GoBob.xyz – Namecheap customer – (United Kingdom)
Developers in the Bitcoin ecosystem use .xyz domains to create innovative infrastructure and expand decentralized finance. Bitcoin mining initiative Proto.xyz develops modular hardware and open-source management software. Web3 platform Omega.xyz aims to pioneer Bitcoin DeFi with cross-chain yield generation solutions. Modular blockchain network Hemi.xyz seeks to unite Bitcoin and Ethereum networks in a scalable supernetwork. In this week’s #BlockchainThursday, we’ll introduce you to a hybrid Layer 2 project combining Bitcoin security with Ethereum’s DeFi innovation: GoBob.xyz.
GoBob.xyz is the online home of BOB (Build on Bitcoin), a hybrid Layer 2 blockchain developed to connect Bitcoin’s security with Ethereum’s decentralized finance (DeFi) ecosystem. According to its documentation, BOB is designed to make Bitcoin more usable within DeFi by enabling features such as simple, one-click Bitcoin staking (earning yield on Bitcoin holdings), cross-chain BTC swaps (exchanging Bitcoin across different networks), and access to Ethereum-compatible decentralized applications. It functions as an optimistic rollup, a scaling solution that processes transactions off-chain before finalizing them on Ethereum. The network also incorporates zero-knowledge proofs and is secured by billions of dollars in staked Bitcoin. BOB is developed by Distributed Crafts, a company focused on open-source blockchain research and infrastructure. In August 2025, BOB announced a $9.5M funding round led by Castle Island Ventures with participation from Ledger, RockawayX, IOSG Ventures, Bankless Ventures, Anchorage, Amber Group, and Sats Ventures, bringing its total funding to $21M.1
BOB positions itself as a gateway for Bitcoin DeFi. While Ethereum supports a large share of the current DeFi market, Bitcoin’s use in the sector remains limited. BOB aims to change that by providing a platform where Bitcoin can be used directly within DeFi applications without depending on wrapped tokens (tokenized versions of Bitcoin on other networks) or centralized intermediaries. The project describes its hybrid chain architecture as one that connects the security of the Bitcoin network with the flexibility of Ethereum’s programmable layer. BOB has already been integrated by DeFi and infrastructure projects such as Solv, Xverse, Pell, and Sovryn, with additional integrations expected as its ecosystem expands.
BOB was co-founded by Alexei Zamyatin, PhD, and Dominik Harz, PhD, who also lead Distributed Crafts. Alexei is the CEO of Distributed Crafts and has previously served as an Expert Advisor in Digital Assets and Web3 Governance for Boston Consulting Group. His background includes research in Bitcoin security and layer-2 scalability. Dominik serves as the CTO of Distributed Crafts and has contributed to research and development in blockchain interoperability. He is also a co-founder of Interlay, a decentralized bridge designed to connect Bitcoin with other blockchains. Together, Alexei and Dominik have focused on improving Bitcoin’s interoperability and bringing its liquidity into the broader decentralized ecosystem.
BOB uses GoBob.xyz as its official website. The short and direct domain aligns with the project’s branding and is easy to remember, making it effective for both users and developers seeking information about Bitcoin-based DeFi. The choice of .xyz places BOB within a community of blockchain and web3 innovators who use .xyz to establish modern and memorable online identities. You can learn more by following the project on X/Twitter, joining the Discord, and by visiting GoBob.xyz.
1.https://www.coindesk.com/business/2025/08/06/bitcoin-defi-project-bob-raises-another-usd9-5m-to-build-btc-defi-infrastructureBonnieWang.xyz – Squarespace customer – (United States)
The .xyz community is home to skilled creatives using .xyz domains to develop their portfolios and showcase their work. Writer and marketer Daniel Abrahams uses DanielAbrahams.xyz to share insights and build community. Content marketer and writer Allaire Conte uses Allaire.xyz to showcase her portfolio. Writer and book editor Jackson Howard uses JacksonHoward.xyz to display his writing samples. In this week’s #WebsiteWednesday, we’ll introduce you to an art director and designer who showcases bold, experimental creative work on a “FirstNameLastName.xyz” domain: BonnieWang.xyz.
BonnieWang.xyz is the personal website of Bonnie Wang, an art director and multidisciplinary designer whose work spans graphic design, art direction, photography, and motion design. She earned her degree from New York University and has developed her career through roles with creative agencies, lifestyle brands, and studios. As a Graphic Designer for SoulCycle, she contributed to high-energy, community-driven campaigns. Before that, she worked as an Associate Art Director at global advertising agency TBWA\Chiat\Day New York for over six years, collaborating on projects for Adidas and One Love Foundation. Her earlier experience includes roles at Milk Studios and NARS Cosmetics, as well as freelance work for ViewSonic.
Bonnie uses BonnieWang.xyz to showcase a professional portfolio that mirrors her bold and experimental style. The website highlights her work with SoulCycle, where she directed and designed campaign materials in collaboration with filmmakers and photographers. These projects showcase her range of skills, including art direction, typography, film editing, and UX/UI design. Her SoulCycle campaign in particular demonstrates her ability to merge movement, music, and design into immersive storytelling.
Other featured projects include work at TBWA\Chiat\Day New York, such as the Adidas “Here to Create Change” campaign honoring Billie Jean King during the U.S. Open, and the One Love Foundation’s Valentine’s Day campaign #FlavorsofLove. The One Love Foundation is a nonprofit organization dedicated to educating young people about the differences between healthy and unhealthy relationship behaviors. For this campaign, Bonnie art directed a concept that used custom-designed chocolates to spark conversations around relationship dynamics. The work drew media attention, including a feature in online lifestyle publication PopSugar, underscoring the cultural resonance of her design.1
Her portfolio also highlights a visual identity project for the Brooklyn Film Festival, a globally recognized nonprofit organization. Bonnie contributed to the festival’s rebrand, which included logo redesign, color palette development, and updated printed materials such as programs and passes. The refreshed identity drew inspiration from overlapping circular shapes in the logo—representing both a camera lens and the double “O” in Brooklyn—while the new palette blended tones from the Williamsburg Bridge to create a striking visual impression.
Using a domain like BonnieWang.xyz gives Bonnie an online presence that aligns directly with her name and professional identity. This straightforward naming convention makes it easier for collaborators, recruiters, and potential clients to locate her work online. Having a domain name tied to relevant search terms can also improve visibility in search results. For example, searches for “bonnie wang graphic designer” are more likely to prominently feature BonnieWang.xyz (as of September 30, 2025). This enhances discoverability while reinforcing her professional brand across design and creative industries. You can learn more by following Bonnie on LinkedIn and by visiting BonnieWang.xyz.
1.https://www.popsugar.com/love/one-love-foundation-box-chocolates-campaign-2019-45799203TetrisEffect.Game – United Domains customer – (United States)
Developers use .Game domains to showcase projects that span genres, styles, and platforms. Grand Theft Auto producer Leslie Benzies presents MindsEye.Game, a dystopian adventure melding technology, power, and ambition. Multiplayer battle arena Moonray.Game brings fast-paced sci-fi combat to consoles and PC. Sci-fi sandbox adventure CubicOdyssey.Game introduces expansive galaxy exploration and survival gameplay. Today, we showcase a modern puzzle reinvention that combines music-driven gameplay, multiplayer modes, and optional VR immersion: TetrisEffect.Game.
TetrisEffect.Game is the online home of Tetris Effect, a modern reimagining of the classic puzzle game Tetris. Developed as a reinvention of one of the most recognizable video games in history, Tetris Effect was first released in 2018 and later expanded as Tetris Effect: Connected, with new multiplayer features and cross-platform play. The project was developed in partnership with The Tetris Company, Inc., the rights holder of the Tetris brand.
According to TetrisEffect.Game, the game includes more than 30 stages and 10 modes, each designed with distinct music, backgrounds, sound, and visual effects. Gameplay modes range from single-player campaigns to multiplayer formats such as Zone Battle, Classic Score Attack, and Connected Mode, where three players can link their playfields to compete against AI bosses. Players can also spectate matches through Room IDs. The game is available on PlayStation, Xbox, PC, Nintendo Switch, and Meta Quest platforms, with optional VR support for enhanced immersion.
Tetris Effect has been widely recognized since its release, earning awards across gameplay, music, and VR innovation. Several organizations and publications highlighted the game’s impact and design in 2018 and beyond. Notable honors include:
Tetris Effect was developed by Enhance, a creative studio established in 2014. Enhance focuses on producing multi-sensory experiences using technologies such as VR, AR, and XR. The company partnered with The Tetris Company, Inc. to create Tetris Effect and its expanded version Tetris Effect: Connected. 5Enhance describes its mission as delivering forms of entertainment and art that combine design, sound, and interactivity.6
The choice of TetrisEffect.Game provides a direct and memorable digital address for the game. The .Game extension immediately conveys the website’s focus and situates it within the gaming landscape. As a short and intuitive domain, TetrisEffect.Game supports discoverability and reinforces the title’s place as part of the broader ecosystem of interactive entertainment. You can learn more by visiting TetrisEffect.Game.
1.https://www.gamecriticsawards.com/2018winners.html 2.https://www.eurogamer.net/eurogamers-game-of-the-year-2018-is-tetris-effect 3.https://www.dualshockers.com/the-new-york-game-awards-2019-winners/ 4.https://www.tetriseffect.game/2019/03/17/tetris-effect-wins-the-sxsw-gaming-award-for-excellence-in-musical-score/ 5.https://tetris.com/news/tetris-effect-connected-is-now-available-on-ps5-and-playstation-vr2 6.https://enhance-experience.com/Oriane.xyz – Amazon customer – (United Kingdom)
Innovators use .xyz domains to develop AI-powered tools and platforms across diverse fields. 3D content platform Power.xyz streamlines visual commerce with generative AI and modular tools. Audio technology platform Noctal.xyz applies AI to automate sound design for digital content. AI-powered platform Outfield.xyz transforms orchard management with drone technology and data analytics. In this week’s #AIMonday, we’ll introduce you to an AI startup developing video search and analytics technology designed for the “video-first internet”: Oriane.xyz.
Oriane.xyz is the online home of Oriane, a London, UK-based startup developing an AI-powered search engine designed for what its founders describe as the “video-first internet,” a term they use to reflect how short-form and streaming video have become dominant formats for online content and engagement. The platform is designed to help users track and analyze how videos spread across major platforms, offering visibility into reposts, unauthorized use, and engagement trends. In September 2025, Oriane raised $1.5M to advance its multimodal AI technology and expand operations in London, Paris, Barcelona, and the United States. 1The company premiered its first newsletter, Think Video, on October 1, 2025, offering insights and analysis for professionals working in video search and analytics.
The platform’s technology is designed to analyze video content directly rather than relying only on metadata. Its multimodal AI is built to index and interpret visuals, audio, speech, faces, and trademarks, supporting searches by text, image, or video. These features are aimed at helping users locate content even when captions or hashtags are missing. According to Oriane.xyz, the platform is designed to detect patterns of video reuse, surface potential emerging trends across platforms like TikTok, YouTube, and Instagram, and generate structured analytics on engagement and sentiment. Oriane also provides API access intended to let developers incorporate video search and analytics into their own workflows and applications.
Oriane.xyz highlights endorsements from industry professionals who describe how the platform is designed to support creators and brands. Robert van den Heuvel, Executive Creative Director at Publicis Groupe, notes that Oriane “detects internet-wide video trends in real-time, analyzing actual content, not just metadata, to spot rising movements before they go viral.” Daniel Frederick Pietrowski, Social Media Lead Europe at Google, emphasizes that “for creators, content is the most valuable asset. Protecting, monitoring, measuring, and monetizing it is crucial. Oriane provides the perfect solution, agnostic across all social media platforms.”
Oriane is led by co-founders Julien Rosilio and Yuri Mihaileanu. Julien’s background spans digital innovation and growth roles, including experience at digital fashion platform DRESSX where he worked on AR, generative AI, and NFT integrations for global fashion brands. He has also advised creative technology projects such as Atelier Daruma’s Emmy-winning immersive experiences. Yuri brings over a decade of entrepreneurial and product leadership, having previously scaled startups in Europe and the US. He co-founded and led OFF-WORKS, a freelance marketplace for creatives, and later contributed to creator products at Jellysmack.
The choice of Oriane.xyz reflects the company’s positioning within a community of innovators building forward-looking digital tools. A short and memorable domain like Oriane.xyz helps the team maintain a clear and memorable identity across platforms. Their consistent use of @oriane_xyz on X/Twitter and Instagram, and @orianexyz on LinkedIn, demonstrates how .xyz ties together their online presence. You can learn more by following the startup on X/Twitter @oriane_xyz, LinkedIn @orianexyz, and Instagram @oriane_xyz, and by visiting Oriane.xyz.
1.https://www.vestbee.com/insights/articles/oriane-raises-1-5-m
XYZ Registry takes a firm stance against DNS abuse to protect our domain space. Over the past decade, we’ve developed an adaptive anti-abuse program to address emerging threats. Our team proactively identifies and mitigates phishing, malware, spam, and other forms of abuse across our TLDs. With the help of cybersecurity partners, we enforce our Anti-Abuse Policy to safeguard users and maintain integrity across our namespaces.
Our commitment to responsible registry management goes beyond suspending maliciously used domains. We also recognize that legitimate registrants deserve fair treatment and protection. That means acting quickly when a site is compromised or when compliant use of a domain is mistakenly flagged as abusive.
True false positives in our enforcement process are exceptionally rare, making up less than 0.01% of domains suspended. This is a reflection of the maturity of our detection systems and partner data quality. Even so, we remain vigilant in identifying and correcting them when they occur.
This quarter, we are highlighting how we address false positive cases. These rare instances occur when the use of a domain is mistakenly flagged as abusive by external feeds or monitoring systems. When we receive such a report, the XYZ Anti-Abuse team conducts a thorough review. If we confirm that the use of the domain is legitimate, we don’t just fix it in our own systems. We take the extra step of working with the cybersecurity partners who flagged it to correct the record and prevent similar misclassifications in the future.
This proactive approach benefits everyone: registrants who rely on their domains for business or communication, partners who want the highest-quality data in their detection models, and the broader internet community that depends on accurate threat intelligence. By collaborating directly with our partners, we help improve their systems while maintaining fairness and transparency for our registrants.
Our goal is not only to disrupt abuse but also to uphold the integrity of legitimate online activity. By resolving false positives with care and coordination, we build trust in our namespaces and contribute to a stronger, more reliable security ecosystem.
Recent examples show why this work matters. In one case, a humor-driven project was incorrectly flagged as spam despite lacking any email function. We restored it and worked with the reporting partner to correct the record and improve their detection. In another, a project’s mailing list had been abused by bots using typo domains and spam traps – highlighting the need for double opt-in and regular list cleaning. In this instance, the issue was genuine, and our response helped the registrant resolve it and return to normal operations.
By treating every report with diligence, we aim to strike the right balance between accuracy and enforcement. False positives may be inevitable, but how they are resolved determines whether registrants feel supported and whether the security ecosystem improves. At XYZ, we choose to collaborate, correct, and strengthen trust across our namespaces – and by doing so, help build a safer, more resilient internet.
The Anti-Abuse Quarterly is published to the XYZ Registry Anti-Abuse hub on https://xyz.xyz/abuse. Visit to learn more about our monitoring process, find information on how to report abuse, and understand the actions we take in collaboration with industry partners and law enforcement.
As we continue to safeguard our domain space, these resources serve as a testament to our unwavering commitment to a safer internet. We encourage you to join us in the ongoing fight against online abuse.
To report abuse of .xyz or any XYZ Registry TLD, please open a ticket at https://gen.xyz/abuse or email [email protected].
