Blossom.Baby – GoDaddy customer – (United States)
Businesses and brands use .xyz and XYZ Registry domains like .Beauty, .Flowers, .Baby and more to showcase their services and offerings online. Award-winning beauty-tech brand Celf.Beauty transforms Oral-B toothbrushes into at-home skincare tools. Floral design and flower farm Friends.Flowers serves weddings and local deliveries in Iowa. Audio engineering company Austrian.Audio develops microphones and sound tools for musicians and producers. Today, we’ll introduce you to a baby and maternity retail business offering clothing, gear, and parenting essentials: Blossom.Baby.
Blossom.Baby is the online home of Blossom Baby and Maternity, a retail store located in Jordan, Minnesota. According to the website, the business offers products for pregnancy, babies, and toddlers, including clothing, toys, gear, and maternity care items. The company states that its product selection includes wooden toys, organic clothing, and natural maternity products. The website also notes that many of the items it carries are selected with an emphasis on products that are purposeful, eco-friendly, and free from harmful chemicals.
Image via Blossom.Baby
The website lists a range of products across baby clothing, gear, and accessories. One example from the stroller accessories category is the Baby Jogger City Select 2 Second Seat Kit in Radiant Slate. The product listing describes the item as a sibling seat accessory designed for the Baby Jogger City Select 2 stroller system. Another example from the toys category is the Jellycat Wonda Wombat, listed under plush toys. The product description states that Wonda Wombat features soft two-tone fur, a chocolate drop suedette nose, long limbs with suedette claws, and a small bobtail. The description adds that the plush wombat “may be nocturnal, but she is always ready for a cuddle.” From the baby clothing collection, Blossom.Baby lists the Angel Dear Flower Ducklings Bamboo Viscose Smocked Peter Pan Snap Footie. According to the product page, the garment is available in sizes ranging from newborn to 6–9 months.
Blossom.Baby notes that Blossom Baby and Maternity opened in December 2019 and was founded by two parents, Amber Lewis and Ryan Lewis, who were frustrated with the lack of local options for pregnancy and toddler essentials. Amber Lewis is listed on LinkedIn as the Chief Operating Officer of Blossom Baby and Maternity, where she oversees operations, vendor relationships, inventory planning, and marketing and advertising goals. Her LinkedIn profile also lists her as Chief Creative Officer at Number 9 Creative, a business focused on branding, design, and marketing services. Ryan Lewis is listed on LinkedIn as Marketing Leader and Website Strategist for Blossom Baby and Maternity. His profile states that he manages website marketing and analytics, including SEO strategy, A/B testing, and CRM systems. The profile also reports that he previously worked as a Marketing Leader at Aetek Solutions and as a digital marketing specialist at Number 9 Creative.
Blossom.Baby is the primary website address for Blossom Baby and Maternity. The .Baby domain corresponds with the focus of the business on products and resources for babies and young families. .Baby is designed for parents, baby product companies, and organizations serving families. Using Blossom.Baby connects the store name directly to its offerings related to pregnancy, babies, and toddlers, while keeping the web address short and aligned with the business’s brand name. You can learn more by following the business on Facebook, Instagram, and TikTok, and visiting Blossom.Baby.
nilGPT.xyz – Amazon customer – (Switzerland)
Organizations use .xyz domains to support AI-focused platforms. Crypto payment platform AEON.xyz develops payment infrastructure for AI-driven transactions. AI leadership hiring firm Rockrose.xyz works across technology and digital assets. Agentic AI protocol Axone.xyz focuses on workflow coordination and governance. In this week’s #AIMonday, we’ll introduce you to an AI chatbot platform built on Nillion’s infrastructure: nilGPT.xyz.
nilGPT.xyz is the online home of nilGPT, a chatbot platform developed by privacy infrastructure project Nillion. As shared on the project’s blog, nilGPT was created to provide an AI interface designed for situations involving sensitive information. The team describes the tool as an attempt to introduce “true incognito mode for ChatGPT,” where user prompts and responses are intended to remain private. The application is available as a chatbot interface and, according to Nillion, an iOS version has also been released so users can access the service on mobile devices.
The platform operates using several infrastructure components built within the Nillion network. According to nilGPT.xyz, AI inference runs through nilAI, which processes prompts inside a Trusted Execution Environment (TEE). This hardware-protected environment is designed so that inputs and outputs are not visible to the host system or operators, as shared on the website. Chat history is stored through nilDB, a decentralized storage system that uses Multi-Party Computation (MPC). Conversations are encrypted locally and then split into secret shares stored across multiple nodes operated by different entities. Each node stores only a partial share of the data. As highlighted on the website FAQ, the shares cannot reconstruct the conversation unless they are combined and decrypted with the user’s passphrase. The platform currently uses the gpt-oss-20b and gemma-3-27b-it models for inference, and the project states that user data is not used to train these models.
nilGPT is developed by Nillion, which was co-founded by Andrew Yeoh and Miguel de Vega. According to their LinkedIn profiles, Andrew has served as Co-Founder since 2021 and describes Nillion as infrastructure designed to enable private computation using cryptographic technologies. Miguel de Vega, Ph.D., serves as Co-Founder and Chief Scientific Officer. His background includes work in cryptographic systems such as zero-knowledge proofs (ZKP) and secure multi-party computation (SMPC). Prior to Nillion, Miguel served as Chief Technology Officer at identity technology company Sedicii, which developed privacy-preserving identity and authentication technologies.
nilGPT.xyz uses a .xyz domain for its public product interface, giving the chatbot a distinct home on the web while remaining connected to the broader Nillion ecosystem. Emerging technology projects often launch new tools or experimental products on dedicated domains that reflect the technology’s forward-looking nature. In this case, nilGPT.xyz serves as the entry point for users exploring Nillion’s approach to private AI. You can learn more by following the project on X/Twitter and Github, and visiting nilGPT.xyz.
2to3.xyz – InterNetX customer – (Germany)
Teams across the blockchain ecosystem use .xyz to build infrastructure that supports the movement, coordination, and representation of digital assets. Blockchain payments firm Obita.xyz develops infrastructure for global fiat and stablecoin transactions. Blockchain firm Borderless.xyz develops financial infrastructure for cross-border payments. Liquidity hub Blackhole.xyz develops tools designed to support liquidity coordination and community participation. In this week’s #BlockchainThursday, we’ll introduce you to an initiative from registrar InterNetX exploring how traditional DNS domains can be represented and transacted onchain: 2to3.xyz.
2to3.xyz is an initiative from InterNetX, a domain industry company that operates as part of the IONOS Group and manages a portfolio of more than 22 million domains. The initiative focuses on how traditional DNS domains can be represented on blockchain networks while remaining DNS-compliant. According to 2to3.xyz, the project explores domain tokenization and what it describes as “DomainDeFi,” a framework designed to connect domains with blockchain-based financial infrastructure. 2to3.xyz functions as a resource page explaining how domains can gain an additional onchain representation layer without altering their existing DNS status.
According to 2to3.xyz, domain tokenization introduces a representation layer that mirrors a traditional DNS domain as a token on a blockchain.
The initiative states that this structure supports use cases such as:
The website explains that domains function within the registry and registrar DNS framework. Tokenization adds a blockchain-based representation layer, it does not replace DNS infrastructure.
We spoke with Elias Rendon Benger of InterNetX about the project and the decision to launch the initiative on a .xyz domain.
“Before we talk about numbers, it’s worth noticing a cultural reality: .xyz has become a recognizable signal for ‘building what’s next.’ Gen.xyz‘s own community content regularly highlights how crypto and frontier-tech teams use .xyz to position themselves as innovative and forward-looking.”
He also referenced industry data:
“That community signal is increasingly backed by market data. InterNetX & Sedo’s Global Domain Report 2026 noted that new gTLDs were a major driver of growth in 2025. The report showed new gTLDs growing 29.9% YoY and highlighted .xyz as the most registered new gTLD.”
Simone Catania, Global Content & Communications Manager at InterNetX, connected that trend to the positioning of 2to3.xyz:
“For a project like 2to3.xyz, that context matters because .xyz has effectively become a home base for Web3: a huge share of Web3 brand-building, experimentation, and community-first products already live in the .xyz space. When teams launch new models for identity, onchain assets, and decentralized coordination, they often choose .xyz as their default ‘digital ground’—a namespace that signals future-facing intent without the baggage of legacy expectations.”
He also noted alignment with the extension’s broader positioning:
“That aligns with the extension’s original positioning too: an open, globally usable namespace connecting Generations X, Y, and Z—short, flexible, and not tied to any single category or language. That ‘open canvas’ is a natural fit for an initiative that’s literally about bridging eras.”
Domains are established digital assets within the DNS system. 2to3.xyz presents one model for how those assets can be mirrored on blockchain networks. The initiative outlines how a tokenized representation can coexist with existing infrastructure. It describes this structure as a way to connect domains with blockchain-based financial systems. You can learn more about the initiative by following InterNetX on X/Twitter, Instagram, and LinkedIn, and by visiting 2to3.xyz.
SoundSanctuary.xyz – Squarespace customer – (United States)
Creative professionals and event platforms use .xyz domains to build their online hubs and showcase their work. Indie musician, producer, and Coachella performer MELVV uses MELVV.xyz to showcase his music, performances, independent label, and more. Creative agency AdHoc.xyz showcases its work in live events, brand activations, and cultural programming with Eventbrite, A2IM, and Stereogum. Electronic artist Tōsh showcases musical diversity and exploration at StudioCollective.xyz. In this week’s #WebsiteWednesday, we’ll introduce you to an event platform that creates sound-healing and movement experiences: SoundSanctuary.xyz.
SoundSanctuary.xyz is the online home of Sound Sanctuary, an event and experience platform focused on sound healing, movement, and community gatherings. According to the website, Sound Sanctuary hosts sound baths, ecstatic dances, and DJ pop-ups throughout the Pacific Northwest. The organization describes its work as creating environments where people can connect, recharge, and engage with music and movement in a shared setting.
The website outlines several offerings across different formats. Sound baths are described as immersive sessions that use instruments such as crystal singing bowls, gongs, and tuning forks to support relaxation and mental clarity. Ecstatic dance events are presented as substance-free, freeform movement experiences with structured guidelines that emphasize respect, consent, and non-verbal interaction. In addition to these experiences, SoundSanctuary.xyz also shares event production services. These include equipment rentals, stage and event design, artist transportation, and production support for private and corporate events, concerts, and festivals. The website also lists past collaborations with event and entertainment organizations such as Live Nation, AEG, and Red Bull.
Taylor Hadden is the founder of Sound Sanctuary. According to SoundSanctuary.xyz, she is a DJ, sound healer, and ecstatic dance facilitator based in Tacoma, Washington. As shared on the website, “It wasn’t until I discovered ecstatic dance in 2014 when I started to realize how big a part of my life they would be.” She also notes, “In 2020 I started hosting my own ecstatic dances and everything else really grew from there.” Information from her personal website adds that her DJ sets incorporate a range of genres, including deep dubstep, house, trap, and world music, and are designed to guide listeners through a full-spectrum sound experience. Her performances include appearances at events such as Beyond Wonderland, Bass Canyon, and ABGT Weekender.1
SoundSanctuary.xyz includes a dedicated Contact page that provides a clear way for individuals, groups, and organizations to inquire about bookings or collaborations. The page supports outreach for services such as private sound baths, events, and production support. The website also lists a branded email address ([email protected]), which offers an additional direct communication channel. Including both a structured Contact page and a branded email address can help organize inbound requests and maintain consistent communication with potential clients and collaborators. You can learn more by following Sound Sanctuary on Instagram @soundsanctuary.xyz and Facebook @soundsanctuary.xyz, and by visiting SoundSanctuary.xyz.
1. https://www.taylorhadden.com/
Andy.xyz – GoDaddy customer – (United Kingdom)
Professionals across industries use .xyz domains to connect their names with their work online. Bloomberg Senior Research Engineer Albert Jimenez uses AlbertJimenez.xyz to showcase AI projects and research. AI and robotics researcher Tao Pang uses PangTao.xyz to highlight work in contact-rich manipulation and planning. Researcher Lennart Heim uses Heim.xyz to explore the complexities of AI governance. In this week’s #AIMonday, we’ll introduce you to a software engineer and open source contributor who shares technical writing, speaking engagements, and perspectives on AI using a “FirstName.xyz” domain: Andy.xyz.
Andy.xyz is the personal website of Andrew Williams, a software engineer, open source contributor, and entrepreneur based near Edinburgh, Scotland. According to Andy.xyz, Andrew graduated in Computer Science from the University of Edinburgh in 2003 and has worked as a consultant on Java, iOS, and Go projects. He has held leadership roles including company founder, technical director, CTO, and operations officer. His experience includes positions at software supply chain company Sonatype, product development consultancy Heads Up Development, digital product studio Kotikan, and training management platform Administrate. His LinkedIn profile lists him as founder of software development consultancy FyneLabs and CEO of AI application company Apptrix Ltd. It also lists him as Chair of the ScotlandIS board, a trade body representing Scotland’s digital technologies industry.
Andrew’s website outlines both his professional history and current technical work. The About page states that he founded FyneLabs to support an open source graphical application framework and the organizations building with it. It also notes his involvement in open-source initiatives such as the EFL toolkit, the Fyne graphical toolkit, the FyneDesk window manager, and an IDE designed to support that ecosystem. Andy.xyz includes a blog on the homepage where he shares updates and invites readers to suggest topics. One recent post, titled What is AI (and what is it not)?, outlines his perspective on generative AI and large language models. In the article, he traces AI research back more than 60 years and cites his own computer science studies, noting that earlier coursework included expert systems, recursive problem-solving, and early chatbot concepts. He argues that current large language models operate through pattern recognition rather than understanding, describing them as “a very fast, and comprehensive, search engine.” He also discusses issues such as AI hallucinations, the circulation of AI-generated content online, and the limits of scaling toward artificial general intelligence. In addition to software and business, he writes that he enjoys music and has sung with groups including the Edinburgh Festival Chorus and the National Youth Choir of Scotland. This combination of technical commentary and personal detail provides context about his professional work and broader interests.
The Speaking page lists recent presentations and interviews. In 2026, he appeared on the Go podcast to discuss “AI and Visual app creation with Go and Fyne” in connection with his work at Apptrix.1 Other recent engagements include a fireside chat for engineering managers at Skyscanner and a session at the FOSDEM Go devroom. The website also features a Quotes page that compiles testimonials from colleagues and collaborators. One testimonial from Simon of the Fyne community states, “While Andy always shares the praise, he is our GUI lord and saviour and deserves the recognition.” Julie Grieve of Criton writes, “Andrew was able to evaluate our technical roadmap and articulate the challenges ahead. He helped us to make the difficult changes necessary to fix our development processes and shape the team up for success.” Sharing testimonials on a personal portfolio can document how others describe specific contributions. It adds third party perspective to a professional summary and gives readers examples of past collaboration.
Using a FirstName.xyz domain like Andy.xyz provides a clear and direct way to present professional work under a personal name. In Andrew’s case, the domain reflects the name he commonly uses in public speaking and professional contexts. .XYZ offers broad availability, which makes it a practical option for individuals building a personal website around their own name. As of March 2, 2026, a Google search for “andy williams AI” places Andy.xyz at the top of the results, and searches for his name connect directly to his writing, speaking engagements, and AI-related discussions. You can learn more by following Andy on X/Twitter @andydotxyz, Github @andydotxyz, and LinkedIn, and by visiting Andy.xyz.
1. https://gopodcast.dev/episodes/047-fyne-toolkit-with-andy-williams
