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Side.xyzGoDaddy customer  – (France)

Builders combining AI and blockchain use .xyz domains to develop the next generation of decentralized platforms and tools. Decentralized platform GetOro.xyz aims to empower individuals to contribute private data to AI development. Ethereum Layer-2 network Ten.xyz aims to bring encrypted computation and AI agents to web3. Document authentication protocol Hashfire.xyz brings cryptographic verification and AI to decentralized finance. In this week’s #AIMonday, we’ll introduce you to a platform developing AI-Agent-Marketing infrastructure designed to drive real community growth in web3: Side.xyz.

AI-Agent-Marketing with Side.xyz

Side.xyz is a platform introducing what it describes as the first AI-Agent-Marketing infrastructure for web3. The platform is designed to help projects build engaged communities by automating rewards, analyzing on-chain and off-chain behavior, and filtering out bots or spammers. SIDE frames its mission as redefining web3 marketing through AI-driven automation and community data analysis to create lasting value. 

Automating engagement through data and rewards

According to its documentation, Side.xyz simplifies Web3 marketing by combining AI automation with data insights. Projects create a token-based reward pool, integrate the AI-Agent into platforms such as Telegram, and define the behaviors they want to incentivize. The AI-Agent then monitors community activity, distributes daily micro-airdrops, and announces rewards in real time. These functions are designed to encourage behaviors such as token holding, participation in group discussions, and content creation. The platform also employs multiple bot-detection measures, aiming to ensure that incentives benefit real contributors rather than spammers. SIDE positions these offerings as an alternative to short-term approaches that rely on vanity metrics.

Founders shaping web3 marketing

Side.xyz is co-founded by Tugan Bara and Niko Apollo. Together, Tugan and Niko co-authored the book Token Titans: How to Build Experiences, Communities and Protocols. 1 As shared in their Amazon author bios, Tugan is an educator and contrarian thinker in the French marketing space who has taught tens of thousands of entrepreneurs and helped create several tech startups, including AI-powered content repurposing tool, sales funnel platform Frog, and content creator platform Bonzai. He transitioned into web3 in 2019 and has since worked on community-focused projects, most recently Side.xyz. Niko’s background includes scaling e-learning companies with global partners before applying similar methods to web3 marketing and operations.  

Side.xyz: A short and memorable domain for community growth

Side.xyz makes great use of the .xyz domain extension, which is widely adopted among blockchain and AI innovators. The domain provides a concise and memorable online identity that aligns with their focus on building next-generation tools for community engagement. Using .xyz places the project within a growing ecosystem of forward-looking ventures that use the extension for visibility and connection with audiences in the web3 and AI fields. You can learn more by following the platform on X/Twitter @sidexyz

1.https://www.amazon.fr/Token-Titans-Experiences-Communities-Protocols-ebook/dp/B0CNPPDGXK

Contributed by Kean Ong, Digital Marketing Specialist at Dynadot.

Got a killer idea brewing? That startup concept that keeps you up at night, or maybe the side hustle that’s ready to become your main thing? Here’s the thing – your domain name isn’t just your web address. It’s your digital calling card, your first impression, and honestly, it can make or break how people perceive your brand.

If you’re tired of seeing “domain not available” every time you search for a domain, you’re not alone. The .com landscape is more crowded than a subway at rush hour. But here’s where .XYZ domains come in clutch – they’re the fresh alternative that’s actually gaining serious traction. Ready to try it yourself? Search for a domain at Dynadot ↗️

Why .XYZ Domains Are Having a Moment

Let’s talk numbers because they don’t lie. .XYZ domains hit 5 million registrations by June 2025, their 11th anniversary – that’s over a million more than the previous year. The growth means users and audiences are seeing .XYZ more often, which makes the extension increasingly familiar and recognized. That visibility strengthens your brand and positions you as part of a movement that’s shaping the future of the internet.

The surge isn’t random either. New gTLDs posted a year-over-year increase, with .XYZ leading the charge according to domain statistics. Why? Because smart entrepreneurs and creatives figured out what many haven’t yet – you don’t need a .com to build something incredible.

Think about it: most people find you through search, social media, or links, but where they land still matters. Your domain is the anchor for all those channels. Choosing the right extension is not just a technical detail, it is part of your brand. With .XYZ you are not settling, you are signaling that your idea belongs to the next generation of innovators.

The XYZ Registry has been transparent about this growth trajectory, with their Q1 2025 quarterly report showing consistent momentum across different market segments. This isn’t just about registration numbers – it’s about real businesses choosing .XYZ as their primary digital identity.

What Makes .XYZ Perfect for Your Big Idea

Availability That Actually Exists

We’ve all been there – you search for the domain name you want in a traditional domain extension and it’s either taken or priced like luxury real estate. With .XYZ, you’ve got high availability and affordability compared to those saturated traditional options, making it much easier to actually get a domain that represents your brand without adding random numbers or hyphens like it’s 2003.

The Innovation Factor

.XYZ isn’t just another domain extension – it’s become the calling card for disruptors. Tech startups, Web3 ventures, and blockchain pioneers are choosing .XYZ because it signals innovation without trying too hard. It’s like wearing the right sneakers – subtle but instantly recognizable to people who get it.

The registry’s commitment to supporting innovation shows in their quarterly updates. Looking back at their Q4 2022 report, “Seven website types and helpful tips,” you can see how they’ve consistently focused on empowering creators and entrepreneurs by providing website helpful tips rather than just collecting registration fees.

Future-Proof Flexibility

Unlike extensions tied to a single niche, .XYZ grows with you. Starting a blog? Perfect. Pivoting to e-commerce? Still works. Launching a SaaS platform? You’re covered. It’s the Swiss Army knife of domain extensions.

Real-World Success Stories

Don’t just take my word for it – look at who’s already making moves with .XYZ domains.

Google’s parent company Alphabet uses ABC.xyz to represent innovation. When a trillion-dollar company chooses .XYZ for their corporate identity, that’s not an accident.

Jack Dorsey’s Square (now rebranded to Block) uses Block.xyz as its corporate home. These aren’t small players testing the waters – they’re industry giants making strategic branding decisions.

In the web3 & blockchain space, Stripe acquired the stablecoin payments platform Bridge.xyz, underscoring how established leaders are choosing .XYZ for serious financial infrastructure.

In AI and emerging tech, Brilliant.xyz is building Forbes-featured AI and AR glasses, showing how innovators use .XYZ to bring next-generation products to market.

And it’s not just companies adopting .XYZ. Individuals are building their brands on it too. Actress and writer Elaine Carroll, known for her roles in Arrested Development, Modern Family, and Mad Men, uses ElaineCarroll.xyz as her digital home to showcase her creative work.

From institutional power to creative independence, .XYZ provides a modern, memorable brand home for everyone making an impact.

How to Pick the Perfect .XYZ Domain

Keep It Short and Sweet

Your domain should roll off the tongue like your favorite song lyric. If people can’t remember it after hearing it once, it’s too complicated. Aim for something that works in conversation – “Yeah, check out myapp.xyz” should feel natural, not like reading a technical manual.

Make It Brandable

Make your .XYZ domain brandable. The best names are short, memorable, and uniquely yours — more like “Netflix” than a generic string of keywords.

Test the Sound

Say it out loud. Text it to a friend. Would you be comfortable putting it on business cards? Your domain name is going to be everywhere – so choose one you’ll be proud of not just today, but well into the future.

Check Social Media Availability

There’s nothing worse than scoring the perfect domain only to find out the Instagram handle is taken by someone’s pet hamster. The good news is that many .XYZ users extend their brand seamlessly by using “xyz” at the end of their social handles. For example, Workspaces.xyz, a productivity newsletter acquired by Loops, pairs their domain perfectly with a @workspacesxyz handle. They are found on X/Twitter @workspacesxyz, Instagram @workspacesxyz, and Linkedin​​ @workspacesxyz. That consistency makes your brand easy to find and instantly recognizable everywhere.

Common Pitfalls to Avoid

The Trust Factor

Some people wonder whether newer extensions like .XYZ carry the same weight as .com. The reality is that recognition grows with adoption. As more established companies, startups, and creators embrace .XYZ, the extension is becoming familiar to audiences worldwide. Your credibility comes from your brand and what you build, and a modern domain like .XYZ helps signal that you are part of what’s next.

The real factor? Build trust through your content, design, and user experience. A polished website with great content will earn trust regardless of the extension.

SEO Considerations

SEO isn’t about your extension, it’s about the quality of your site. Search engines treat .XYZ the same as any other domain, so your rankings depend on your content and strategy, not the letters at the end of your URL. If you’re starting fresh, .XYZ gives you a level playing field to compete and grow authority through what you build.

Email Deliverability

Professional email on .XYZ works the same way as with any other domain. Sometimes you might see people online claiming that newer extensions affect deliverability, but there is no real evidence behind this. Email performance is influenced by many factors such as sender reputation, authentication, and server configuration, not the letters at the end of your domain. If deliverability were truly an issue, Fortune 500 companies like Square would not be using Block.xyz as their brand home. If B2B communication is critical to your business, test your email deliverability early and consider using a professional email service that can help manage sender reputation.

Conclusion

Choosing the right .XYZ domain is not about following trends. It is about securing a digital identity that grows with your vision and places you where the internet is headed. With millions of registrations, adoption by global brands and innovators, and steady growth, .XYZ has proven it is not just another extension. It is the platform for what comes next. 

Your domain name is the foundation of your digital presence. Make it count, make it memorable, and make it yours with .XYZ.

FAQs

Q: Are .XYZ domains good for SEO?

A: Yes, search engines treat .XYZ domains the same as any other extension. Your content quality and SEO strategy matter more than your domain extension.

Q: Will people trust a .XYZ domain?

A: Trust builds through user experience, not domain extensions. Major companies like Alphabet and Block (Square Inc.) use .XYZ domains successfully. Focus on creating a professional website with great content.

Q: How much do .XYZ domains cost?

A: Typically .XYZ domains start under $10 per year. Even highly desirable names are often much more affordable in .XYZ than they would be with a .com ending.

Q: Can I use a .XYZ domain for business email?

A: Absolutely. Many businesses use .XYZ domains for their professional email addresses. Just ensure you use a reputable email service provider.

Q: Are .XYZ domains here to stay?

A: Yes. With millions of registrations worldwide and growing use by well-known companies and creators, .XYZ has shown it is a trusted and lasting choice for building your online presence

This guest contribution was provided by Dynadot. The opinions expressed are their own.

Tempo.xyzMarkMonitor customer – (United States)

Blockchain developers use .xyz domains to build platforms designed for the future of finance. Financial infrastructure platform Velocity.xyz bridges traditional finance and digital assets through stablecoin payments. Bitcoin mining initiative Proto.xyz develops modular hardware and open-source management software. Stablecoin platform Ubyx.xyz aims to standardize redemption and expand adoption across traditional finance. In this week’s #BlockchainThursday, we’ll introduce you to a project focused on building a stablecoin infrastructure blockchain for global payments: Tempo.xyz.

Introducing Tempo.xyz: A blockchain built for stablecoins and real-world payments

Tempo.xyz is the online home of Tempo, a payments-focused layer 1 blockchain incubated by global payments technology company Stripe and Paradigm.xyz, a crypto-focused investment firm. Announced in September 2025, Tempo is purpose-built for stablecoins and real-world payments. According to its launch announcement, the blockchain is designed to support a broad range of payment use cases, including global payouts, payroll, remittances, microtransactions, and agentic payments—transactions conducted autonomously by AI agents. Unlike many blockchains that launch with their own native tokens, Tempo accepts stablecoins as payment for transaction fees.

Designing for scale: Tempo’s features and partnerships in the payments landscape

Tempo introduces design features intended to address the needs of high-volume payment flows. The blockchain offers predictable low fees, sub-second transaction finality, and throughput exceeding 100,000 transactions per second. It is EVM-compatible and built on Reth, which helps developers build using familiar tools. Tempo incorporates opt-in privacy features, stablecoin neutrality, and a built-in automated market maker for stablecoin payments. According to the project’s website, Tempo was created to fill a gap in existing blockchain infrastructure, which has often been designed for general-purpose or trading-focused applications rather than payments. Initial design partners include organizations from finance, ecommerce, and technology such as Anthropic, Deutsche Bank, DoorDash, Nubank, OpenAI, Revolut, Shopify, Standard Chartered, and Visa.

Leadership and development: Matt Huang of Paradigm.xyz guides Tempo’s launch

Tempo is led by Matt Huang, co-founder and managing partner of Paradigm.xyz, who also serves as a board member at Stripe. In a September 4, 2025 article on Fortune Crypto, it was reported that Matt Huang will continue his role at Paradigm.xyz while directing the development of Tempo, supported by an initial team of about 15 employees. The project is also being shaped through collaboration with independent validator partners and design contributors across banking, fintech, and commerce sectors.1

Tempo.xyz: A future-facing domain for global payments

Tempo makes its online home at Tempo.xyz, aligning the project with a growing number of innovators building in blockchain, AI, and emerging technologies on .xyz domains. .XYZ offers Tempo a short and memorable digital identity, consistent with other forward-looking projects in the web3 ecosystem. You can learn more by following the project on X/Twitter and LinkedIn @tempoxyz, and by visiting Tempo.xyz

1.https://fortune.com/crypto/2025/09/04/stripe-paradigm-tempo-blockchain-stablecoins-matt-huang-payments/

Sathar.xyzNamecheap customer– (Indonesia

The .xyz community is home to innovative artists using .xyz to showcase their work. Los Angeles-based artist Margaret Murphy uses MargaretMurphy.xyz to share her photography and AI artwork. Sotheby’s‑featured artist Satrio Yudho uses Yudho.xyz to explore the intersection of fine art and digital experimentation. Tokyo-based contemporary artist Michael Ho uses MichaelHo.xyz to share his artwork. In this week’s #WebsiteWednesday, we’ll introduce you to a visual artist who blends fantasy, digital culture, and blockchain into looping pixel-art animations on a .xyz of his own: Sathar.xyz.

Introducing visual artist Sathar and his creative identity

Sathar.xyz is the personal website of visual artist Riandy Karuniawan, who works under the alias Sathar. Born in Aceh, Indonesia, Karuniawan studied architecture in Bandung, where he became connected to the city’s indie and underground music scene by illustrating album covers and merchandise. Currently, Sathar represents both an artistic identity and a fictional entity he describes as a humanoid figure marked by insect-like antennae and a third eye. In September 2025, he was featured in an interview with NFT platform Manifold.xyz, where he discussed his ongoing Obsidian Monolith series, a collection of fully on-chain pixel art animations exploring humanity’s evolving relationship with technology.1

Mantra, from the Obsidian Monolith series, via Sathar.xyz

Exploring Sathar.xyz as a gallery of digital works

The artist’s website functions as both a gallery and a landing page for his work. It introduces Sathar as a character that embodies human consciousness and draws on influences from manga, tokusatsu, and retro video games. Visitors can navigate through digital paintings, posters, murals, and animations, with each piece linking directly to Manifold for viewing or bidding. Among the featured collections is Obsidian Monolith, a body of looping pixel-art GIF animations minted fully on-chain, which reflects on how human intimacy with technology has reshaped communication, dreams, and identity. According to Sathar, he designed the website to provide a distinctive experience for audiences and collectors alike.

A creative process shaped by digital tools and constraints

In his Manifold interview, Sathar explained how his practice has shifted from MP4 animations to AI-assisted processes, and eventually to looping pixel art GIFs minted fully on-chain. He outlined a workflow that combines CLIP Studio Paint, Adobe After Effects, and ChatGPT, beginning with sketches and ending with frame-by-frame animation. This method reflects what he describes as “compressionism,” a style aimed at working within strict digital limitations such as the 120 KB cap for fully on-chain works.

Sathar.xyz: A future-facing domain for an evolving creative universe

Sathar’s choice of Sathar.xyz underscores the alignment between his work and the evolving digital landscape. .XYZ is widely used among artists and innovators in blockchain, AI, and emerging creative technologies. For an artist like Sathar, whose practice is tied closely to the development of NFTs and fully on-chain art, .xyz provides a global digital identity that can connect audiences directly to his ongoing projects and evolving creative universe. We had the opportunity to speak with Sathar about choosing .xyz. As he told us, 

“.XYZ embodies freedom and reflects a modern, innovative spirit. Most importantly, it aligns with the core values of web3 and decentralization.”

You can learn more by following Sathar on Instagram and X/Twitter, checking out his Manifold profile page Manifold.xyz/@sathar, and by visiting Sathar.xyz

1.https://blog.manifold.xyz/post/in-conversation-with-sathar

HyveLabs.xyzGoDaddy customer – (United States)

Forward-thinking gaming studios use .xyz domains to pioneer innovation in blockchain and AI. AI-driven platform AllianceGames.xyz is designed to advance decentralized game development. Community-focused Oncade.xyz explores a new model for game distribution. IP licensing platform Spaceport.xyz introduces tools for bringing iconic assets into games on Roblox. Today, we highlight a gaming platform developing blockchain-powered social GameFi experiences with AI-enabled infrastructure: HyveLabs.xyz

HyveLabs.xyz: A gaming studio developing social GameFi experiences

HyveLabs.xyz is the online home of Hyve Labs, a game studio and blockchain ecosystem developing social GameFi experiences (a term that refers to the combination of gaming and decentralized finance). According to its website, Hyve Labs is focused on providing one identity for players across platforms, modular infrastructure for developers, and social features designed to connect communities. In January 2025, the company raised $2.75M dollars in pre-seed funding led by Framework Ventures with participation from Volt Capital, Builder Capital, 32bit Ventures, and several angel investors. 1In August 2025, Hyve Labs participated in Gamescom, a leading European business platform for the games industry.2

Building games across platforms with blockchain and AI

On its website, Hyve Labs states that its mission is to build games that are fun, social, and competitive, while also being easy to start and challenging to master. The company explains that it emphasizes distribution without walled gardens, allowing games to be played across platforms with a single login. Its infrastructure is outlined as including the Hyve chain, which supports on-chain identities, modular servers, and transactions. The company also points to integration with platforms like Telegram and Discord as part of a focus on embedding gaming experiences into social environments. In addition, Hyve Labs highlights artificial intelligence as part of its approach, describing it as aimed at supporting development workflows and player engagement.

Leadership behind Hyve Labs

According to LinkedIn, Hyve Labs was co-founded in 2024 by CEO Lucas Fulks and CTO Cori Grohman. Lucas previously co-founded Helika, a blockchain analytics company serving gaming and venture firms, and held positions at Artie and SciPlay. Cori is a software engineering professional with over 10 years of experience and also previously co-founded Helika alongside Lucas. Cori’s background includes work across the blockchain industry, with a focus on developing technologies that support both studios and gamers.

HyveLabs.xyz: A domain connecting innovation and community in gaming

Hyve Labs selected HyveLabs.xyz as its online home. .XYZ is popular among innovators building at the intersection of gaming, artificial intelligence, and blockchain. For Hyve Labs, this domain choice reflects both the global outlook of its gaming ecosystem and its participation in a broader community of builders using .xyz to develop projects in emerging technologies. You can learn more by following the company on X/Twitter and LinkedIn, and by visiting HyveLabs.xyz.

1.https://www.coinspeaker.com/hyve-labs-secures-2-75m-in-pre-seed-funding-to-revolutionize-web3-gaming/
2.https://x.com/Hyve_Labs/status/1950695340023443693