.XYZ has proven to be a conduit for next-generation leaders to establish a memorable online presence. For example, look no further than autonomous delivery project Starship.xyz, Massachusetts Institute of Technology startup accelerator Engine.xyz, and viral creative collective MSCHF.xyz. .XYZ’s reputation as a domain for innovators has inspired notable figures to join the movement and brand on .xyz domains themselves. In this week’s #WebsiteWednesday we’ll meet one such leader. This Ex-NFL player is sprinting into the next chapter of his career, branded on his own FirstNameLastName.xyz domain: MarquesColston.xyz.
Marques Colston is a former National Football League (NFL) wide receiver and Super Bowl champion, best known for his 10-year career on the New Orleans Saints. During this time, Marques also developed a second career off the field in business development. He began by serving as President and General Manager of professional indoor football team the Harrisburg Stampede and purchased a share in Arena Football League team the Philadelphia Soul. Since retiring from the NFL, Marques has grown his business leadership profile through roles for the NFL Players Association, his alma mater Hofstra University, and Virtua Health. He’s also become a partner in New Orleans-based juice bar franchise Main Squeeze, consulting firm Dynasty Innovation, and an adjunct professor at the University of New Orleans. Marques shares his wealth of experience from these roles through his own consulting service, MC Consulting. His website, MarquesColston.xyz, is the official page to book him for management training, performance coaching, and corporate development consulting.
Marques’ coaching aims to help businesses shift their thinking and develop strategies for sustainable success. He does this through a method he has developed called “creating separation.” The system gets its clever name from Marques’ football experience. As a wide receiver, Marques needed to create separation from his defenders to catch the ball and score. Now, he uses this analogy to help companies and professionals create separation from competitors. Marques teaches the mindset needed to “create separation” through 3 steps: irrational confidence, creativity and possibility, and dynamic decision making. He credits this mindset for his ability to overcome obstacles in his career and sustain success in football and business.
On his website homepage, Marques breaks his philosophy down further by giving an overview of each step. First, the “art of irrational confidence” helps individuals perform at seemingly unattainable levels. After unlocking this mindset, creativity and possibility help them generate value. Finally, through dynamic decision-making, they can sustain this value and reach long-term success.
Marques teaches this system through bespoke training and speaking engagements. He breaks down potential topics for clients based on their needs. In leadership development training, Marques helps organizations give new leaders the tools for dynamic decision-making. For professional development training, he teaches team strategies aiming to transfer skill sets and unleash creativity. Lastly, he helps athletes transition to professional life by teaching them to manage their personal brand. Each training leverages his business leadership skills and past experience as a professional athlete.
It’s easy to book Marques for a training session right on his website. He includes options to request information under each specific area he’s available to speak on. He offers frequently requested speaking topics on his website to make booking the right talk easier for clients, as well. Marques has already done speaking engagements for many high-profile organizations, including the NCAA, NFLPA, the University of New Orleans, the New Orleans Saints, and the Entrepreneurs’ Association. Many have praised his training, shown by testimonials featured on his website from the University of New Orleans, the Virtual Center for Innovation, and D1 sports who each spoke on the value of his talks.
Showing his branding knowledge, Marques places his memorable website URL at the center of his online promotion. He shares it in all his social media bios and includes it in the banner graphics on each page, as well. This strategy fully utilizes the memorability of his domain name. Potential clients will see this URL and have it stick in their minds thanks to Marques’ being able to use his own name and brand on a memorable extension – .xyz. Making his website the center of his promotional activities means he is not limited by any third-party platform constraints. This gives him complete control over how he presents the benefits of his training.
Innovators like Marques who share their expertise and pass their success strategies on to others are a stellar example of the .xyz community. Marques is a great example of the forward-thinking .xyz philosophy, and his domain perfectly brands his services to reach the next generation of business leaders. Follow him on Twitter, Facebook, LinkedIn, and Instagram or reach out to bring his expertise to your organization at MarquesColston.xyz.