The domain for real estate professionals and small businesses is here! .Rent domains will start rolling out in less than a month, beginning with the trademark holder exclusive Sunrise registration period on August 3.
We’re sure many of the #GenXYZ members are pretty well-versed in the registration periods for new domains at this point. .Rent will be similar – but different – in how it will become available to everyone.
As the new authoritative domain for real estate, we will be running a “Real Estate Landrush,” where professionals and businesses in the industry are specially invited to register .Rent domains before they become available to all.
| Phase | Open (UTC) | Close (UTC) | Suggested Retail Price |
|---|---|---|---|
| Sunrise Trademark holder exclusive |
August 3, 14:00 | September 3, 10:00 | Varies |
| Landrush Real estate industry specific |
September 3, 14:00 | September 17, 13:59 | Varies |
| Early Access Public priority registration |
September 17, 14:00 | September 24, 13:59 | Varies |
| General Availability | September 24, 14:00 | — | $60 |
.Rent is for property owners, agents, and businesses who want to grow their marketplace by attracting new clients with a clear, rental-focused domain. With a definitive domain that also doubles up as a call-to-action, real estate professionals can boost their online marketing efforts with domains like:
Going beyond the real estate industry, .Rent domains can even be used to market your other assets:
To learn more about .Rent, check out the first-ever website on a .Rent domain
#GenXYZ, it’s official. We hit the MILLIONTH* .xyz domain mark! As a team, we had to do something big to celebrate this milestone. And what better way to go really BIG, than jumping out of a plane that’s soaring 13,000 feet above the ground?

We know that 1 million is a massive number, but it’s actually pretty difficult to know exactly how big. To help us visualize the magnitude of 1 million, we found this nifty site, aptly titled “A million dots on one page”. All we can say is…wow.
We know, we know, we haven’t revealed what that magic .xyz registration was. Any guesses, #GenXYZ? The official domain name that helped us reach 1 million was (of course, with the help of the 999,999 .xyz domains that came before):
Is that a typo for Google? Nope. It’s the last name of the proud of owner of this domain name. Have you locked down your LastName.xyz yet? It just might be still available (and you can make sure by searching for it at www.gen.xyz).
We can’t thank you all enough for your support, and we look forward to hitting the 2 million, 10 million, and 100 million mark with you, #GenXYZ!
*total domains under management in the database
Talk about an exciting week!
Following .Security and .Protection is now the final act. To round out this week’s whirlwind of new domain announcements, we’re ready to bring to stage the last member of the XYZ family.
Think you figured it out, #GenXYZ? Coming soon to a retailer near you, is .Theatre!
The theatre and performing arts have been a beloved tradition for over 10,000 years – who doesn’t like to be entertained?! And think about all the show venues and movie theatres in your own town or big cities. Theatres are everywhere.
Aside from being the traditional way of spelling out the word, a large portion of performance venues and movies theatres in the United States also spell it the British way with an -re. Hollywood Pantages Theatre, Lyceum Theatre, AMC Theatre, and even US-based schools with theatre departments will spell it out with an -re.
We challenge you to a “theatre” vs. “theater” word hunt through the US. Which is more prevalent? Our bet is on the Brits.
As the artsiest and most creative member of our domain family, .Theatre will give everyone who has a passion for theatre a special namespace of their own. Since it is the artsiest, we’re putting some extra elbow-grease into creating a fitting logo, suited for the creative type!




We’ve narrowed it down to these two directions. Which is your favorite, #GenXYZ? Be sure to make your opinion count by tweeting us your preference @xyz!
So whether you’re a fan of the performing arts, run a production or ticketing company, manage a movie theatre, or a high school student itching to become the next Broadway star, .Theatre will give you a place online to express exactly what you do.
Can’t wait to get your hands on .Theatre, .Security, and .Protection? Make sure you’re on the gen.xyz mailing list to get the latest news straight to your inbox!
What common word is used in business that’s synonymous with “security”? Any guesses, #GenXYZ?
It’s .Protection! And you guessed right. On top of our big .Security announcement yesterday, we’re adding on its close sibling, .Protection to the XYZ roster.
This formidable duo will now jointly offer security-related entities flexible naming options to represent their business and get found by their customers. .Protection and .Security cover the bases for security-related individuals and businesses.
Because the words are so closely related, many security companies incorporate “protection” in their names and taglines. In addition to the range of ways to use a .Security domain, .Protection opens even more doors with uses that are relevant to brand protection, or fire, crop, environment, and intrusion protection.
What are the different ways an individual or small business can advantageously use .Protection domains? You’ll see that all types of industries can utilize these domains, for different purposes, all while maintaining the authoritative presence of proactively keeping a person, place, or thing out of harms way.
Personal defense
Web protection
Property protection
Like we mentioned yesterday, we’re also exploring ways to offer SaaS (software as a service) with each .Security and .Protection domain name. We have a few ideas up our sleeves, but we want you to guess what they might be!
Tweet @xyz or fill our Facebook inbox with your guesses. Who knows, the person with the most innovative guess just might get a little surprise :)
#GenXYZ, we’re excited to announce to you first that .Security will be joining the XYZ family! Coming to you in late-2015, .Security will be the domain for security-related entities, professionals, and all companies that would like a secure and authoritative online presence.
It’s human nature to want to protect yourself, your family, and your business. That’s why the business of security is everywhere. From private security to building security, every city is teeming with these companies. Each employee is a security professional, and every office is its own business. With .Security, each of these SMBs will have the opportunity to start or grow their online presence with an industry-specific domain name!
But .Security isn’t limited to just people. With all of the new services coming online, there is a growing need for internet security. .Security also serves as a reputable designation for the businesses that are keeping us safe on the web.
Regardless of what type of security your business offers, you can take advantage of keyword or location-based .Security domains. For example:
Just the way the other domains in the XYZ family are unrestricted, so is .Security. That means any end user has the opportunity to register a .Security and use it in an innovative way.
What creative ways would you use a .Security domain name, #GenXYZ? Off the top of our heads, we’re thinking how you can:
Now with .Security, our XYZ family is looking more and more complete. With .College as the knowledge-driven domain, .Rent for property rentals, and .xyz – our flagship product and staple for every website, everywhere – individuals and businesses have a choice when growing their online presence.
More information about .Security to come, including the possibility of offering an innovative software as a service (SaaS) with each domain. What are your thoughts on welcoming .Security to our mix? Let us know with a tweet, Facebook message, or a good ol’ email at hello [at] gen.xyz!