Los Angeles-based fashion brand EllaMae.xyz produces naturally dyed garments using deadstock fabrics

EllaMae.xyz – Squarespace customer – (United States)

The .xyz community includes brands and independent retailers exploring new approaches to design, production, and online presence. New York-based clothing brand GoodSport.xyz designs upcycled fashion to minimize excess fabric waste. California-based jewelry brand CaliforniaDirt.xyz offers handcrafted metalware inspired by nature and fleeting moments. New York-based jewelry brand MAMA.xyz creates handmade jewelry with recycled materials and everyday inspiration. In this week’s #WebsiteWednesday, we’ll introduce you to a Los Angeles, CA-based fashion brand creating naturally dyed garments and couture pieces rooted in craftsmanship and sustainable sourcing: EllaMae.xyz.

A Los Angeles fashion brand focused on natural dyes and deadstock fabrics

EllaMae.xyz is the online home of Ella Mae, a Los Angeles, CA-based sustainable fashion brand. According to the website, the brand produces garments with an emphasis on mindfulness in making, natural dye processes, and locally based manufacturing. The company states that it uses natural dyes derived from rust, flowers, tree roots, fruit and vegetable waste, coffee, and other plant matter. It also reports prioritizing high-quality natural fibers and deadstock fabrics to reduce material waste. According to a 2024 profile in fashion and culture magazine Flaunt, the brand’s dye processes incorporate plant materials such as logwood, marigolds, roses, indigo, and madder root.¹ In April 2025, Ella Mae collaborated with New York designer Tyler McGillivary on a capsule collection inspired by fossils and earthy tones, including pieces such as the “Ammonite Dress” and “Prehistoric Hoodie.”²

Exploring EllaMae.xyz: Dresses, menswear, and craft details across the collection

According to EllaMae.xyz, the brand organizes its collections into categories including tops, skirts, pants, dresses, outerwear, knits, menswear, and accessories. One example from the dresses category is the “MONDAY DRESS IN IVORY.” The product description states that the dress features a fitted bodice, a gently curved waistline, subtly puffed sleeves, and a gathered skirt. Twisting straps wrap around the waist and can be tied in multiple ways. The bodice is fully lined in matching plaid, and the dress includes two side pockets. The garment is cut and sewn in Los Angeles, California, and made from 100% cotton typewriter cloth (a tightly woven cotton fabric traditionally used for crisp, structured garments). From the menswear collection, the “COSMO BUTTON UP IN LAPIS” has a relaxed fit with asymmetrical buttons. The placket runs diagonally across the shirt and ends in a small arch-shaped opening at the hem. The description states that the shirt can be worn fully buttoned, partially buttoned, or open. It is crafted from washed lapis-blue cotton and cut and sewn in Los Angeles using 100% cotton typewriter.

Design leadership and industry experience

Ella Mae, listed on LinkedIn as Founder and Chief Executive Officer, has led the brand since June 2021. Her background includes roles as an Assistant Designer at Jonathan Simkhai and as a Designer and Pattern Maker for Modest Fashions. She also served as an Apparel Teaching Assistant at the Rhode Island School of Design. According to her LinkedIn profile, her experience includes pattern drafting, garment construction, and fabric treatment.

EllaMae.xyz: A distinctive domain for a Los Angeles fashion brand

Using a .xyz domain name like EllaMae.xyz creates a distinct and direct digital identity aligned with the brand name. .XYZ is not tied to a specific industry, which helps fashion brands, designers, and independent labels establish an online presence that reflects their own positioning and creative direction. EllaMae.xyz lists branded email addresses for communication, such as [email protected] for press inquiries and [email protected] for general inquiries. Using branded email addresses provides clear and direct points of contact for press, customers, and collaborators seeking information about collections, custom pieces, or general inquiries. You can learn more by following the brand on Instagram and LinkedIn @ella-maexyz, and by visiting EllaMae.xyz.