Creative fashion professionals love using .xyz domains. Luxury menswear designer Sissi Goetze makes her modern collections stand out online with Goetz.xyz, ASOS social media executive Jovel Roystan shares his personal style at JovelRoystan.xyz, and popular fashion influencer Egreis Gjergjani blogs about balancing work with motherhood at StilettoMeUp.xyz. Today’s #WebsiteWednesday is another .xyz adopter from the fashion community who knows how to get the look online: PerryGibson.xyz.
PerryGibson.xyz is the portfolio website of Perry Gibson, a London-based freelance photographer. Perry graduated in 2016 with a Bachelor’s degree in Media and Journalism from the University of the West of England, and now specializes in both film and digital photography. His website showcases his robust portfolio of work, and puts his special talent for fashion and event photography on display.
Perry’s knack for capturing athletic apparel is evident in the brands he’s worked with. His website features two projects with top sportswear label Adidas. He’s captured lively event images for Adidas x Stormzy, where his photos capture the excitement in the eyes of event-goers with the unveiling of the tracksuit collaboration with the popular English rapper. He also skillfully photographed the opening of the Adidas London flagship store, utilizing the event’s neon lighting to create movement in the shots. From his website, it’s clear that catalogue fashion photography is another one of his strengths. His portfolio includes modern streetwear photos he’s taken for popular London footwear retailer Tower London, and cool behind-the-scenes shots he did for the Converse One Star campaign.
Another impressive part of his fashion photography portfolio is street style photography, or documenting the outfits of real people in urban environments. He has an entire section of his website devoted to the stylish show-goers of London Fashion Week, dating back to 2018. His eye for style is evident with the polished snaps he took at the 2019 Women’s Autumn/Winter shows. Anna Wintour, the Editor-in-Chief of American Vogue, is among the many chic attendees he captured. Most recently, he skillfully captured the urban sportswear style that was evident at the 2020 Men’s Autumn/Winter shows. Filled with designer sneaker and statement-making puffer jackets, his shots document the streetwear trend happening in London.
Perry also shares personal images on his website as well, giving the visitor a sense of his character and personality. A section entitled Photo Diary shares vibrant images from the places he’s visited. He also shared a collection of powerful images from a Black Lives Matter protest at London parliament on July 6, 2020.
Through his .xyz website, Perry is able to share his wide range of photos in a format that he has total control over. He alone chooses how his photos are displayed and used; two privileges he would have had to sacrifice using a photo hosting service instead of his own website. Although he is based in London, Perry states that he is available for assignment worldwide, and PerryGibson.xyz helps him to reach that global audience. Go to PerryGibson.xyz to see more of his work or contact him. Stay up to date with his latest photography through his Instagram @perry_gibson.
It’s no secret that .xyz domains are popular among members of the design community. Rosch.xyz creator Ronny Schmidt says he chose a .xyz thanks to its perfect connotations with his 3D design work for Nike and Red Bull. Fashion designer DamoWang.xyz says he loves his .xyz because it makes the brand instantly stand out and get recognized. Multinational design contest platform Uni.xyz says their .xyz is perfect for them because it connects them with design enthusiasts globally and across all generations. Today’s #WebsiteWednesday is another .xyz adopter from the design community, and he uses his .xyz to give an informative look behind his work process: SamLavoie.xyz.
Sam Lavoie, creator of SamLavoie.xyz, is a San Francisco-based industrial designer, artist, and maker who says his interest lies in “developing compelling products and experiences.” As an industrial designer, Sam’s work focuses on creating products or designs to manufacture and scale for mass production. He showcases his many design skills on the impressive resume he’s linked on his website, which range from prototyping, casting and mold making, to even sewing. This is a great way to quickly show potential employers what he is capable of and helps him stand out in the minds of potential collaborators. Sam has laid out the content of his .xyz website as a showcase of his past projects, while also giving in-depth descriptions of his process from idea through creation. He shares this process in great detail via dedicated pages, a system which helps him share his knowledge with other designers and shows potential employers the true depth of his skills.
Sam’s work experience includes completing projects for a handful of notable companies. He competed in NASA’s Rover Challenge, an annual off-road collegiate race that draws teams from around the world to compete to build the lightest, fastest, and most capable 2-person off-road vehicle. He and his team’s rover placed 2nd overall from a field of 115 teams. Their design also took home the award for lightest vehicle. On the dedicated page for this rover project, Sam gives a full description of how he and his team built such a lightweight vehicle. He details their progress from initial sketching and 3D models all the way through to creating the design and putting it together for the competition. He shares photos from the creation and testing process as well which helps give a personal connection to his working process.
Many of the creative designs Sam features on his site involve items that aim to improve home life. For example, he created his lightweight indoor/outdoor leisure chair design Helium with the goal of producing a chair that is “easy to move around, easy to clean, and easy to relax in.” Another unique design Sam showcases on his site is the Mesa handheld vacuum cleaner which integrates stylishly within decorative potted plants. He’s also developed a line of glassware for glass maker Nachtmann called Erode. Sam designed the set to be simple, stylish, and usable for all ages. On each page for these projects, Sam shows the benefits of the product, how he came to the final design presented, and what steps he took to get from prototype to final product. This gives special insight into his process and is a great way to showcase his design ability.
Sam has worked on experimental designs as well, which he features on his website to show his process for his most imaginative projects. Some of the concepts include headgear made to optimize the wearer’s senses, a minimal calculator, and a modern-looking vest fitted with electricity to glow on command. He created a page dedicated to these designs to show them all in one quick and simple display. This page shows potential employers and collaborators his ability to think outside the box and the potential he has for creativity.
The .xyz community is home to amazing and inspiring designers from around the world. SamLavoie.xyz shows through the work on his thoughtfully designed personal website that he’s a great example of that community in action. His website is a perfect look into his process and sets him up to attract future collaborators and employers by giving a full picture of his creative process.
3D Augmented Reality and Virtual Reality (AR/VR) technologies are quickly becoming a popular tool in many industries. To see examples of this in practice, look no further than the many inspiring startups creating AR/VR products and services in the .xyz community. Elsewhere.xyz, launched by a former Mozilla executive, developed affordable AR glasses that turn regular smartphone content into a 3D experience. SkyBox.xyz are the manufacturers of 4K VR goggles that let users stream online content through their chosen VR software. Education-focused company Langzou.xyz gives educators in China the power to teach VR-capable lessons. This week’s #WebsiteWednesday focuses on another .xyz adopter whose domain is a perfect fit to promote their cutting-edge VR/AR app development technology; EchoAR.xyz.
EchoAR.xyz is a cloud-based 3D, VR, and AR app development platform. EchoAR.xyz’s mission is to make it simple for developers and content creators to build, manage, and deploy applications capable of displaying 3D images. Apps created using EchoAR.xyz’s service are compatible with some of the most popular platforms for AR/VR and 3D content, including Apple and Android phones as well as Google Chrome and Firefox web browsers. According to EchoAR.xyz, their backend-focused approach saves developers time by not requiring them to build or maintain a backend of their own. The goal of this process, according to EchoAR.xyz, is to allow developers to go from development to testing to production quickly and get their app to market sooner. EchoAR.xyz also sells its service as a means to scale AR and VR projects for enterprise customers. The company has a demonstration of their product in action to introduce its benefits to new users.
Alon Grinshpoon, EchoAR.xyz’s Founder and CEO, explains the service came from a need he recognized in the AR/VR market. “EchoAR.xyz was born from a pressing problem facing the AR/VR development community. During our time at Columbia University and by observing many AR/VR projects in development, we noticed that developers struggle to create scalable and dynamic AR/VR apps. Developers struggle to onboard clients since any change in the app results in endless development cycles. In order to scale the development of frontend-heavy experiences like AR/VR apps, a cross-platform backend infrastructure is needed: ‘the AWS of AR/VR.’ We decided to build it for them.”
As an industry-pushing innovator, EchoAR.xyz wanted a domain name that matched their company ideals. Alon says they knew they found just that with their .xyz domain. “Since we are dealing with cutting-edge emerging technology such as AR/VR, we believed it would be fitting to choose a cutting-edge domain to reflect that – XYZ is literally on the edge of the English alphabet. And speaking of alphabet, Alphabet Inc. chose abc.xyz as their domain, so it can’t be a bad choice.”
EchoAR.xyz’s work has garnered them some truly remarkable industry-wide acclaim both in the form of award recognition and funding/support. They made the Top 25 at Sir Richard Branson’s Extreme Tech Challenge 2019 and the API 300 Top Industry updates of 2019, as well as Pepperdine’s Most Fundable Companies list. Their technology also came in first overall at the 2019 DevProject Awards. Their service has been featured at CES and was a pitch finalist at SXSW, as well. With so many impressive accolades to their name, it may come as little surprise that The Hill and Entrepreneur have both written about their service. EchoAR.xyz has received financial backing from notable investors like the Verizon 5G lab, as well.
The technology EchoAR.xyz has built is also making an impact in the lives of the next generation of AR/VR innovators. Their platform was featured at the Teens Take on COVID hackathon. Participants at a pair of Silicon Valley-based hackathons have even credited EchoAR.xyz’s software for helping them bootstrap their project which won the competition.
Building the next big project in your industry starts with a vision and a goal. EchoAR.xyz had the vision to create an AR/VR service that would help companies scale their apps, and set out with a goal to build a platform addressing that need. When you launch a cutting edge business, your website should match the forward-thinking nature of your product or service. That’s exactly what EchoAR.xyz has with its domain. EchoAR.xyz has an innovative service and they’re a stellar example of the startups shaping the future of their industries while using .xyz domains.
The .xyz community is home to many amazing artists and inspiring creatives. Former Amazon executive JJDelgado.xyz spreads his powerful business philosophy through his personal .xyz website. Viral sensation MSCHF.xyz show off their bizarrely awesome viral projects using their well-branded .xyz. Soulful R&B star Quami.xyz even uses his website URL as his stage name.
Amindi.xyz is the hybrid promotional and personal webpage of 20-year-old reggae and R&B singer Amindi K. Fro$t. Aminidi says, “My intention was to create a blog-like site where my supporters could keep up with my latest releases as well as extra content that goes along with them.” Amindi has welcomed many of those supporters since her 2017 hit single “pine & ginger”, which has reached over 14 million plays on Spotify. The song catapulted her into the music spotlight, earning her a profile from Vice and a documentary from The Fader. She’s even given a tour of her hometown of Inglewood, California for LA-based urban innovator publication Citizen.
Amindi’s impressive streaming numbers and growing media profile are great signs of her stellar rise to prominence. Her personal career milestones illustrate her impressive reach as well. One of the best examples is when Amindi received an invitation to perform in Portmore, Jamaica. Her music is such a hit in the country that the audience sang her lyrics back to her at the show. This was particularly special for Amindi, as her Jamaican roots play an integral role in much of her music along with her home city. “One side (of me) is dipped in my LA culture while the other side is dipped in my very strong household Jamaican culture,” she says. “There’s no denying that I’m from LA, but also, I’m very proud to be Caribbean and West Indian.”
Amindi shows that pride in her website design, which features a Jamaican-inspired color palette that seems to reflect the country’s significance to her heritage and her music. Clicking the side navigation menu links will take you to dedicated pages for each of Amindi’s singles. The pages are complete with embedded streaming links, full lyrics, and song credits. This is not only a good way to promote her work, but also a way Amindi shows her personality and gives a glimpse into her thoughts on her music. For the songs “love em leave em” and “eggs aisle” she uses funky, colorful text that creates a playful vibe. For “eggs aisle” specifically, she’s overlaid that same colorful type on top of gifs of herself making eggs which function as a quirky, eye-catching calls-to-action that entice visitors to watch or listen to the song.
The dedicated page for “pine & ginger” is the most similar to a classic diary or blog entry that you’ll find on Amindi’s website. On the page she shares a short essay about the history of the song while exploring her current feelings about it two years after it launched her to stardom. The post is a touching personal perspective from an artist who is very aware of her creative direction and grateful for the path that led her there.
Amindi knows the power of her personal website, which is why she puts it to good use by making it a key part of her self promotion. The About section of her Spotify page links directly to Amindi.xyz, making it the main source for listeners who want to learn more about her. She also promotes the memorably-branded URL as the sole content of her Instagram bio, as well.
When it came time to choose a domain extension, it’s not surprising someone as creative as Amindi was drawn to choosing a domain name that matches her mindset. As she simply put it, “I chose the .xyz domain because it was the coolest and most unique out of the options.” Amindi is an exciting talent to watch thanks to her creative vision and songwriting skills. Her personal website Amindi.xyz is a great example of the creativity and unique artistic styles of the members of the .xyz community.
When you start your own business and develop a company mission, a good strategy is to think about how you will set your business apart from the rest of the industry. One of the best ways you can do this is through your company’s approach to the work you do. This week’s #WebsiteWednesday serves as great inspiration for this idea, being a company that has made “radical creativity” the cornerstone of their work: Comuzi.xyz.
Comuzi.xyz is a design studio based in London. The company is the brainchild of design-focused entrepreneurs Richard Fagbolagun, Alexander Fefegha, and Akil Benjamin. The core of Comuzi.xyz’s entire approach centers on what they have termed “radical creativity as a service.” Comuzi.xyz explains on their site’s company info page that their radical creativity approach is a “mix of play, rigor, experimentation, and tech-forward thinking.”
Comuzi.xyz’s “radical creativity as a service” model finds and turns real human problems into creative opportunities and solutions. On the website, Comuzi.xyz says they do this by developing radical working prototypes and radical proof-of-concepts with clear insights and steps to move forward. This kind of out-of-the-box thinking is how Comuzi.xyz takes a different angle and approach to their projects. It’s also how the group aims to set itself apart from its competitors. They say this creative process enables them to work on everything from design research and advanced prototyping to immersive future scenarios.
Their progressive approach seems to have caught the attention of many elite brands who have asked Comuzi.xyz to take on projects for them. This includes Nike, Uber, ASOS, the UK’s National Health Service, Ernst & Young, BBC R&D, Samsung, and Mozilla Foundation. Their portfolio of work, which you can scroll through on the Comuzi.xyz homepage, shows what their process looks like in action.
For Ernst & Young and Feminist Internet, they developed an AI-powered chatbot that teaches people about AI bias and its effects. For Mozilla Foundation’s MozFest 2019, they built an “invisible mask” prototype into a baseball cap which prevents facial recognition software from identifying the wearer. For BBC R&D, they utilized an 8-day sprint project planning approach to create five prototypes made to simplify news articles. The goal of this sprint was “to better engage Generation Z individuals and young-middle aged women to participate and understand the news more effectively”. Comuzi.xyz’s process and approach on the project drew praise from BBC R&D’s lead producer and won the company the Best Digital Innovation Award at the 2019 BBCNews awards.
The impressive scope of Comuzi.xyz’s portfolio is a credit to the versatility of their approach. It’s also helped them grab a foothold in their industry and build their business. Comuzi.xyz puts their “radical creativity” process into action by using it as a guiding principle in each step of product development. Their commitment to this mission is evident in the final product results. It’s proven to be a wise choice by the praise they’ve received from their clients.
In many industries, your company mission not only guides your business but is also a key area where you can choose to set yourself apart from the pack. Staying true to that vision and living it through your work is the path forward to ultimate success, as Comuzi.xyz shows. Comuzi.xyz is a great embodiment of both radical creativity and tireless perseverance. Both qualities are hallmarks of the .xyz community, of which Comuzi.xyz is a shining example.