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The Story Posts

1. Idea

.xyz global

Founder Daniel Negari purchased XYZ.com with the intention of building a complete web experience where businesses and individuals could register domains, build their website, and manage online assets. XYZ.com went on to become an ICANN–accredited registrar that was also approved by Verisign and PIR to sell .com, .net, and .org domains. While building the XYZ.com experience, ICANN announced their intent to implement a new generic domain extension program. This opportunity pivoted the company to be a registry.

2. Market Demand

.xyz global

Prior to our domain extension application for .xyz we received interest from visitors who wanted to register .xyz.com subdomains and pay for premium @xyz.com email addresses. The market clearly demanded a new generic top level domain and .xyz was it.

3. The ICANN Application

.xyz global

.xyz quickly became a reality. Daniel finished the ICANN application and submitted it for approval. ICANN issued .xyz a prioritization of #1458 and expect our application approval by August 2013. Given our experience launching another domain extension, .xyz will be ready for registrations immediately after delegation in 2014.

4. The Brand

.xyz global

If you’re reading this, the value of .xyz is evident: users are engaged by it. .xyz’s development and design teams are working hard to further develop an already compelling brand to the point where you won’t be able to go one day without hearing X-Y-Z.. We’re committed to giving registrars the tools they need to successfully carry .xyz.

5. Delegation

.xyz global

Once upon a time, .com was delegated as a top level domain specifically for commercial entities. This became the main extension for domain names, synonymous with the internet itself. We aim to bring diversity to the internet by offering the first truly generic domain extension. Anyone can use .xyz––from hobbyists to businesses, individuals to non-profits. .xyz is an equal opportunity domain extension.