The .xyz community is home to many visual creatives and digital artists using .xyz to further their career and showcase their work. Visual effects specialist ChristopherKerr.xyz showcases his professional film and television experience. Vienna-based artist and researcher AleydaRocha.xyz displays engaging and interactive art that accompanies her scientific research projects. Experienced filmmaker SarahKuck.xyz shares multimedia content from her extensive career in a well-organized digital portfolio. In this week’s #WebsiteWednesday, we’ll introduce you to an accomplished creative who displays her oil paintings and 3D digital art on a personal website with a memorable “first name” .xyz domain: Serwah.xyz.
Serwah.xyz is the online portfolio of West Sydney, Australia-based digital artist Serwah Attafuah. Serwah is an oil painter and self taught digital artist. Her surreal cyber dreamscapes and other beautiful visuals are capturing the attention of the digital art world. A 2021 article in The Fashion Law titled “Non-Fungible Tokens Are Here to Stay: How Can Technology Law Harness Them?” references Serwah as one of the first Australian artists to sell an NFT (a piece titled “Voidwalker”). The article discusses how the NFT is programmed so that Serwah will automatically get 10% of the sale price any time the artwork is re-sold.
In a video shared by Sotheby’s, Serwah discusses her background as a digital artist and musician based in Australia. In 2013, after predominantly creating with oil paints, she started working in 3D art. She began creating surreal cyber dreamscapes that illustrate the contrast between the digital and physical worlds. Creation of My Metaverse (Between this World and the Next), her piece for the Sotheby’s collection, contains imagery of a fallen ancient world, grounded planets, and carved stone pillars, all juxtaposed with two figures in the pose from Michelangelo’s The Creation of Adam. As she explains in the video, someone had expressed to her that she is presenting her own definitive metaverse. A friend indicated that she presents herself as a God of that metaverse, where she makes up the rules.
Serwah’s rise to success could be traced to her early NFT sales on Foundation, a popular platform that hosts live auctions for NFTs. In March 2021, she was commissioned by Nike and JD Sports Australia to create assets for the Air Max Day 2021 hub, but she first found herself at the center of the global NFT conversation due to her sales of “Voidwalker” and “Consensual Hallucinations” on Foundation. “Consensual Hallucinations” sold for 10 ETH (approximately $27k at the time), which is quite significant for one of an artist’s first sales. This led to her being selected to be part of Sotheby’s curated NFT collection, Natively Digital: A Curated NFT Sale. One month later, in time for Pride Month, she collaborated on an animated audio NFT with Charli XCX. The NFT was featured as part of a collection on Nifty Gateway, a popular NFT platform. Proceeds from the collection were donated to benefit Gay & Lesbian Alliance Against Defamation (GLAAD). After that, she had three pieces of art featured in a GQ article titled “How to Design a Better Body.”
On her Paintings page, you can see how Serwah’s interests and themes began in one medium and carried over to her digital creations. “Civic Park” 2015 is an oil painting described as an homage to Jesse Edwards (an American artist known primarily for his still life oil paintings). A lighter, a Smurf figurine, a can of spray paint, and a Mountain Dew bottle accompany a singular Nike sneaker in the modern day still life painting. This earlier piece somewhat foreshadows her future collaborative work with Nike. In “Decay” 2015, which Serwah created with acrylic, enamel and oil paints on canvas board, you can see her interest in creating mind-bending visuals, later seen in her work “Consensual Hallucinations 2020,” also displayed on her homepage, in which an ornately adorned, golden female is surrounded by tropical fish.
The Serwah.xyz domain is branded with Serwah’s unique, short, and memorable first name. On Serwah’s Contact page, she provides her email address for commissions, collaborations and inquiries. There is great benefit to a branded email address like [email protected]. A lot of her work-related communication will likely be conducted over email, so it’s a great idea to use a custom email address that can generate trust. An email address that ends in the same domain as your website can appear more professional by verifying that the owner of the website and the owner of the email are the same person. Using your domain name to create custom, branded email addresses connects all of your company representatives and public contact emails with your website. By using [email protected], contacts can feel confident that they are emailing with the owner of the website, Serwah.
We are excited to have Serwah.xyz and her empowering images of afro-futurist identity in the .xyz community of visual artists and innovative creatives. You can see more of Serwah’s work by following her on Instagram and Twitter, or by visiting Serwah.xyz.
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