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Your website is a place of creative opportunity. It’s an online destination where you can share your philosophies and proudly express yourself and your unique background. Whether you want to showcase your professional resume, your photography, or the varied multimedia projects of your own mission-driven organization, you can use your website to share all of that and more. Tech designer shares his design projects along with information about the Philippines chapter of Effective Altruism that he developed. Prior Amazon leader and PhD in Digital Economy Juan José Delgado uses to showcase his skills in marketing strategy. Versatile creative Leighton Gray uses to highlight her variety of gaming, illustration, and podcast projects. In this week’s #WebsiteWednesday, we’ll introduce you to a collective that believes everyone deserves to be celebrated: is a multimedia collective aimed at destigmatizing and celebrating our differences, with a goal of connection and eradicating oppression. They aim to support their goals through the production of art, film, music, and fashion. shares the work of their collective through the following channels:

  • Superstar X Magazine (SXM), found at, is a digital “bi-monthly-ish” publication, whose main theme is “We See You.” SXM is designed to amplify diverse voices. The collective sells the digital magazine using a pay-what-you-can model. 
  • The X Shop (TXS), found at, is an e-commerce art gallery with products like hoodies, tote bags, and kitchenware, all featuring artwork by the collective’s artists. donates 10% of proceeds from these channels towards wellness initiatives, programs, and organizations. The most recent issue of SXM was released in August 2021 and 10% of all proceeds will be donated to On Canada Project, an organization that aims to mobilize millennials and members of Generation Z to create change. 

Nicole M. Weatherly founded in 2017 after drawing inspiration from her younger brother, Edward. According to The X Story page, in 1999, at the age of 23, Edward was diagnosed with schizophrenia. Nicole took inspiration from Edward’s health journey and his development of unique artwork. She also looked to her own experience of “different” after coming out as a lesbian. She formed the collective to celebrate being human and destigmatizing being so called “different,” through the co-creation of art, film, music, and fashion in support of multidimensional wellness. Multidimensional wellness integrates numerous interrelated domains (physical, social, emotional, spiritual, occupational) holistically. 

Throughout the website, uses terms like “multidimxnsional” and “humxn,” which have a purposeful spelling with the letter “X.” As shared on their Story page, after Edward was hospitalized he began drawing colourful aliens, such as his first drawing, entitled “X.” Nicole is supportive of Edward’s art, considering it a “special medium to share with the world to help inspire greater awareness, understanding, and acceptance of ‘different,’ celebrating all of what makes us ‘humxn.’”

This celebration of uniqueness and authenticity is reflected in’s selection of artists for the collective, known as X Artists. The website explains that “X Artists are socially vulnerable and/or those who are (or have been) racialized, stigmatized, ostracized, marginalized, bullied, and/or excluded for being “different.” After an artist joins the collective, the X Team begins a collaboration process to co-create a mutually beneficial and sustainable path forward, including  multimedia artwork through the Superstar X Magazine or shoppable products for The X Shop.

We are proud to have forward-thinkers dedicated to wellness and acceptance like helping to define the .xyz community. Just as .xyz is reshaping the future of the internet, Nicole and are working to reshape how we honor each other’s unique differences. is a great example of how you can share your own important mission with your .xyz website. You can learn more by following on Twitter, Instagram, LinkedIn, or by visiting

XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.

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