The .xyz community is home to skilled creatives using .xyz domains to develop their online presence and showcase their talents. Accomplished writer and book editor Jackson Howard uses JacksonHoward.xyz to display his writing samples. Independent and commercial artist AdamLatham.xyz showcases his artwork and business projects. Entertainer Ace Anderson uses AceofAllTrades.xyz to showcase his accomplishments. In this week’s #WebsiteWednesday, we’ll introduce you to a freelance book designer who shares her work using a “FirstNameLastName.xyz” domain: LisaWhite.xyz.
LisaWhite.xyz is the personal website of Australia-based book designer Lisa White. Lisa worked for several prominent publishers before becoming a freelance Book Designer. She spent time in-house at Scholastic, worked for a decade at Allen & Unwin, and most recently held the position of Head of Design for HarperCollins Australia and their imprint, ABC Books.1 Throughout her career, Lisa has worked on a diverse range of projects including commercial and literary fiction, non-fiction, children’s, young adult, and illustrated titles. As a freelance book designer, Lisa continues to work with authors and publishers to create high-quality book covers and interior layouts.
Lisa’s collection of book designs are easy to explore with a simple and straightforward website design. By clicking on the Work link, visitors are directed to the homepage, where Lisa’s book designs are neatly organized. Each book is accompanied by a cover image, and visitors can click on each image to view more details about the book. For instance, the cover image for Ben Folds’ memoir, “A Dream About Lightning Bugs,” leads to a page with a larger version of the book cover, and includes details such as the publisher (Simon & Schuster Australia) and Lisa’s design and illustration credits. Lisa’s cover design features a bright blue and red color pencil illustration of Ben Folds carrying a small piano, with the title of the book overlaying most of the cover. Similarly, the cover image for Jodi Picoult’s international best-seller, “A Spark of Light,” leads to a page with a larger version of the book cover, which features a lit sparkler against a vibrant night sky, with the author’s name in a bold, gold font in the center. To the right of the image, Lisa shares details such as the publisher (Allen & Unwin) and her design credit. Lisa’s inclusion of her design work can help visitors gain a full understanding of her talent and experience, which can help them make the choice to work with her.
On Lisa’s About page, she provides her branded email address [email protected] and welcomes visitors to reach out with any projects you would like to discuss. There are benefits to a branded email address like [email protected]. Using a custom email address can help to establish professionalism and trust. When you have an email address directly associated with your domain name, customers can use that email address to find your website and have confidence that they’re reaching out to the appropriate person. You can learn more about Lisa and review more of her designs by following her on Instagram @lisawhite_xyz and by visiting LisaWhite.xyz.
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