business chose to use a short and memorable domain name such as GPS.rent: it’s industry-specific, international, and the domain doubles as a call-to-action.
These are just a few of the many diverse use cases we’ve seen in Japan recently. We look forward to celebrating your .xyz with you beyond Golden Week as we continue to grow and connect audiences everywhere. What are you celebrating this month? Tweet us @xyz and subscribe to our newsletter to stay up-to-date on all things .xyz.