#WebsiteWednesday Posts

VisualBoy.xyzGoDaddy customer (Italy)

Our #WebsiteWednesday series is full of multi-talented creative members of the .xyz community showcasing their varied skills and projects on .xyz websites. Developer, artist, music blogger, and yogi, Karen Wang, shares her work, passion for music, and healthy living on her site Photographer, actor, filmmaker, and sociology student, Zachary Kemper, displays his impressive photography skills on Painter and healthcare professional Tara L. Chen showcases her artistic talent and her creative outlet on They all prove that a personal website has possibilities that are as varied as their talents. This week we’re featuring another multi-talented creative who has turned his portfolio website into an all-in-one hub for his professional and passion projects: is the central online hub for visual artist, web designer, programmer, VJ, and all-around creative, Massimiliano Glitch. Massimiliano describes his work as a mix of passion, technology, and creativity. These words appear on his website homepage as an accurate introduction to his creative output. On his website, he features his full portfolio of projects broken down by categories. This includes everything from his VJ sets, visual mapping projects and 3D landscapes, to livestream performances of visual art.

Besides taking advantage of his different skills, Massimiliano’s projects also serve varying audiences. One of Massimiliano’s larger visual art projects involved creating massive video displays, or video mapping, on the facade of the “Museo della fiducia e del dialogo per il Mediterraneo” for museum goers in Lampedusa, Sicily. The same year, Massimiliano built an interactive aquarium application that teaches children to draw marine animals on paper and then recreate them in the virtual aquarium software. Massimiliano is a VJ, so many of his visual art projects incorporate music in the form of vibrant visual displays. He created the live visuals for DJ Van at the Casa festival in Casablanca in 2017, resulting in an exhilarating visual experience to pair with DJ Van’s EDM-heavy set.

Many of Massimiliano’s projects blend his creative abilities together. One example is his music and graphics hybrid software called Spectrum Space Jam. Here, he shows his developer skills in building a software programmed to bounce 3D planets around a flat surface via bars which represent sounds created by the program user. It also shows his ability to create otherworldly visuals, and his knack for making creative musical tools. By blending the visual, musical, and developer areas of his creative ability, Massimiliano produced a unique platform that other musicians and artists can enjoy using as they develop their own sounds.

Massimiliano has put his impressive abilities to use in his own career, as he has created products for fellow music innovators like himself. He sells these products through the virtual shop right on his portfolio website. The products he’s developed are made to help others create visual art and music together. For example, Massimiliano’s website visitors can purchase his spectrum grid software that produces visuals to pair with their songs, like the Space Jam project. He has also created a touch-based audio workstation built for use on tablets, which aims to make it easier to create songs from anywhere. Selling these products is a unique feature that Massimiliano has added to his portfolio website. It shows he understands the full potential his website has to both showcase his work and act as a marketplace to conduct transactions for his business.

Massimiliano is a great example of just one of the many .xyz adopters who think outside the box and find ways to get the most out of their websites. Follow Massimiliano on his expertly branded Twitter @VisualBoyxyz, or on Facebook and Instagram @visualboy.

JustVote.xyzGoogle Domains customer (United States)

The U.S. Presidential election season dominates most major news cycles and media every four years. Surprisingly, statistics show that nearly half of all eligible U.S. voters did not vote at all in the 2016 election. In the lead up to the 2020 U.S. Presidential elections, streetwear moguls The Shoe Surgeon and Jeff Staple shared one message: is a voting information platform created by custom footwear designer The Shoe Surgeon and Staple Pigeon streetwear line founder Jeff Staple.’s URL makes it clear that the goal of the duo’s initiative urges Americans to make their voice heard in the U.S. Presidential Election. provides information on everything from the challenges of voting during a pandemic, to the history of voter suppression, and even details where candidates stand on major issues.

Knowing the appeal of their collaboration, Jeff and The Shoe Surgeon are engaging visitors through their “secret shop.” Visitors are only granted access to the shop’s exclusive streetwear-inspired gear once they correctly complete a voting rights and history quiz. Information needed for the quiz is provided throughout the website. They explain on the how it works page that once visitors purchase any of the gear, which features a t-shirt, sweatshirt, hat, and tote bag, they’re entered in a special raffle to win a Jeff Staple x Shoe Surgeon sneaker custom made for the winner. The catch? Only a raffle winner with photo proof of them at the voting booth or mailing in their ballot are eligible to win. Proceeds from’s secret shop will be put toward supporting the ACLU and the ACLU voting rights project.’s creators work to educate website visitors by designing it to be both engaging and interactive. This starts right from the main homepage, designed to look like a piece of notebook paper and evoke thoughts of schools and learning. Interactive red, white, and blue campaign stickers are placed strategically over top of the page and instantly grab visitors’ attention. Clicking one sticker sends visitors to a page where they can become a poll worker, another explains the purpose of, and a third teases the “secret store” awaiting them at the end of their journey. Each shows a creative way that’s creators keep their visitors engaged. The resources provides for voters include key information for voting by mail, a 2020 election timeline, and a planning tool for voting day. Each resource is linked in multiple places on the page to make sure visitors don’t miss them.

Both creators have used their platforms to promote the initiative, with each making posts on their respective social media pages about Jeff explains via an Instagram video that he launched the initiative because he believes in “creating with a purpose.” He explains that is not only about voter education, but also showing people that they have a voice and can make their dreams a reality. The Shoe Surgeon shared the initiative with his nearly 1 million followers, and has even updated the link in his Instagram bio to Their posts have drawn thousands of likes and generated dozens of comments about the importance of voting and voter education., like vaporwave streetwear brand and renowned streetwear label, show that .xyz is the home of the next generation of creatives in fashion. Head to to take their quiz, get some special merch, and enter to win the limited edition sneaker collab between Jeff Staple and The Shoe Surgeon. And remember to!

Black.xyzGransy customer (Slovakia)

There’s never been a better time to be a coffee-lover. Coffee shops mark practically every block in most popular cities, and supermarkets are packed with coffee varieties and brands. True coffee aficionados tend to have a fierce loyalty to who makes their cup of joe and where it came from. This week’s #WebsiteWednesday features a company making their award-winning coffee available to their customers internationally on is a specialty coffee roaster and supplier located in Bratislava, Slovakia. The owners behind the company pride themselves on the freshness, quality, and seasonality of their roasted coffee selection. All roasted in Bratislava, the coffee beans they currently offer come from popular coffee regions like Brazil and Columbia. The team behind has a good reason to be proud of their coffee, as they won both first and second prize at the Slovak Brewers Cup in 2019.

Their passion for and knowledge of coffee is evident in how they describe each type they carry. explains each coffee’s variety and exactly where it came from on their website. For instance, their Gildardo Manco coffee is meant to have notes of dried plum and caramel and was grown at precisely 1890 feet at the Fianca la Peña farm in Antioquia, Columbia. If a lighter variety is what you’re after, their Bota Fora is meant to have notes of dried apricot and almonds, and was grown at 1100-1300 feet at the Farm Bota Forum in Brazil.

It’s evident how much securing their domain name has been integral in their branding. As their favorite color and the associated color of coffee, the simple name “black.” is a memorable brand name that fits perfectly with their product. Their brand name of choice also matches the minimalist design of their coffee shop. However, highly sought after brand names like this are often hard to get as the name for your website. made a great choice by branding on .xyz, allowing them to get the exact name they want on a domain with a global reach. With, they have a domain ready to grow with their business. Although their brand name is such a common word, by choosing a .xyz domain, they didn’t need to sacrifice their brand-name of choice to get a short and intuitive domain.

Coffee lovers in Slovakia can head to’s Bratislava coffee shop to get a personally brewed cup, served with a variety of pastries and casual dishes. It’s described as a minimalist yet cozy place with a staff that’s always smiling. International customers can shop’s coffee selection via their online shop, along with all the coffee accessories you need to brew the perfect cup at home. Cafés and offices that would like to serve coffee can contact them to get everything they need.

Go to to explore their coffee varieties and follow them @black.svk on Instagram and Facebook to stay connected.

ABCDM.xyzDreamhost customer (Mexico)

Cities are constantly changing and evolving as new groups flow in and out and businesses and communities grow. These changes affect both the city’s layout and structure as well as the residents from diverse neighborhoods. Culture-focused projects can help guide these changes so they include the views of all city residents. One great modern example of this change in action can be seen from this week’s #WebsiteWednesday: is a collaborative culture project created by Laura Janka Zires, an architect for UNAM and urbanist for Harvard. was created to address major urban changes happening in Mexico City. These changes are both cosmetic, like new building developments and general city repairs, as well as cultural, like gentrification. The cosmetic changes are often strongly tied to the cultural ones, and gentrification is one of the most impactful kinds of cultural change. Gaining an understanding of these terms helps show their effect, as gentrification in cities refers to the process of renovating and improving a house or district so that it conforms to middle-class taste. Fostering understanding of these terms for residents in Mexico City is one of the main aims of works to create a better understanding between city residents and those pushing for structural changes in a two-part process. First, the project collects, organizes, and analyzes language used in Mexico City to create an “urban dictionary.” The dictionary of terms is “urban” in that it breaks down specific terms related to the urban renewal happening in Mexico City. This gives residents and decision makers alike a better understanding of the sometimes confusing terms that describe changes happening in their city. For example, terms like “gentrification” did not previously exist in the language of residents in Mexico City.

Second, the project makes this research engaging and personal by discussing one term from the dictionary in each episode of their XYZ podcast (or X and Z in Spanish), available on GooglePlay, iTunes, and Spotify. The podcast, as says, “gives voice to visionaries, to those responsible for public policy, to academics who define theories, to those who live urban realities, to those who oppose pre-established notions, and to ordinary citizens.” believes that including the varied perspectives of the city’s residents will help to make sure that it grows in the most beneficial way.

The XYZ podcast is meant to exist as an open space for debate on issues like gentrification while allowing all who will be impacted by them to have their say. The podcast analyzes one word from the urban dictionary each episode. They not only explain the meaning of the word, but also dive deep into exploring its effects, goals, and potential outcomes. A great example of this approach in action is their episode on urban ecology. The term is not easily understood at first glance, so brought on experts like Isla Urbana Director of Socio-Ecological Education Dolphin Montaña and UNAM sustainable architecture professor Pipola Gomez to explain what the term means and the impact it will have across Mexico City. The episode questions the concepts of urban ecology, looks at opportunities it could create, and studies if it is the same in rural areas as urban areas.

The goal of these discussions is to inform residents of Mexico City so they can be an educated and active part of shaping the future of their city. The podcast is branded with a very memorable name, as well. XYZ is a clever play on words and fits perfectly with the domain name. The domain itself represents both the alphabet (tying in the dictionary aspect of the project) and Mexico City (which is often abbreviated as CDMX).

The project has ambitious aims, and backs them up with impressive institutional support. is supported by institutions like UNAM and Mexico’s National Fund for Culture, as well as real estate developer Refurbano and urban development community Comunica la Ciudad. This support gives the backing to conduct their research and produce interesting stories on their podcast. It also shows the broad-ranging support has in Mexico City. works to give a voice to the diverse culture of Mexico City and amplify the voice of the city’s residents. With their creatively branded .xyz domain, they can also amplify their message to cities around the world and inspire others with their example. Listen to their podcast to learn their urban dictionary. Stay up to date with their work by following them on Instagram and Twitter at their handles which exactly match their domain name.

Moxie.xyzGoDaddy customer (United States)

Global lockdowns and quarantines have accelerated digital adoption in 2020. Limiting in-person interaction disrupts everyday life, leading consumers to try out digital solutions for everyday tasks. This creates an opportunity for strategic new businesses to make technology-driven solutions for the people who need them. This week’s #WebsiteWednesday is taking your exercise routine digital by connecting health and wellness professionals to those wanting to keep moving from home at an affordable cost. is a new platform that was born out of the COVID-19 pandemic. The developers behind the website worked on building software for large companies before the novel coronavirus canceled their projects. The team responded to the setback as an opportunity to put their resources into something people needed during the “new normal.”

With gyms and fitness studios closed, the team found that those around them wanted to remain active and really missed their health and wellness classes. Meanwhile, they recognized that fitness and wellness instructors needed help transitioning their offline services to online in order to keep their businesses alive. Managing various disconnected services for scheduling, payments, attendee management, and livestreaming was proving to be hard to juggle.

The website was built to give fitness and wellness instructors an all-in-one platform where they could continue to teach their classes online. The online platform includes the necessary features that instructors find at a physical fitness studio. Instructors can use it to schedule, host, and charge for their classes as they normally would. Instead of visiting a physical location, attendees can stream classes from the safety of their homes. On the platform, clients are able to browse the many fitness options, pay and reserve their virtual spot, and then livestream the class. Classes include everything from yoga to high intensity interval training, and even guided meditation. continues to meet the needs of instructors and their customers with Moxie Music, labeled as the world’s first streaming music solution for online fitness classes. Using their smart technology, Moxie Music is meant to seamlessly play fully licensed tunes that instructors can use to pump up their classes with. Before the class, the instructor chooses from curated music stations that get refreshed every month. After starting the stream, Moxie Music’s technology keeps everyone in sync and hearing the same music, automatically adjusts the volume when the instructor speaks, and can even mute class attendees.

If you’re interested in taking a class, go to to browse the varied studios available. Instructor Bahareh Ameri offers low-impact dance-inspired classes, martial arts instructor Rahul Bhowmich can train you on karate and kickboxing, while Halima Henderson’s yoga classes range from beginner to intermediate. If you’re more interested in booking a class for a specific time, go straight to their classes page and choose the date and time that best suits your schedule. If you like the classes, it pays to invite your friends to join in. Their Referral Rewards program allows students to earn credit towards classes for new members they referred to

Visit to stay active or shake off the quarantine cobwebs. Follow on Facebook, Instagram, Twitter, and LinkedIn for new class updates and special offers.

Amaz.xyzGoDaddy customer (Hong Kong)

The .xyz community is filled with innovative new apps and startups that aim to make everyday life better. Autonomous delivery robot company is making touchless food delivery possible at colleges all over the United States and Europe. Browser-based video service lets you stream TV shows and movies to watch with your friends online. Viral sensation creates entertaining products, stories, and stunts that are sure to make you LOL. This week’s #WebsiteWednesday features another company that specializes in brightening its customers’ days by giving new meaning to the phrase “perks of the job.” is a Hong Kong-based employee benefits platform that aims to make work a better place. Through their local business partnerships, they provide employers a wide range of perks to help attract and retain their employees.

The employee benefits platform is meant to be flexible and simple. The perks offered are customizable, so companies can decide what works for their teams and culture. By consolidating the perk management process in an all-in-one platform, aims to make it as easy as possible for company leaders to “set it and forget.” After customizing the types of perks they would like to offer their employees, their work is basically done. Companies no longer would need to worry about reimbursing each employee for their benefit purchases.

For those who enjoy shopping and dining-out, grants access to special discounts with local restaurants, bars, brands, and retail stores. Employees can find working from home even more comfortable with discounts on organic produce boxes, high-quality bedding, and homemade bubble tea. If experiences are more their thing, offers tickets to concerts, wellness classes, and immersive pop-up events. Employees looking to get some exercise can go stand up paddle boarding or take a yoga class. Companies can even book workplace events with their AMAZ Events program, which offers customized events for companies to entertain their employees with. has partnerships to offer perks from a number of growing companies, and it’s easy to see why. Their direct sales channel helps these perk providers reach over 60,000 income earning clients, making the platform a potentially powerful driver for growth. By partnering with the platform, local businesses are able to increase traffic to their establishment by generating awareness of their services through benefits they offer to local employees. Through, businesses can also test the market by offering new products in limited quantities to a controlled user base of income-earning workers.

By connecting local businesses with employees, is creating a win-win-win situation. Employees get to try out new businesses, companies can entice employees with attractive and unique benefits, and local businesses enjoy a new channel to reach customers with.

If you are in Hong Kong and would like to offer perks to your employees or want your business available on the platform, go to their website to set up your 30 minute meeting. customer (United Kingdom)

Great founders often share the ability to look at an industry, see a need for change, and create a product or service that addresses that need. To reach the right audience and scale their solution in the market, founders need a memorable brand and the ability to broadcast their message globally. In this week’s #WebsiteWednesday, we’ll speak with a co-founder who saw a need for simplification in the property investment industry. He invented a platform that he envisions will become the future of property buying, and launched it using the perfect branded domain name: is a free-to-use property listing platform designed by property investors, for property investors. co-founder Robert Jones says his team’s vision is “to build the world’s most intelligent property platform.” He and his co-founder came up with the idea for the platform when they recognized the fragmentation in the UK property market. “There are hundreds of different websites to go to for each part of the process from search, to research, to arranging viewings,” says Robert. With, the co-founders created a software that aims to replace this fractured model with “a frictionless process for estate agents, auctions and new build developers to upload their properties for free and easily via their existing CRM.” To ensure they had the technical infrastructure to take to market, Robert and his team worked with a range of tech architects, as well as cloud and software engineers.

When creating, Robert and the team focused on building a true full-service solution that could revolutionize the property industry by covering everything from A to XYZ. “(We asked) what does the future of property buying look like? Not just in the UK but around the world. Not just residential property, but commercial, land, renting, homeowners. What does the process look like when you have the latest technology and no friction? So we imagined”

To promote this new platform, Robert and his team also knew they wanted a domain name that was bold, forward-thinking, and fit with their long term vision. “We’re creating a property platform that works for everyone,” he says. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralised platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) achieves this perfectly.” The domain fits their mission and model perfectly, as it is a generic and brandable name. .XYZ is also a global domain name with universal reach, as x, y, and z are recognized worldwide as the ending of the alphabet. This allows to attract users from any country, helps their platform stand out without limiting it to any one market or region, and gives them a domain name that will scale alongside their global efforts.

The .xyz community is known as a home to many innovative startups looking to revolutionize their industry., an autonomous delivery robot startup from Skype’s co-founders,, a $175 million “tough tech” incubator from MIT, and driver-friendly rideshare app are just a few of the many examples. Their mission to create a global solution that simplifies property buying and selling shows they share the same spirit of innovation that the .xyz community is renowned for.

Choosing a strong, memorable name is critical for any global brand. The best brands use their website URL as an opportunity to make a lasting impression on potential users and set themselves apart from others in the industry. With, Robert and his team have a brand name that makes a statement, shows their innovative nature, and sticks in potential users’ minds. and its creators show that innovation comes from recognizing a need for change and coming up with a solution that is capable of bringing it. Armed with their memorable, expertly branded, globally reaching .xyz domain, is ready to take their services to the world and revolutionize the property investment industry.

ZBKPhotos.xyzeNom / Open SRS customer (United States)

One of the best ways to feel greater satisfaction from working on your creative passion projects or hobbies is to share your work with others through a personal website. Even if you have many varied interests and skills, you can increase the joy you get from what you are most passionate about by creating a website dedicated to it. This week’s #WebsiteWednesday,, is the perfect inspiration for building a website that shows off your work and brings you closer to your passion.

Zachary Kemper is an LA-based photographer, filmmaker, and actor who uses his portfolio website to share his photography work. Zachary’s journey as an artist began with acting. He studied theatre at Los Angeles County High School and the New York Conservatory of Dramatic Arts. He also wrote and starred in “A Song for your Mixtape“, a short film about confronting difficult mental health issues as an LGBTQ+ youth. It went on to receive over 100,000 views, recognition as a Vimeo Staff Pick, and a screening in the Boys Short Program at Outfest. Now as a sociology major at University of California Irvine, Zachary’s interest in people and personalities guides his art and the expressive way he portrays humanity and relationships in his photos.

The area Zachary explores most often in his photography work is the ability of our physical bodies. His interest in sociology and human behavior is apparent in the overall style and feel that his photos convey. He favors shooting his subjects in creative, visually striking, and sometimes vulnerable situations. His photos are often compelling scenes depicting subjects’ bodies in motion. He rarely chooses to show someone in a photo simply standing or facing the camera without doing something else that is eye-catching and unique. This stylistic choice is another way Zachary’s sociology studies appear to influence his art. Some of Zachary’s most stunning work shows subjects seemingly defying gravity by floating, standing upside down, or even balancing their entire body on one arm. By centering the viewer’s attention on a human body in extreme motion, Zachary gets them to explore their own concept of what is possible for a human to do.

Zachary says he chose photography as his primary form of creative expression because he “feel(s) most in control of the work I create, which fulfills me more than any other form of art I have ever practiced.” That fulfilling artistic work seems to draw inspiration from his time spent acting, as evidenced by the photos featured on his website. Zachary’s site features vivid headshots and introspective yet revealing self-portraits that one could easily imagine seeing in a magazine promoting his appearance in a film. Zachary’s work bears a cinematic quality, as well. For example, some of his photos seem as if they are stills taken on the set of a movie in the process of filming.

Zachary recently showed his acting skills in his first feature film, “Hollow Bedroom,” which is currently in production. Though he focuses his website on his photography work, his decision to list his achievements in theatre and filmmaking in the About section helps his website visitors get a full picture of his creative inspiration. It also shows his many talents while not distracting from the photographs which are the main focus of his website.

Zachary is still early on in his career, but his art is already making waves. His photography work garnered him a profile from Los Angeles city guide magazine VoyageLA. While he is pursuing his sociology degree he plans to continue to express his artistic creativity through his photography. He is currently working as a freelance photographer, and wisely shares his portfolio link in his Instagram bio so that he can promote his work to potential collaborators, employers, and fans.

Zachary uses his personal website to exhibit his photography work and share the passion he has for it with others. As he continues to grow his career and his personal brand, his memorable .xyz domain is ready to grow with him. Whatever your passion or hobby is, sharing it with others through your own website creates a closer connection with that hobby and gives you the freedom to display your work in the way you like.

ClassNotes.xyzGoDaddy customer (United States)

We’ve used our #WebsiteWednesday series to highlight many .xyz community members that have expanded their promotional reach via a well-designed website. Web push notification app promotes its services with a dedicated page showing the app’s features and potential benefits. is a great example of how to use your website as the center of a cohesive online brand for your app. In this week’s #WebsiteWednesday, you’ll meet another app creator that boosts their reach by pairing their .xyz website and their app to create a complete online educational experience for their users: is a startup from Austin, TX that provides educational resources to students from around the world. The company lists their foundational mission as their belief that “good quality education is a basic right of every human being.” claims their service improves standardized test scores by offering exam prep that costs 10 times less than tuition centers and academies. To get this reduced cost, says they’ve increased the efficiency of exam preparation by providing personalized feedback to each student according to their strengths and weaknesses. The service also provides analytics to students about their current preparation and what they need to focus on. Then, says they can create a detailed study plan and schedule for each student to prepare for their upcoming exams. says their main focus is to help their global community of students access educational resources by digitizing and sharing materials through their app and user-friendly online platform. To accomplish this, they designed their app to work along with the site to create a flexible and complete learning service. Notes for classes in the curriculum are available on the website, and can then be downloaded onto the app. Notes are organized according to different subjects and student grade levels. even gives examples of past papers to help students with homework.

Both the website and app offer different services designed to provide a full service learning solution. In addition to test materials and guides, also features a student blog section. Here, students can share articles with advice for studying, choosing careers, and personal educational experiences. On the other end, the mobile app offers remote access to test prep materials, offline notes, downloadable materials, and flash cards, which are geared towards on-the-go learning. This dual approach and synergy between the app and website covers different areas of learning to give students test prep help no matter where they’re located.

The service already caught the attention of some notable backers. is partnered with the Public Information Technology Board of Pakistan and helps provide students prep materials for their exams. In addition, lists $4.3 billion-funded startup accelerator MassChallenge as a partner.

As shows, using your website and app together allows you give your audience access to your service no matter where they are in the world. This flexibility can then in turn make them more likely to continue using it. Of course, creating a website for your existing app starts with getting a memorable domain name, like has. Get the perfect branded domain name for your service and turn your app and website into the ultimate one-two punch.

AtelierInteriors.xyzeNom / Open SRS customer (South Africa)

Carving a path for your career is not always a straightforward task. There are many options, and it can be a challenge to pick the right one for you. Your own style and confidence are among the best guides you have to follow when mapping out your professional path. Success can be found when you’re able to identify the skills that make you stand out and combine them with a strong belief in your work. This week’s #WebsiteWednesday features a celebrated interior designer who shows this method in action. Adri van Zyl decided to make a bold choice and change her career plan at the last minute to enter a whole new industry while using her personal taste to guide her business: is an interior architecture and design studio established in 2014 by Cape Town-based interior designer Adri van Zyl. Adri drives the creative side of the business while her husband Vincent helps manage the commercial side. Though she is now at the helm of her own successful design studio, Adri started her career with a plan to study law. The week before her classes began, however, she realized that she felt a stronger passion to study graphic design and photography, despite having no previous background in the arts. Adri’s decision to follow her intuition and passion proved to be both a wise and confident choice.

Through, Adri has made a name in her industry and taken on design projects for major retail, residential, and commercial spaces. Her work has also been featured frequently in notable decor outlets Elle, House & Garden, Architectural Digest, and House and Leisure, among many others. Adri continues to display a confident spirit in her work today by allowing her own taste and morals to guide her business.

As the website explains, the studio brands themselves as a “young, innovative, socially conscious studio that believes in bold design and doing things right. The full list of design services that offers covers everything from A to Z, so their domain perfectly fits with their business approach. This includes architecture and decor, furniture design, procurement, styling, and even project management. The studio says they maintain a focus on beautiful design that is also functional.

To see this approach in action, you can simply flip through a gallery of their past projects from the projects page. Clicking on each individual project will take you to a page sharing insight from Adri into the thought process the studio had for each interior design. For trendy wine bar and restaurant Mulberry & Prince, Adri created a French retro chic design that made it unique to the Cape Town eating scene. In the retail sector, Adri designed a boutique jewelry concept store for Famke Jewelry inspired by Memphis, a 1980s design movement. Adri’s versatility in her craft is also on display in the many residential projects she’s taken on, like her minimalistic approach for a luxury loft space in Cape Town’s city center.

Another area where show their sharpness is through their branding. They communicate with potential clients through an email address branded with their .xyz URL. They also use the URL as their social media handle, making for easy brand recognition and increased memorability. This coordinated marketing strategy allows to generate awareness of their website in all their promotion efforts. It’s also a great strategy for driving more traffic and potential clients to their business.

The .xyz community is home to many creative minds that aren’t afraid to follow their own unique style. Through their carefully crafted website design and promotion, and their intrepid founder Adri perfectly illustrate the spirit of creativity, innovation, and branding savvy the .xyz community is known for. Following your own unique taste is a great way to make your work stand out, and shows it can lead to great career success.