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JJDelgado.xyzGoDaddy customer (United Kingdom)

The way people shop has changed drastically thanks to the explosion of ecommerce. The convenience of shopping online is quickly making that the preferred method of purchasing almost anything that you can buy. Everything from your clothing, home furnishings, and even groceries can be ordered online and shipped directly to your doorstep, making it increasingly important for companies to keep up with the growing demand for an excellent online user experience. For this reason, the subject of today’s #WebsiteWednesday has one of today’s most sought after areas of expertise.

JJDelgado.xyz

JJDelgado.xyz is the website of esteemed business professional and author Juan José Delgado. With a PhD in Digital Economy and Online Human Behavior, JJ is known to be an expert in digital strategy and has over 12 years of business experience at well-known brands across Europe and Latin America. His impressive resume includes serving as Head of Amazon Marketing Services South Europe up until 2017, where he’s known to have led the biggest international sales day in Amazon history.

JJ has written two books on marketing strategy, including Think Video: Smart Video Marketing & Video Influencing and The New Digital Consumer: The Cube NORISO. He has been a keynote speaker at marketing, corporate, and networking events around the world, covering topics on the new digital ecosystem and customer, digital transformation explained, and leadership skills for the digital era.

JJ now works as the Chief Digital Officer of popular Spanish brewery Hijos de Rivera, and describes his role as “in charge of making the company embrace and manage the current digital disruption.” He is also on the Board of Directors for TheHop.xyz, a collaborative entrepreneurship program backed by Hijos de Rivera that provides selected startups who have a clear social or environmental impact with training and mentoring by experts, investors, and executives from the company. If that weren’t enough, JJ also shares his expertise as a professor at The London School of Economics, where he teaches classes on topics like Digital Transformation, Leadership Skills for the Digital Era, and the Digital Economy.

As a digital professional, scholar, and professor, JJ puts his trust into .xyz to establish his personal website on a short and memorable domain. If you would like to connect with JJ, then you may want to follow him on LinkedIn at /juanjosedelgado, as he was named one of the top 15 unofficial LinkedIn influencers you should follow in 2018. Also check him out on Instagram @jjdelgado.xyz and Twitter @realJJDelgado.

GitHistory.xyzNamecheap customer (Argentina)

Github is among the most popular places for developers to share their projects, making it home to some of the coolest tech projects and most useful apps. The platform is built on a system called Git, which is designed for programmers to coordinate work on a project by tracking changes in the source code. Today’s #WebsiteWednesday is a unique tool that has been praised by developers for its ability to make searching your Git history fast and easy; GitHistory.xyz.

GitHistory.xyz

Created by Github user Rodrigo Pombo, GitHistory.xyz is a tool built to allow developers to search the history of a Git repository in two simple steps. The first step is to find the file in GitHub, GitLab, or Bitbucket that you want to see the history for. The second step is to replace “TLD” (.com, .org, etc.) in the URL with “.githistory.xyz”. This will bring you to a GitHistory.xyz URL that shows the full history of changes made to a git repository and allows you to look back through it one change at a time. GitHistory.xyz is also available to be used as a browser extension for Chrome and Firefox, as well as an extension for GitHub and VisualStudio.

Users of GitHistory.xyz are fans of the tool’s visually appealing and organized UI. Popular design community page CSS-Tricks praise the ease of use provided thanks to its ability to be used through a simple change in the URL. The list of notable GitHistory.xyz users includes Google Chrome Engineering Manager Addy Osmani, and it has drawn similar plaudits from developer publication Smashing Magazine. GitHub itself featured the tool in their release radar, calling it “a beautiful way to tour the history of a file in a GitHub repo.” If you want to use GitHistory.xyz and have a private Git repo, note that signing into the app will give GitHistory.xyz access to your private repo.

GitHistory.xyz serves as a great example of just one of the many creative ways domain names can be utilized. Because GitHistory.xyz’s tool works by making a simple change in the URL bar of a web browser rather than requiring an app to download or software to install, it is able to be used by virtually anyone.

GitHistory.xyz shows just how much versatility domain names have and their ability to serve as solutions to modern tech problems. Try the tool yourself at GitHistory.xyz or by adding their extensions for your preferred browser. Got a great idea for how to use a domain to solve a tech problem you see? Get your .xyz domain and take it on just like GitHistory.xyz!

Argent.xyzGandi customer

2019 may be winding to a close, but the blockchain boom happening in tech is showing no signs of slowing down. Those who are curious about using blockchain to trade cryptocurrency might be intimidated by long wallet hash IDs or worried about security when trying to choose a trading platform. This week’s #WebsiteWednesday, Argent.xyz, is aiming to address those issues with the goal of making blockchain trading simpler and safer.

Argent.xyz

Argent.xyz is a decentralized cryptocurrency wallet that combines a simple interface with leading security features, designed to offer a better overall experience for crypto traders. With your Argent.xyz wallet you can choose a custom ID (i.e. YourName.Argent.xyz), allowing you to send funds to readable names rather than long, cryptic hashes, and picking a name is completely free.

Normally crypto wallets require the owner to save a paper backup of their wallet ID for security purposes, but Argent.xyz claims their complete security service will allow you to lock your wallet from anywhere and recover it with ease if you lose your device. In addition, Argent.xyz says you’ll never give up your privacy when using their service, thanks to the decentralized nature that allows their customers to remain anonymous and keep their assets secure. If you have questions or need any help using the service, Argent.xyz’s team has a helpful support page and provides personal assistance with issues.

The team behind Argent.xyz are incredibly experienced. Argent.xyz CTO Gerald Goldstein (holder of a PhD in nuclear physics) and CEO Itamar Lesuisse’s (holder of a Masters in Computer Science and Electrical Engineering) last venture was a cognitive training startup that reached over 50,000,000 users, and CSO Julien Niset (holder of a PhD in quantum information and quantum cryptography) sold his previous business to the world’s leading quantum security hardware business prior to joining Argent.xyz’s team. Their combined startup expertise is one factor that helped them secure $4.2 million in funding, which they’ve used to grow the scale of their service and onboard new users more quickly.

As new technologies are introduced to the masses, true innovators find what users need most, and then create solutions for them. Just as .xyz introduced a solution for internet users to brand on memorable domains, Argent.xyz has worked to develop a simple and secure wallet to help make crypto trading easier. You can download Argent.xyz’s wallet app for iOS or Android, or stay up to date on the latest news via their blog and Twitter page.

This article originally appeared in XYZ Quarterly Vol. 2 Issue 3.

After you’ve found your business’ niche and established a unique brand, the next step to mastering your online presence is to deliver your brand to your potential customers, fans, and members. Consider who would most likely enjoy the product or service that you’re offering. How old are they? Do they live in cities or suburbs? Are they married or single? Wealthy or low income? What kind of jobs do they have? What are their interests?

Once you have defined the specific traits of your target audience, you can find the platforms and communities that they are a part of and introduce your brand in a meaningful way. Show how your offerings solve a problem they have, and use creativity in your delivery in order to stand out against the competition.

We have outlined six different ways to promote yourself. Carefully choose the marketing opportunities that make sense for your audience – it may be all six or just one or two. Strategically selecting which marketing activities to engage in will help to ensure that your time and money are well spent.

Search Engine Optimization (SEO)

Virtually everyone who uses the internet also uses search engines to find what they need. One of the basic ways to attract your audience is by gaining organic traffic to your website through visibility in search engines.

Keyword research is a vital part of optimizing your website to rank highly for the terms your audience is searching for. Look up keywords or phrases related to your niche in top search engines and pay attention to the suggested searches. This will tell you what people are searching for when researching your topic, so you can then be sure to include these keywords in your website’s content.

App Maker search results

Your domain name can be an important factor in your search ranking. A keyword that is part of your domain can act as a relevancy signal and can boost clicks on your site in search results. As a generic extension, .xyz is recognized and indexed by Google the exact same way all other generic domains are, including .com, .net, and .org, which Google has verified.

For example, a mobile application builder would want to target the keyword “app maker.” The domain name that AppMaker.xyz uses is a very wise choice that surely helped to land them on the first page of Google’s search engine results page for that keyword!

Social Media

The versatility and cost-effectiveness of social media marketing makes it another popular way to reach a target audience. An individual, business, or organization can spread their message by posting relevant content on social media platforms at just the cost it took to create it. Be sure to use hashtags and engage with other users in your target audience’s community in order to increase visibility of your post and updates.

Keep in mind that different social media channels attract varying types of people. For example, if you have a health food blog, then sharing recipes on Pinterest may garner a lot of traffic to your website. If your startup helps small businesses, then you may want to focus on making contacts through LinkedIn.

Instant, 140-character updates make Twitter the best platform for sharing breaking news, and so it is popular among avid followers of current events and journalism. Independent journalist, MelissaHung.xyz, expertly takes advantage of this type of text-heavy content by updating her smart and witty tweets almost daily, amassing a substantial following to share her latest stories with.
Melissa Hung Twitter

Paid Advertising

If you would like to expose your messaging to a larger audience, you can look into paying for ad space. Ad space can be purchased online through digital ad networks and social media, in printed newspapers and publication, on out-of-home (OOH) advertising with billboards and posters, as well as on radio and commercial broadcasts.

No matter the type of advertising, it’s important to make sure that your messaging is being communicated clearly to your target audience, and that you have a predetermined way to measure its success. Clicks on an online ad, readership from a magazine, and viewership on a TV commercial are some ways to measure your advertisement’s effect on your goals.

PublicSpace.xyz

Vaporwave fashion brand PublicSpace.xyz is known for designs with lively references to 80’s and 90’s pop culture. They expertly use social media advertising on the platform with the largest millennial audience: Instagram. Their targeted Instagram ads trigger nostalgia amongst their audience, inspiring potential buyers to click through to their website or follow their page.

Influencer Marketing

Learning about a new product or service from a familiar face can add credibility. Social media influencers have built relationships and trust with their fans who respect their content and recommendations. Partnering with those who have influence amongst your target audience can improve your brand awareness and build trust.

Finding the right influencers to work with can be tricky, so you may consider using an influencer platform like Moon.xyz. Their marketplace is comprised of over 7,000 influencers that can be easily sorted by audience category and follower count.

Moon.xyz

Events, Exhibiting, and Networking

Another useful way to grow your audience is through in-person interactions. You can host an event in order to build stronger relationships with prospective customers, or attend an event as an exhibitor. You can also promote yourself through attending mixers and networking events.

Cutting-edge kimono brand, Kisaburo.xyz, knows the power of connecting with their customers in person. Designer Kisaburo Iwamoto hosts regular pop-up shops, called the Yukata Lounge, where he demonstrates the correct way to tie the Japanese robe and shares his expertise as a fourth-generation kimono designer.

Kisaburo.xyz

Kisaburo.xyz Instagram

Email and SMS Marketing

An important way to continue communication with your target audience is through email and SMS marketing. Build up your contact list by creating a signup form on your website or drive new leads through social media. You can send updates, news about product launches, and special sales straight to your audience. Be sure when you’re sending emails from your business that you follow all commercial messaging laws, like the requirements established by the CAN-SPAM act.

Joyinc.xyz is an organization that aims to develop healthier psychology and create positive social movements in Africa. Their target audience can sign up for a daily and weekly newsletter series. The Daily Vulnerable sends inspiring quotes and gives guidance and reading recommendations every day. The Joy List provides updates on the business and other guidance for Joyinc.xyz supporters every week.
Joyinc.xyz

Conclusion

Be thoughtful about which marketing platform that you decide to use. Be sure to join in on communities that your target audience is a part of, and continually measure the effectiveness of your outreach. The best marketing opportunity is the one that works for you and your business or organization.

For more digital marketing tips be sure to check out our other internet How-to’s and subscribe to our newsletter to receive the XYZ Quarterly.

RodneyYoung.xyzeNom / Open SRS customer (Germany)

It’s vital for modern-day professionals to have their own piece of internet real estate. Owning YourBrandName.xyz can give you complete control of the content, design, and security settings around how you share your skills and personal brand with the world. This is especially true for members of the design community, who need to accurately express their expertise and taste level to potential employers and clients. This week’s #WebsiteWednesday
features a personal website that we can all aspire to: RodneyYoung.xyz.

RodneyYoung.xyz

RodneyYoung.xyz is the online portfolio of Berlin-based digital creative Rodney Young. Rodney mainly works as a freelance graphic designer and illustrator, but also specializes in video production, front-end web design, and 2D animation.

Rodney didn’t always call Germany home. He was born on Maui, Hawaii, and moved to San Francisco, CA to pursue his Bachelor of Fine Arts in Illustration from the Academy of Art. After finishing his degree, he worked in the Bay Area as an independent designer until he accepted the role of Creative Designer for Munich-based game development agency Remote Control Productions in 2017. He eventually moved to Berlin, where he now works on freelance projects.

Rodney is trained in both traditional freehand illustration and raster/vector illustration. His experience covers a wide range of styles, from simplistic cartoon designs to that of an incredibly detailed graphic novel. His expertise covers corporate projects as well, such as the striking logo he made for Remote Control Productions’ bi-annual summit meeting, and the dynamic ad campaign he did for game development company Zeuz. Additionally, Rodney also showcases his poster design work in his portfolio, which takes a more artistic and serious tone inspired by things like nature or 80’s music. Go to his Projects page to see more or view his PDF portfolio.

Having his own .xyz enabled Rodney to compile the work he’s done across continents and styles into one well-designed website with an expertly branded domain name. The homepage of RodneyYoung.xyz showcases – what else – but a superb illustration that instantly showcases what he can do. We especially like that information about him and his experience is displayed with icons and bold, pink text as you scroll down to the bottom of the page, and you can easily navigate to his portfolio from there.

If you’re interested in discussing a possible project with Rodney or are seeking advice as a freelance designer, connect with him on LinkedIn /rodneyyoungxyz and send him a message. You can also stay up-to-date with his latest projects by following him on Instagram @rodneyyoungxyz, and follow his latest inspirations by connecting with him on Pinterest @rodneyyoungxyz.