Many innovative blockchain-focused businesses are establishing their online homes on .xyz domains. NFT studio and Web3 platform Mojito.xyz designs and operates Ethereum-compatible NFT marketplaces, games, and communities. Venture capital firm Paradigm.xyz invests in crypto and Web3 projects. Recently rebranded Block.xyz develops popular financial services including leading credit card reader Square. This week’s #WebsiteWednesday features FOX Entertainment’s new NFT studio aimed to empower creators and brands as they make their way into the Web3 landscape: BCL.xyz.
BCL.xyz is the online home of FOX Entertainment’s new NFT-focused Web3 studio Blockchain Creative Labs. FOX Entertainment and their animation studio Bento Box Entertainment created the Los Angeles-based studio to provide content creators, Intellectual Property owners, and advertising partners with tools and solutions to build, launch, manage, and market NFT-related content and experiences. In June 2021, FOX and Bento Box formed a $100 million creator fund that will be managed by Blockchain Creative Labs to identify growth opportunities in the NFT space. Later that summer, in August 2021, FOX also invested in blockchain content monetization platform Eluvio. As part of the investment, which was valued at $100 million, Eluvio provides the underlying technology powering BCL.xyz’s innovative projects.
‼️ We’re honored to partner with global superstar Dolly Parton to launch Dollyverse! @SXSW just announced she was awarded the #SXSW Grulke Prize for Career Act, an honor for an established artist who appeared at SXSW to launch an important new project.https://t.co/tNvlvNFkF5
— Blockchain Creative Labs (@wearebcl) March 25, 2022
The studio has already developed unique, NFT-focused projects. In March 2022, BCL.xyz partnered with singer-songwriter, actress, and businesswoman Dolly Parton to launch “Dollyverse,” an audience-focused Web3 experience that debuted at Austin-based film and music festival South by Southwest (SXSW). “Dollyverse” includes a collection of official and certified Dolly NFT collectibles for purchase during and after SXSW.
Fans at Dolly Parton’s SXSW performance had access to claim a free POAP NFT badge. POAP is an easy proof-of-attendance protocol developed by fellow .xyz community member POAP.xyz. Attendees simply scanned Dolly’s QR code during the event, and were rewarded with a free NFT linking either to a commemorative poster or a copy of the new album. Eluvio live-streamed her performance on “Dollyverse,” and fans that streamed the event also received POAPs authenticating their participation. Attendees created a crypto wallet and connected it to the SXSW x BCL Marketplace at SXSW.BCL.xyz.
The response to “Dollyverse” at SXSW was immense. On Friday, March 25, 2022, the festival awarded Dolly Parton with the Grulke Prize for Career Act, an honor for an established artist who appeared at SXSW to launch an important new project.
In May 2021, Fox shared that BCL.xyz will launch a dedicated digital marketplace powered by Eluvio for the upcoming animated comedy titled “Krapopolis,” which will be the first animated series to be curated entirely on the blockchain. Created by Dan Harmon, who also created the comedy series “Community” and “Rick and Morty,” the new series is set in mythical ancient Greece and centers on a flawed family of humans, gods, and monsters. Viewers will have opportunities to access NFTs of one-of-a-kind characters and background art, and tokens that provide exclusive social experiences to engage and reward superfans.
Bento Box Entertainment Co-Founder and CEO Scott Greenberg also serves as CEO of BCL.xyz. Scott is also responsible for overseeing the newly formed content fund. Many Web3-focused businesses like BCL.xyz are making their homes on .xyz domains.
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