Font creators, typeface designers, and branding specialists are using .xyz domains to showcase their work. Microsoft Creative Director Alexis Copeland uses NoodleFactory.xyz to highlight her design projects. Branding and web design business PerfectEvolution.xyz promotes a unique specialty in craft beer marketing. Germany-based type design practice NaN.xyz shares unique fonts for a global audience. In this week’s #WebsiteWednesday, we’ll introduce you to the Los Angeles-based type foundry and design practice of Benjamin Woodlock: AbstractOffice.xyz.
AbstractOffice.xyz is the online home of Abstract Office, an independent foundry from designer and educator Benjamin Woodlock. The foundry produces digital typefaces for use across media, and collaborates on designs ranging from custom typefaces and branding, to motion and editorial projects. Benjamin is a Creative Director at Elastic, a design studio in Santa Monica, specializing in typography and branding. He also teaches at the California Institute of the Arts. Benjamin leads the design and development of media projects at Elastic. This includes crafting logos and custom typefaces for Amazon Prime’s “The Lord of the Rings: The Rings of Power,” and the art direction for the title and graphics featured in Warner Brothers’ “Joker” trailer.
AbstractOffice.xyz offers 4 typefaces for sale – Safety Gothic, Reynaldo, Anomique, and McBean. Each of these typefaces features various styles, or thicknesses, ranging from light to black. Benjamin makes trial fonts available, which are versions of his typefaces with limited character sets of A-Z, a-z, and 0-9. Visitors can download trial fonts for testing purposes by selecting the “TRY” call-to-action (CTA) button, and must agree to license the full version of the font for any commercial use. To buy the full set, visitors can select the “BUY” CTA and then add the full bundle or a specific font size to their cart.
Benjamin incorporates a Questions page on AbstractOffice.xyz, which offers several practical benefits. It provides quick answers to common questions, improving user experience and reducing support inquiries. He addresses various topics that visitors may have questions about, such as font licensing and font file delivery. For licensing inquiries, Benjamin explains that a single license covers multiple uses across print, web, app, and broadcast graphics, offering flexibility with three available license sizes. Regarding font file delivery, he explains that fonts are sent via email as a downloadable .zip file, which remains accessible for 24 hours upon receipt. If there are download issues, users can contact him for a new download link.
AbstractOffice.xyz encourages inquiries from visitors. You can reach out by visiting the Contact page and filling out the contact form. Located in the footer of each web page, you can also find the type foundry’s branded email address [email protected]. When you have an email address directly associated with your domain name, visitors can use that email address to find your website and have confidence that they’re reaching out to the appropriate contact. Sharing your branded email address and including contact pages on your website can help improve the user experience by making it simple to get in touch with you.
We spoke with Benjamin about his decision to build Abstract Office’s website on .xyz. As he explained, “We felt .xyz was the perfect suffix for Abstract Office’s domain, as a memorable address that describes the scope of our foundry business.” We are proud to have Benjamin among the thriving .xyz community of designers, creators, and makers. To learn more about Benjamin and his design practice, you can follow along on Instagram @abstractoffice.xyz and visit AbstractOffice.xyz.
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