Duties.xyz – Domainnameshop customer – (Norway)
Accomplished creative businesses establish their online homes on .xyz domains. Creative agency ArtsandLetters.xyz works with a client roster of global brands like Google and ESPN. Typeface design studio showcases unique fonts and other typographic curiosities on NaN.xyz. Emmy Award-winning production company Smuggler.xyz creates media for brands like Apple and artists like Beyoncé. In this week’s #WebsiteWednesday, we’ll introduce you to the online hub of a design studio and venture partner building distinctive brand identities: Duties.xyz.
Duties.xyz is the online home of Duties, a design studio and venture partner based in Norway, focused on combining strategy and conceptual thinking to build distinctive brand identities. They help businesses shape how they are perceived by their audience by creating a brand’s entire ecosystem. The studio offers a range of services designed to elevate a brand’s presence. These include defining brand strategy, designing visual identities, and deploying brands across various platforms. Their holistic approach is aimed at ensuring that a brand’s vision aligns with both internal goals and customer expectations, resulting in a cohesive and impactful identity.
Explore the Projects page to see their hands-on approach to building distinct brand identities. Their work with People Made Machines is a prime example. In this project, Duties created a full brand identity for People Made Machines, a company that combines human expertise with advanced technology to drive innovation. Duties focused on crafting a brand identity that reflects this intersection between people and technology, balancing modern aesthetics with a human-centered approach. Their design elements emphasized simplicity and clarity, ensuring that the brand’s message resonates with its audience and communicates the company’s forward-thinking vision. This project highlights Duties’ ability to translate complex concepts into cohesive visual identities that enhance a brand’s appeal and clarity.
In addition to their design studio services, Duties also operates as a venture partner, working closely with businesses to explore new opportunities by offering strategic insight and design support. Their partnership model focuses on reducing execution risk by investing in the brand and digital presence of each venture, allowing founders to remain focused on product development and business growth without the need to hire in-house designers or external vendors. Duties provides startups with access to two decades of design experience, eliminating the need for additional funding or large agency retainers. They offer flexible engagement that scales alongside a business’s growth and investment rounds, aimed at ensuring that deliverables stay on track. With a commitment to long-term value, Duties takes on shared risks and rewards, geared towards helping ventures launch with impact while maintaining strong brand traction.
Duties offers a resource through their Insights page, where they share articles and knowledge to support businesses in navigating the evolving world of design and branding. One such feature is an exploration of the Fictional Brands Archive, a collection of made-up brands from films, TV shows, and video games. The archive includes Hooli, the fictional tech giant from the show Silicon Valley (which was hosted on Hooli.xyz!). This archive showcases how graphic design plays a pivotal role in storytelling, with logos and identities that evoke nostalgia or push futuristic boundaries. It not only highlights design trends over time but also serves as a source of inspiration, reminding designers of the power of branding in creating immersive, believable worlds. Through this content, Duties emphasizes the impact of graphic design in both real and fictional spaces, encouraging creative thinking beyond the constraints of reality.
Duties’ use of the .xyz domain extension is an excellent choice for its global appeal and neutrality. .XYZ is not tied to any specific meaning or industry, making it a versatile option for businesses looking to establish an online presence. This flexibility allows Duties to maintain a modern and accessible website that appeals to a broad audience. You can learn more by following the studio on LinkedIn and Instagram @duties.xyz, and by visiting Duties.xyz.
XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
