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#WebsiteWednesday Posts

PerryGibson.xyzeNom / Open SRS customer (United Kingdom)

Creative fashion professionals love using .xyz domains. Luxury menswear designer Sissi Goetze makes her modern collections stand out online with Goetz.xyz, ASOS social media executive Jovel Roystan shares his personal style at JovelRoystan.xyz, and popular fashion influencer Egreis Gjergjani blogs about balancing work with motherhood at StilettoMeUp.xyz. Today’s #WebsiteWednesday is another .xyz adopter from the fashion community who knows how to get the look online: PerryGibson.xyz.

https://www.perrygibson.xyz

PerryGibson.xyz is the portfolio website of Perry Gibson, a London-based freelance photographer. Perry graduated in 2016 with a Bachelor’s degree in Media and Journalism from the University of the West of England, and now specializes in both film and digital photography. His website showcases his robust portfolio of work, and puts his special talent for fashion and event photography on display.

Perry’s knack for capturing athletic apparel is evident in the brands he’s worked with. His website features two projects with top sportswear label Adidas. He’s captured lively event images for Adidas x Stormzy, where his photos capture the excitement in the eyes of event-goers with the unveiling of the tracksuit collaboration with the popular English rapper. He also skillfully photographed the opening of the Adidas London flagship store, utilizing the event’s neon lighting to create movement in the shots. From his website, it’s clear that catalogue fashion photography is another one of his strengths. His portfolio includes modern streetwear photos he’s taken for popular London footwear retailer Tower London, and cool behind-the-scenes shots he did for the Converse One Star campaign.

Another impressive part of his fashion photography portfolio is street style photography, or documenting the outfits of real people in urban environments. He has an entire section of his website devoted to the stylish show-goers of London Fashion Week, dating back to 2018. His eye for style is evident with the polished snaps he took at the 2019 Women’s Autumn/Winter shows. Anna Wintour, the Editor-in-Chief of American Vogue, is among the many chic attendees he captured. Most recently, he skillfully captured the urban sportswear style that was evident at the 2020 Men’s Autumn/Winter shows. Filled with designer sneaker and statement-making puffer jackets, his shots document the streetwear trend happening in London.

Perry also shares personal images on his website as well, giving the visitor a sense of his character and personality. A section entitled Photo Diary shares vibrant images from the places he’s visited. He also shared a collection of powerful images from a Black Lives Matter protest at London parliament on July 6, 2020.

Through his .xyz website, Perry is able to share his wide range of photos in a format that he has total control over. He alone chooses how his photos are displayed and used; two privileges he would have had to sacrifice using a photo hosting service instead of his own website. Although he is based in London, Perry states that he is available for assignment worldwide, and PerryGibson.xyz helps him to reach that global audience. Go to PerryGibson.xyz to see more of his work or contact him. Stay up to date with his latest photography through his Instagram @perry_gibson.

SamLavoie.xyzeNom / Open SRS customer (United States)

It’s no secret that .xyz domains are popular among members of the design community. Rosch.xyz creator Ronny Schmidt says he chose a .xyz thanks to its perfect connotations with his 3D design work for Nike and Red Bull. Fashion designer DamoWang.xyz says he loves his .xyz because it makes the brand instantly stand out and get recognized. Multinational design contest platform Uni.xyz says their .xyz is perfect for them because it connects them with design enthusiasts globally and across all generations. Today’s #WebsiteWednesday is another .xyz adopter from the design community, and he uses his .xyz to give an informative look behind his work process: SamLavoie.xyz.

SamLavoie.xyz/

Sam Lavoie, creator of SamLavoie.xyz, is a San Francisco-based industrial designer, artist, and maker who says his interest lies in “developing compelling products and experiences.” As an industrial designer, Sam’s work focuses on creating products or designs to manufacture and scale for mass production. He showcases his many design skills on the impressive resume he’s linked on his website, which range from prototyping, casting and mold making, to even sewing. This is a great way to quickly show potential employers what he is capable of and helps him stand out in the minds of potential collaborators. Sam has laid out the content of his .xyz website as a showcase of his past projects, while also giving in-depth descriptions of his process from idea through creation. He shares this process in great detail via dedicated pages, a system which helps him share his knowledge with other designers and shows potential employers the true depth of his skills.

Sam’s work experience includes completing projects for a handful of notable companies. He competed in NASA’s Rover Challenge, an annual off-road collegiate race that draws teams from around the world to compete to build the lightest, fastest, and most capable 2-person off-road vehicle. He and his team’s rover placed 2nd overall from a field of 115 teams. Their design also took home the award for lightest vehicle. On the dedicated page for this rover project, Sam gives a full description of how he and his team built such a lightweight vehicle. He details their progress from initial sketching and 3D models all the way through to creating the design and putting it together for the competition. He shares photos from the creation and testing process as well which helps give a personal connection to his working process.

Many of the creative designs Sam features on his site involve items that aim to improve home life. For example, he created his lightweight indoor/outdoor leisure chair design Helium with the goal of producing a chair that is “easy to move around, easy to clean, and easy to relax in.” Another unique design Sam showcases on his site is the Mesa handheld vacuum cleaner which integrates stylishly within decorative potted plants. He’s also developed a line of glassware for glass maker Nachtmann called Erode. Sam designed the set to be simple, stylish, and usable for all ages. On each page for these projects, Sam shows the benefits of the product, how he came to the final design presented, and what steps he took to get from prototype to final product. This gives special insight into his process and is a great way to showcase his design ability.

Sam has worked on experimental designs as well, which he features on his website to show his process for his most imaginative projects. Some of the concepts include headgear made to optimize the wearer’s senses, a minimal calculator, and a modern-looking vest fitted with electricity to glow on command. He created a page dedicated to these designs to show them all in one quick and simple display. This page shows potential employers and collaborators his ability to think outside the box and the potential he has for creativity.

The .xyz community is home to amazing and inspiring designers from around the world. SamLavoie.xyz shows through the work on his thoughtfully designed personal website that he’s a great example of that community in action. His website is a perfect look into his process and sets him up to attract future collaborators and employers by giving a full picture of his creative process.

EchoAR.xyzNetwork Solutions customer (United States)

3D Augmented Reality and Virtual Reality (AR/VR) technologies are quickly becoming a popular tool in many industries. To see examples of this in practice, look no further than the many inspiring startups creating AR/VR products and services in the .xyz community. Elsewhere.xyz, launched by a former Mozilla executive, developed affordable AR glasses that turn regular smartphone content into a 3D experience. SkyBox.xyz are the manufacturers of 4K VR goggles that let users stream online content through their chosen VR software. Education-focused company Langzou.xyz gives educators in China the power to teach VR-capable lessons. This week’s #WebsiteWednesday focuses on another .xyz adopter whose domain is a perfect fit to promote their cutting-edge VR/AR app development technology; EchoAR.xyz.

https://www.echoar.xyz/

EchoAR.xyz is a cloud-based 3D, VR, and AR app development platform. EchoAR.xyz’s mission is to make it simple for developers and content creators to build, manage, and deploy applications capable of displaying 3D images. Apps created using EchoAR.xyz’s service are compatible with some of the most popular platforms for AR/VR and 3D content, including Apple and Android phones as well as Google Chrome and Firefox web browsers. According to EchoAR.xyz, their backend-focused approach saves developers time by not requiring them to build or maintain a backend of their own. The goal of this process, according to EchoAR.xyz, is to allow developers to go from development to testing to production quickly and get their app to market sooner. EchoAR.xyz also sells its service as a means to scale AR and VR projects for enterprise customers. The company has a demonstration of their product in action to introduce its benefits to new users.

Alon Grinshpoon, EchoAR.xyz’s Founder and CEO, explains the service came from a need he recognized in the AR/VR market. “EchoAR.xyz was born from a pressing problem facing the AR/VR development community. During our time at Columbia University and by observing many AR/VR projects in development, we noticed that developers struggle to create scalable and dynamic AR/VR apps. Developers struggle to onboard clients since any change in the app results in endless development cycles. In order to scale the development of frontend-heavy experiences like AR/VR apps, a cross-platform backend infrastructure is needed: ‘the AWS of AR/VR.’ We decided to build it for them.”

As an industry-pushing innovator, EchoAR.xyz wanted a domain name that matched their company ideals. Alon says they knew they found just that with their .xyz domain. “Since we are dealing with cutting-edge emerging technology such as AR/VR, we believed it would be fitting to choose a cutting-edge domain to reflect that – XYZ is literally on the edge of the English alphabet. And speaking of alphabet, Alphabet Inc. chose abc.xyz as their domain, so it can’t be a bad choice.”

EchoAR.xyz’s work has garnered them some truly remarkable industry-wide acclaim both in the form of award recognition and funding/support. They made the Top 25 at Sir Richard Branson’s Extreme Tech Challenge 2019 and the API 300 Top Industry updates of 2019, as well as Pepperdine’s Most Fundable Companies list. Their technology also came in first overall at the 2019 DevProject Awards. Their service has been featured at CES and was a pitch finalist at SXSW, as well. With so many impressive accolades to their name, it may come as little surprise that The Hill and Entrepreneur have both written about their service. EchoAR.xyz has received financial backing from notable investors like the Verizon 5G lab, as well.

The technology EchoAR.xyz has built is also making an impact in the lives of the next generation of AR/VR innovators. Their platform was featured at the Teens Take on COVID hackathon. Participants at a pair of Silicon Valley-based hackathons have even credited EchoAR.xyz’s software for helping them bootstrap their project which won the competition.

Building the next big project in your industry starts with a vision and a goal. EchoAR.xyz had the vision to create an AR/VR service that would help companies scale their apps, and set out with a goal to build a platform addressing that need. When you launch a cutting edge business, your website should match the forward-thinking nature of your product or service. That’s exactly what EchoAR.xyz has with its domain. EchoAR.xyz has an innovative service and they’re a stellar example of the startups shaping the future of their industries while using .xyz domains.

Amindi.xyzeNom / Open SRS customer (United States)

The .xyz community is home to many amazing artists and inspiring creatives. Former Amazon executive JJDelgado.xyz spreads his powerful business philosophy through his personal .xyz website. Viral sensation MSCHF.xyz show off their bizarrely awesome viral projects using their well-branded .xyz. Soulful R&B star Quami.xyz even uses his website URL as his stage name.

This week’s #WebsiteWednesday features another gifted artist and .xyz adopter showcasing her impressive projects and unique style on her website, Amindi.xyz.

amindi.xyz/

Amindi.xyz is the hybrid promotional and personal webpage of 20-year-old reggae and R&B singer Amindi K. Fro$t. Aminidi says, “My intention was to create a blog-like site where my supporters could keep up with my latest releases as well as extra content that goes along with them.” Amindi has welcomed many of those supporters since her 2017 hit single “pine & ginger”, which has reached over 14 million plays on Spotify. The song catapulted her into the music spotlight, earning her a profile from Vice and a documentary from The Fader. She’s even given a tour of her hometown of Inglewood, California for LA-based urban innovator publication Citizen.

Amindi’s impressive streaming numbers and growing media profile are great signs of her stellar rise to prominence. Her personal career milestones illustrate her impressive reach as well. One of the best examples is when Amindi received an invitation to perform in Portmore, Jamaica. Her music is such a hit in the country that the audience sang her lyrics back to her at the show. This was particularly special for Amindi, as her Jamaican roots play an integral role in much of her music along with her home city. “One side (of me) is dipped in my LA culture while the other side is dipped in my very strong household Jamaican culture,” she says. “There’s no denying that I’m from LA, but also, I’m very proud to be Caribbean and West Indian.”

Amindi shows that pride in her website design, which features a Jamaican-inspired color palette that seems to reflect the country’s significance to her heritage and her music. Clicking the side navigation menu links will take you to dedicated pages for each of Amindi’s singles. The pages are complete with embedded streaming links, full lyrics, and song credits. This is not only a good way to promote her work, but also a way Amindi shows her personality and gives a glimpse into her thoughts on her music. For the songs “love em leave em” and “eggs aisle” she uses funky, colorful text that creates a playful vibe. For “eggs aisle” specifically, she’s overlaid that same colorful type on top of gifs of herself making eggs which function as a quirky, eye-catching calls-to-action that entice visitors to watch or listen to the song.

https://amindi.xyz/

The dedicated page for “pine & ginger” is the most similar to a classic diary or blog entry that you’ll find on Amindi’s website. On the page she shares a short essay about the history of the song while exploring her current feelings about it two years after it launched her to stardom. The post is a touching personal perspective from an artist who is very aware of her creative direction and grateful for the path that led her there.

Amindi knows the power of her personal website, which is why she puts it to good use by making it a key part of her self promotion. The About section of her Spotify page links directly to Amindi.xyz, making it the main source for listeners who want to learn more about her. She also promotes the memorably-branded URL as the sole content of her Instagram bio, as well.

When it came time to choose a domain extension, it’s not surprising someone as creative as Amindi was drawn to choosing a domain name that matches her mindset. As she simply put it, “I chose the .xyz domain because it was the coolest and most unique out of the options.” Amindi is an exciting talent to watch thanks to her creative vision and songwriting skills. Her personal website Amindi.xyz is a great example of the creativity and unique artistic styles of the members of the .xyz community.

Comuzi.xyzNamecheap customer (United Kingdom)

When you start your own business and develop a company mission, a good strategy is to think about how you will set your business apart from the rest of the industry. One of the best ways you can do this is through your company’s approach to the work you do. This week’s #WebsiteWednesday serves as great inspiration for this idea, being a company that has made “radical creativity” the cornerstone of their work: Comuzi.xyz.

Comuzi.xyz/

Comuzi.xyz is a design studio based in London. The company is the brainchild of design-focused entrepreneurs Richard Fagbolagun, Alexander Fefegha, and Akil Benjamin. The core of Comuzi.xyz’s entire approach centers on what they have termed “radical creativity as a service.” Comuzi.xyz explains on their site’s company info page that their radical creativity approach is a “mix of play, rigor, experimentation, and tech-forward thinking.”

Comuzi.xyz’s “radical creativity as a service” model finds and turns real human problems into creative opportunities and solutions. On the website, Comuzi.xyz says they do this by developing radical working prototypes and radical proof-of-concepts with clear insights and steps to move forward. This kind of out-of-the-box thinking is how Comuzi.xyz takes a different angle and approach to their projects. It’s also how the group aims to set itself apart from its competitors. They say this creative process enables them to work on everything from design research and advanced prototyping to immersive future scenarios.

Comuzi.xyz/

Their progressive approach seems to have caught the attention of many elite brands who have asked Comuzi.xyz to take on projects for them. This includes Nike, Uber, ASOS, the UK’s National Health Service, Ernst & Young, BBC R&D, Samsung, and Mozilla Foundation. Their portfolio of work, which you can scroll through on the Comuzi.xyz homepage, shows what their process looks like in action.

For Ernst & Young and Feminist Internet, they developed an AI-powered chatbot that teaches people about AI bias and its effects. For Mozilla Foundation’s MozFest 2019, they built an “invisible mask” prototype into a baseball cap which prevents facial recognition software from identifying the wearer. For BBC R&D, they utilized an 8-day sprint project planning approach to create five prototypes made to simplify news articles. The goal of this sprint was “to better engage Generation Z individuals and young-middle aged women to participate and understand the news more effectively”. Comuzi.xyz’s process and approach on the project drew praise from BBC R&D’s lead producer and won the company the Best Digital Innovation Award at the 2019 BBCNews awards.

The impressive scope of Comuzi.xyz’s portfolio is a credit to the versatility of their approach. It’s also helped them grab a foothold in their industry and build their business. Comuzi.xyz puts their “radical creativity” process into action by using it as a guiding principle in each step of product development. Their commitment to this mission is evident in the final product results. It’s proven to be a wise choice by the praise they’ve received from their clients.

Comuzi.xyz/

In many industries, your company mission not only guides your business but is also a key area where you can choose to set yourself apart from the pack. Staying true to that vision and living it through your work is the path forward to ultimate success, as Comuzi.xyz shows. Comuzi.xyz is a great embodiment of both radical creativity and tireless perseverance. Both qualities are hallmarks of the .xyz community, of which Comuzi.xyz is a shining example.

DataSpace.xyzGoDaddy customer (United Kingdom)

Conferences and events are powerful networking and educational opportunities for professionals. Attendees can mingle and learn from those in their industry through special guest speaker presentations, breakout sessions, and social functions. With many conferences being on hold during 2020, you may have extra time to get a head start on planning one for the upcoming years. This week’s #WebsiteWednesday features an upcoming conference with definite star potential, DataSpace.xyz.

DataSpace.xyz

DataSpace.xyz is the online home for a space conference taking place in Glasgow, Scotland in February 2021. According to the DataSpace.xyz website, its mission is to raise awareness of global solutions and commercial opportunities that can be found through space exploration and research. They say that they hope to provide a networking and space discovery platform for professionals across start-ups, investment firms, governments, and businesses. The conference has been attracting attendees from space technology, data, energy, agriculture, and more since 2017.

The promotional conference website of DataSpace.xyz skillfully communicates the benefits of its conference. Take note of these five standout features for your next conference or event website.

1. Clearly display the name, location, and date on the homepage (above the fold)

This tip may sound obvious but it can be easy to get wrong. When you have an exciting event to share online, you may be tempted to pack your homepage with details. This creates an overwhelming experience for the viewer and your most important information could get lost. The name, location, and date of your event should stand out to the viewer right away.

DataSpace.xyz effectively displays this important information, along with their event tagline “Space for Everyone,” above the fold on the homepage. They even include a live countdown clock that tracks the days, hours, minutes, and seconds until the conference commences. This design ensures that the most basic information is easily accessible to their website visitors.

2. Share a video from a past event

The easiest way for a potential attendee to get a sense of what your event is like is through a video. If a picture is worth a thousand words, then a video is worth even more. If you have exciting video footage from a past event or a video created to hype a new event, consider sharing it on the homepage of your website to entice visitors to sign up to attend.

The DataSpace.xyz video instantly gives viewers a taste of the conference location, attendees, and events. It also includes interviews from past attendees and speakers that share their testimonies, so the viewer can hear from the experience of others. A video from a past event can be a powerful selling point for your potential attendees.

3. Create a page that communicates the event’s major benefits

Once you have hooked a potential attendee with your basic information and an engaging video, it’s important to share more details. Creating a page for the benefits of attending your event makes this information easily accessible. Share all of the reasons why your audience would want to attend your event on this page.

DataSpace.xyz calls their benefits page Why Attend. On this page, you can find a description of the conference and important statistics from 2019. Website visitors are able to learn more details about the conference to help them decide if they would like to attend.

4. Promote your event’s biggest draw with its own page

Other than your benefits page, the other most important page to include is what your biggest draw is. In other words, the portion of your event that is the deciding factor for your audience’s attendance. Your biggest draw depends on what kind of event you are having. The biggest draw for a music festival would be the musical artists that are performing, while a wedding trade show would be the bridal brands that are participating.

For a conference like DataSpace.xyz, the biggest draw is its speakers. They have a whole page set up for the speakers that will be at their 2021 event, as well as those who have presented in the past. Attendees of the 2021 conference can look forward to Graham Turnock of the UK Space Agency and Adina Gillespie of satellite greenhouse gas monitoring service GHGSat.

5. Sell tickets on your website

It’s important to make it as easy as possible for website visitors to convert into event attendees. That means including a ticket checkout process right from your website, if you’re able to. You will also want to make the button for selling tickets featured prominently on your website.

DataSpace.xyz makes the ticket selling button accessible on all website pages by putting it into the top navigation bar. By putting the Register button on the top right-hand corner, viewers can get to the ticket page with only one click, no matter where they are on the website. From there, they can select the type of conference ticket best suited for them.

Creating a website for your event is one of the most effective ways to share your event information and sell tickets to a worldwide audience. It gives you control over your message and allows you to promote the biggest draws of your event exactly how you want. Follow these five tips to get a head start on throwing an amazing event. Go to DataSpace.xyz to see more and follow along on Twitter with @dataspacexyz.

Apostrophe.xyzCrazy Domains customer (Australia)

A key approach to attracting potential customers online is to have a standout design for your business website. Creating a website that puts your brand above the competition requires attractive design, memorable messaging, and informative content. Apostrophe.xyz utilized innovative design to create a business website that they use to separate themselves from others in their industry. In this week’s #WebsiteWednesday, we’ll highlight five points from their strategy and show you how to apply them to your website.

apostrophe.xyz/

Apostrophe.xyz is a copywriting collective from Melbourne, Australia that provides award-winning content writing services to clients around the world. Their mission, as displayed on their website, is to “solve problems through words because we believe real change begins with thoughtful communication.” Apostrophe.xyz says they achieve this thanks to their collective team of award-winning writers whose content “goes deeper than copy alone.” The brand lists many notable clients, including Rolling Stone, Harper’s Bazaar, VICE Australia, Virgin, Greenpeace, and Volkswagen.

Apostrophe.xyz’s website design shows potential customers the heart of their brand while outlining what they do, how they do it, and why they are the right choice. Try these five methods to help your business website stand out from the competition.

  1. Put your brand tagline or mission front and center on your homepage
  2. The first thing you’ll see when visiting Apostrophe.xyz is the company’s simple yet powerful tagline, “For the words you’re missing.” The tagline clearly conveys what they offer in a memorable way so that it leaves an impression on the reader. A tagline is one of your brand’s best opportunities to make your business stick in the minds of potential customers. Featuring that tagline front and center on your website shows any visitor what your business is about within seconds of them reaching your website.

  3. Introduce your business in a style that matches your brand voice
  4. Apostrophe.xyz uses a light, humorous tone balanced with inspiring language to show their copywriting abilities to potential customers. The language on your website is one of the first introductions customers will have with your brand. Make sure it accurately reflects your business and shows your capability, like Apostrophe.xyz’s does.

  5. Showcase your past work in a memorable way
  6. The third section on Apostrophe.xyz’s homepage showcases the company’s portfolio of work in a special way. They list 26 past clients they’ve learned from, one for each of the 26 letters of the alphabet. This design choice shows the creative thinking of Apostrophe.xyz while promoting some of their most impressive projects. Displaying your previous work in an out-of-the-box way such as this helps to make it stick in the minds of your potential clients.

  7. Show your process to sell your service
  8. Having a domain name that exactly matches your brand name allows you to use your URL in creative ways. One way Apostrophe.xyz does this is by linking a portfolio of their work on an expertly branded subdomain, Folio.Apostrophe.xyz. Right below this section on the main Apostrophe.xyz page, they list out their copywriting workflow and process. Giving potential clients a peek into your daily operational flow like this can boost credibility, as it shows you have a plan that can work for them.

  9. Build your website so it guides visitors to the actions you want them to take
  10. Apostrophe.xyz’s website flow shows they put careful thought into how customers would experience the page. They choose a single page scroll design, which guides visitors through an introduction of their brand, their services, past work, and their process. Each section builds on the one before it, all leading to a call-to-action section where potential clients can contact Apostrophe.xyz via email or connect with them on social media. Apostrophe.xyz leads potential customers down the path they want them to follow from the outset, and as a result, have structured their site with the goal of converting visitors into leads.

    When building a website, it’s key to consider the goals you have for your visitors. Then you can build your website to achieve those goals. A “contact us” call to action like this at the end of your informative website can be a simple and easy way to convert more site visitors into potential leads.

As the tips above show, Apostrophe.xyz is a great example of a creative .xyz adopter who has built their website so they are set up for business success. They pitch their service in memorable ways while attracting potential leads with a well-planned website design. Use the five design strategies we’ve highlighted above as you build the ultimate website for your own business.

MSCHF.xyzNamecheap customer (United States)

.XYZ has always been home to creative minds and out-of-the-box thinkers from every industry. Internet famous poet KimmyWalters.xyz uses her personal site to share her professional work next to meme-worthy projects like poems based on the @Horse-ebooks Twitter. Brooklyn-based art curators have created a collection of works made entirely from blockchain tokens on FirstEdition.xyz. Our #WebsiteWednesday this week features another uber-creative .xyz adopter whose radically strange online stunts have made them a viral online phenomenon; MSCHF.xyz.

mschf.xyz

MSCHF.xyz is an experimental creative brand known for producing multiple viral products, stories, and stunts. The brand’s personal identity as an undefined creative entity is a core aspect of their work. MSCHF.xyz prefers to see itself as a brand and not a company. As founder and CEO Gabriel Whaley put it, “A brand of what? I don’t know. Being a company kills the magic.”

The MSCHF.xyz homepage lists the brand’s many viral creations for which they’re known, all in chronological order. Some of their most notable works include recreating all episodes of The Office through gifs on Slack and launching a Chrome extension that disguises Netflix in your browser to look as if you’re on a conference call. They’ve even produced customized Nike Air Max 97 sneakers with 60cc of Holy Water from the River Jordan in the sole, allowing the wearer to “walk on water.” Drake liked the “Jesus shoes” so much he wore a pair on his Instagram story.

MSCHF.xyz

While most of MSCHF.xyz’s creations are accessible via their website, some are only available through exclusive drops on the MSCHF app. Launching projects through an app satirizes the “hypebeast” culture surrounding sneaker and clothing drops while also functioning as a natural extension of their website. MSCHF.xyz promotes the app through the website and “restricts” access to certain projects on the homepage list. To see these creations, MSCHF.xyz requires you to have “level 2 access” which is a clever way to generate downloads of their app. MSCHF.xyz also counts down to each new project drop on the website, as well. They currently have 45 new projects ready for drops, with exact countdowns for each.

MSCHF.xyz

To say MSCHF.xyz has a knack for going viral would be an understatement. They’ve become so good at it they’ve made it a habit. The true reach of their viral brand is clear when looking at the scope of outlets they’ve appeared in. Many major U.S. television networks and news sites have covered MSCHF.xyz’s projects. Celebrities like Chrissy Teigen, Drake, and Casey Neistat have promoted their work as well. From tech outlets like TechCrunch and The Verge to lifestyle brands like Cosmopolitan and People magazine, it seems the world can’t get enough MSCHF.xyz. The company’s clear mission is to put out projects that have mass appeal and create cultural waves in many different interest groups. The proof that they’ve succeeded at this is in the seemingly endless major outlets who have covered them.

MSCHF.xyz’s spirit of developing new projects that cut right to the front of the cultural conversation is truly unique. They’ve shown they have a special skill in going viral with anything they do. As a standout brand looking to break rules and traditions, they couldn’t have picked a better domain extension to match their non-conforming and innovative ideology. MSCHF.xyz is a great representation of the creative thinkers who use .xyz domains and proof that .xyz adopters are shaping the future of the internet.

TheLudicCreative.xyzeNom / Open SRS (United States)

Creative expression is known to relieve stress and improve mental health and well-being. However, it’s common for adults who grew up with coloring books and music classes to lose touch with their creative sides. It’s never too late to jump back into an artistic hobby or try out a new one, whether that means knitting a scarf, jamming on the guitar, or doodling in a spare notebook. Sharing what you make online can inspire others and connect you to other like-minded individuals outside of your usual circle. That’s exactly what this week’s #WebsiteWednesday did with her website TheLudicCreative.xyz.

theludiccreative.xyz

TheLudicCreative.xyz is the online portfolio of San Francisco artist and healthcare professional Tara L. Chen. As a child, Tara was an avid student of painting, drawing, and Chinese calligraphy. She temporarily set her artistic abilities aside in pursuit of her career as a clinical pharmacist in hematology and oncology. Tara advanced to become the associate director for a pharmaceutical company working on treating many forms of cancer. After graduate school, Tara reconnected with her creative talent and rediscovered her passion for abstract acrylic painting.

Tara created TheLudicCreative.xyz to share her new creative outlet with the rest of the world. The joy Tara gets from art is evident with the .xyz domain name she chose. As the website homepage defines, “ludic” means “showing spontaneous and undirected playfulness.” Her domain name serves as a wonderful representation of her abstract artwork.

The design of TheLudicCreative.xyz is a great example of how to showcase your artwork online. The homepage features a fullscreen image of her painting in a slideshow, so the viewer gets to experience a number of her works immediately. Once you enter the website, you’re taken to her Gallery page, where you’re able to see the entirety of her work.

http://www.theludiccreative.xyz/gallery#/summer-on-cape-cod/

Summer on Cape Cod. Mixed media piece by Tara L. Chen

Close-up view of top half.

When you click on an image on the Gallery page, you’re able to see more photographs of each painting, along with a title and description. Through the description, you’re able to learn more about Tara and her inspiration for her work. One favorite of ours is a dreamy blue and yellow piece entitled Summer on Cape Cod. In its description, Tara describes fond memories she has growing up going to the vacation spot. Tara says that when she looks at the painting, it is “so evocative of our summers on the cape that I could almost smell the salt in the air.”

Go to TheLudicCreative.xyz to enjoy more of Tara’s works and to gain inspiration from a polished art website. Follow Tara and her work on Instagram with @TheLudicCreative to stay up-to-date with her latest work.

One of the key steps in establishing your brand is bringing it online with a memorable website. It’s important to choose a name that will appeal to potential customers and users while also presenting your brand in the best light. This week’s #WebsiteWednesday will introduce you to three .xyz adopters who established brands for their typography services with expertly branded domain names: Undercase.xyz, FutureFonts.xyz, TypeSpecimens.xyz. Each one utilizes a unique strategy to establish a creative brand, and can help inspire you when creating your new website.

1. Introduce your brand by telling your story

Undercase.xyzGoDaddy customer (United States)

undercase.xyz

Sharing the story of your brand helps you make a more memorable and emotional connection with your target audience. Phaedra Charles and Flavia Zimbardi, the founders of font design and distribution service Undercase.xyz, use this storytelling marketing strategy immediately on their homepage. The first thing you’ll learn from Undercase.xyz is about the brand’s creation, when Phaedra and Flavia met at the [email protected] Extended Program and began their partnership. They also introduce themselves and their impressive past experience. Phaedra is a former partner at a boutique typographic and illustration studio. Flavia has collaborated with renowned foundries like Frere-Jones, Commercial Type, and AdobeFonts, and was the first Brazilian woman to have a typeface awarded by the Type Directors Club in 2018.

After using the homepage to make a deeper connection with the audience, Undercase.xyz uses clear call-to-action buttons to note where to purchase or download custom fonts. The site also cleverly uses a black and white color scheme to reinforce the “typeface” theme of the brand. Flavia and Phaedra complete their branding with a very memorable and perfect name for their industry, Undercase.xyz.

2. Get creative with your domain name

FutureFonts.xyzeNom/Open SRS customer (United States)
FutureFonts.xyz

FutureFonts.xyz, as you may be able to tell from their descriptive brand name, is a forward-thinking font foundry. They specialize in fresh fonts that are new to the market. Their modern marketing approach can be seen in their use of a subdomain, Hypertext.FutureFonts.xyz, to showcase their separate offering of special “hypertext” fonts. They created these fonts utilizing pop culture references as a celebration of font culture. This allows them to use their well-branded domain name to launch a new product category and create a dedicated page for it. Using their domain this way also makes the URL easy to remember, so customers can easily navigate to the hypertext offerings FutureFonts.xyz has.

The FutureFonts.xyz website itself employs a very modern and bold look, which immediately grabs site visitors’ attention. They feature a host of font contributors from around the world, along with a photo, location, and taste of each one’s personal style on the Foundries page. FutureFonts.xyz also features journal posts with updates from the members of their font foundry service. This touch of personalization is a great way to get customers to engage with the FutureFonts.xyz website regularly.

3. Embrace the culture of your industry

TypeSpecimens.xyzGoDaddy customer (United Kingdom)

typespecimens.xyz

Mark Boulton is a design director, writer, and speaker who uses his website, TypeSpecimens.xyz, to curate type specimens and journal his thoughts on them. Mark has labeled the TypeSpecimens.xyz service as a “research & design project, a publication, and a community resource.” The website provides a list of type specimens, which are created by font designers as tools to help other designers choose fonts and make stylistic choices. Mark then draws on his experience working with clients like Conde Nast, Al Jazeera, and ESPN to analyze these specimens. In his posts, Mark investigates the specimens’ usefulness as marketing tools and muses on their effect on “type culture.” This unique angle helps Mark make his service stand out by offering a new perspective on the industry.

Mark shares most of his thoughts on these specimens and their cultural impact in his journal, and also provides a link to sign up for the TypeSpecimens.xyz newsletter featuring “specimens, interviews, blog posts and more.” The keyword TypeSpecimens.xyz domain exactly matches Mark’s niche service as well. Securing a domain name that exactly matches your product as Mark did helps make your URL more memorable.

These three typographers show that incorporating personal style, helpful features, and creative use of your domain name are all ways to differentiate your unique service in a large industry. When you start with a branded .xyz domain, as these entrepreneurs did, you make it easier to promote your website and have potential customers remember it. A memorable and short domain also gives your service an extra air of professionalism that can help attract clients.