In this XYZ Quarterly we’ll cover seven examples of how to choose your domain name and develop a foundation for a strong online presence. We’ll also provide a recap of XYZ’s Q1 2022 activity.

Seven tips for choosing a domain name for a standout online presence

A standout online presence is complemented by a strong domain name. A domain name is an address that you can give out so that people can go directly to your website online. In today’s heavily populated digital world, a standout online presence is extremely important to help differentiate yourself. A carefully crafted website with a strategic domain and a focus on the details can help you to reach audiences all over the world.

An effective website fulfills its intended function of engaging the visitor and retaining their attention. It provides them exactly what they are looking for and more, to engage their visitor and provide them value. There are important fundamentals in the development of a successful and effective website that contribute to how it is perceived. Sometimes new website owners don’t know where to begin, so we’re offering helpful guidance to stay on course for a website that grabs attention, and keeps it.

That’s the reason this year’s XYZ Quarterly theme is Back to Basics with .XYZ. Each quarter we’ll put the “FUN” in fundamentals and provide you with tips to help you break down the essentials of a powerful online presence. We’ll closely examine the techniques that can help you build a strong foundation for your knockout website. 

To begin, this quarter we’ll be taking you back to basics by helping you select a memorable domain, a branded email address, and strategic social media handles. We’ll offer you seven helpful tips that you can use to establish a powerful domain from the ground up, as well as seven .xyz websites that serve as prime examples of these tips.

Read on for Part 1: “Seven tips for choosing a domain name for a standout online presence”

Or jump down to Part 2: XYZ’s Q1 2022 Recap.”

Tip 1. Secure a branded domain name

Tip 1. Secure a branded domain name

If you’re starting a new business and planning to establish an online presence, you may wish to give strategic thought to your business name as well as your domain name. Essential factors to consider are whether the name is unique, memorable, easy to pronounce, easy to understand, and if it communicates your brand’s identity. Choosing matching names for your business and domain can help you keep your brand and your website aligned. Matching names can be easier to promote and can help your website stand out. is an original example of how a unique matching brand name and domain name can help align your website and your brand. Blockchain-focused gaming studio Sipher developed their namesake game built on the Ethereum blockchain. Because the gaming studio shares a name with their debut game as well as their domain name, every tweet or promotion of any of those assets provides equal promotion for the rest. 

The game encourages players and investors to acquire NFTs as they navigate their way through Sipheria, a vast online universe where players can go on missions, join factions, compete in races, make new friends, earn money, and more.’s characters are called Siphers, and they are user-designed, limited edition sets of NFT game characters owned by the player who acquires and customizes them. If you search for “” you can see that one of the highly coveted “People Always Ask” Google results show a common question “What is sipher XYZ” – which shows that the strategic use of matching domain name to brand helped people find what they were looking for.

Gamers and NFT collectors found interest in very quickly. Before completing their seed round, released their first NFT collection, known as Sipher Inu, which consisted of 10,000 playable characters for the game. This collection sold out in less than fifteen minutes at an average cost of 0.4 ETH per NFT. Hopeful players of the game and other NFT enthusiasts who could not purchase a Sipher Inu raced to NFT marketplace OpenSea to try to buy them in the aftermarket. 

The decision to acquire a domain name that matches their brand name and debut product was effective. As of April 2022, is the first website listed in Google search results for just the term “sipher.“

Building your brand by securing a matching domain name and business or brand name can make it easier to attract attention to your website. 

Tip 2. Choose an easy to pronounce and spell domain name

Tip 2. Choose an easy to pronounce and spell domain name
It is beneficial if your domain name is easy to spell, easy to pronounce, and easy to remember. Make sure it passes the radio test; if someone heard it aloud on the radio or a podcast or in conversation, is it memorable and easy to spell so they can look it up later? Additionally, if someone reads about your website, it is a bonus if they can talk about it without worrying if they’re pronouncing it correctly. If you opt for a domain name that might have alternative spellings, you can register multiple versions of the domain name, and forward them to your main domain. is an example of how an easy to pronounce and spell domain name can make it effortless to remember, share, and discuss. This new crypto music publishing platform aims to disrupt the music industry by helping recording artists gain more of their music’s value. accomplishes this by harnessing the power of blockchain technology to turn songs into collectible NFTs. The innovative platform was developed by former Pandora Product Manager David Greenstein, Web3 programmer and DJ Matt Masurka, and former Apple Software engineer Vignesh Hirudayakanth. Having worked for major tech companies, they would understand the need for accessible technology, and a domain name that passes the radio test is easier to access for audience members using voice-assistive technology.’s first tool, Listening Party, was released in early December 2021 to great praise from the platform’s inaugural artists. After launch, featured a Listening Party for each of seven songs from independent artists on the platform. Each song sold out in less than a minute and generated revenue for the artists equivalent to 21 million streams on leading platforms. With a platform based on listening, it makes sense that would choose a domain that is easy to understand and verbally repeat.

The subject of NFT music startups, including, and the disruption of the streaming industry has been reported on by entertainment news platform Morning Brew.1 When has an opportunity to be discussed on a platform like Morning Brew’s Business Casual podcast, it is easy for the hosts to pronounce their website and effective for the audience to type it into their browsers.

Selecting a domain name that is easy to spell, pronounce, remember, and repeat can make it much easier to spread awareness of your website.

Tip 3. Use keywords as your domain name
In many industries, much of a company’s business will come from online leads. Paired with  relevant content, employing specific keywords in your domain can help you rank higher in searches for that product or service, and can attract potential visitors. You can consider using keywords in your domain name if it sounds natural and if you determine that people are actually searching for those keywords and if they will help make your domain name memorable. is an example of how employing specific keywords in your domain can help you rank higher in searches and attract potential visitors. “Fingerspelling” is a form of sign language in which individual letters are formed by the fingers to spell out words. is a creative and engaging resource created by non-profit organization American Society for Deaf Children (ASDC) to help families of deaf and hard of hearing children learn American Sign Language (ASL). They are employing the use of a keyword in their domain name that is commonly used to research sign language online. As of April 2022, SEMRush reports that website advertisers are paying an average of $2.13 per click to be visible for the keyword “fingerspelling.” organically is getting 1,900 monthly visits organically purely from the keyword “fingerspelling,” which is worth $4,047 per month that they don’t need to pay for to get traffic.

ASDC worked with creative studio Hello Monday to build the innovative and educational website that teaches fingerspelling, and it is gaining increased attention. Organizations praise the website for its design and innovation. England’s FWA, whose mission is to “showcase cutting edge creativity, regardless of the medium or technology used” named their “FWA of the month” in May 2021. That same month, global web design organization Awwwards named their site of the day. Since keyword domains are common terms, they usually pass the radio test, which is also necessary for accessibility.

By creating their domain with a keyword tied to the intent of their website, ranks on the first page of a Google search for the keywords “fingerspelling,” “fingerspell,” “finger spelling,” “asl finger spelling,” “finger spelling practice,” and more. As of April 2022, is the first website listed in Google search results for “fingerspelling,“ outranking many other popular websites for this term.

Establishing your niche by using a domain name that includes related and commonly used keywords can help you rank higher in searches, instill confidence, and increase visibility of your website. 

Tip 4. Pick a short, one-word domain name

Tip 4. Pick a short, one-word domain name
Short domain names are easier to remember and faster to type, especially on a mobile device. In a study done on the top 1 million websites as ranked by Alexa, leading entrepreneur resource platform Gaebler found that sites became less popular as their character length increased, and the top 10,000 domains in the list had 8 characters or less.2 This means that a short and easy-to-remember one-word domain name can leave a lasting impression. You can make good use of tools such as our CNOX Search or Premium Search to help find your ideal domain name. is a perfect example of how the selection of a short and easy-to-remember one word domain name can leave a lasting impression and create a strong foundation for prosperity. The visually captivating online home of newly named financial services-focused Block, Inc. (formerly Square, Inc.) was introduced with the announcement of their exciting rebrand. The company, which has a net worth of $89.72 billion3, officially rebranded on December 10, 2021 to acknowledge their growth beyond their Square product, and to signal their intention to continue expanding their roster of products and services, including, aimed at making Bitcoin the planet’s preferred currency.

“Block” is a five letter memorable word that is closely associated with the word “square.” Block launched a press campaign to inform the world of their new change, and this news was reported in video and audio broadcast by major networks like CNBC and ABC News. Short domains can appear more exclusive, and historically have been incredibly expensive to obtain. Paired with a major company, is immediately trusted by an audience. 

After their announcement, Square released a thread of Tweets sharing the news about the parent company’s name change, and included their inspiration behind the name Block: “Block references the neighborhood blocks where we find our sellers, a blockchain, block parties full of music, obstacles to overcome, a section of code, building blocks, and of course, tungsten cubes.”  It is easy to get to their website, because the short nature of their domain makes it easy to type without accidentally introducing typos or misspellings.

Making your domain easy to recall with a solid, one-word domain name can increase your website’s popularity. 

Tip 5. Use your name in your domain name

Tip 5. Use your name in your domain name

Registering affords the opportunity to create a website for any topic you want associated with your own name. A personalized domain name is great for your own personal marketing. You can brand yourself as a creator, showcasing your works of art or writing on your website. You can connect your name to an online resume or portfolio website. You can market your accomplishments and projects. People may be able to find your accomplishments more easily if they are searching for your name. Consider registering while available, even if you don’t decide to use it immediately. It is an asset that may not always be available that you might wish to take advantage of later. is an example of how a unique domain name is making Serwah Attafuah’s website ideal for marketing and branding herself as a creator. The domain is branded with Australia-based digital artist Serwah Attafuah’s unique, short, and memorable first name. She uses as her online portfolio to showcase her work as an oil painter and self taught digital artist. Her surreal cyber dreamscapes and other beautiful visuals are captivating the digital art world.  

In March 2021, Serwah was commissioned by Nike and JD Sports Australia to create assets for the Air Max Day 2021, but she also first found herself at the center of the global NFT conversation due to a few high profile sales of her work. One of her pieces of work sold for 10 ETH (approximately $27k at the time). This led to her being selected to be part of Sotheby’s curated NFT collection. One month later, in time for Pride Month, she collaborated on an animated audio NFT with Charli XCX.4 Proceeds from the collection were donated to benefit Gay & Lesbian Alliance Against Defamation (GLAAD). As of March 2022, is the first website listed (after her social media platforms) in Google search results for “Serwah“ and “Serwah Attafuah.”

Another example of a strong website is Marques is a former National Football League (NFL) player and Super Bowl Champion who pivoted to a career in business development. He uses as the official website to book him for management training, performance coaching, and corporate development consulting. When running a Google search on his name, appears on the first page of results along with other major sites including Wikipedia and the official website of the NFL, helping to enhance trust and visibility in his new personal brand in business development.

Using your name in your domain will make it easier to be found online, and can help to market your personal goals or accomplishments connected to your name.

Tip 6. Use your domain in a branded email address

Tip 6. Use your domain in a branded email addressz

A lot of work-related communication will likely be conducted over email, and using a custom email address can generate trust. An email address that ends in the same strong domain as your website can appear more professional by verifying that the owner of the website and the owner of the email are the same person. Using your domain name to create custom, branded email addresses connects all of your company representatives and public contact emails with your website. Be certain to follow best practices while utilizing that email address to avoid diminishing your brand. is an example of the benefits of establishing a trust-inducing branded email address. This independent creative agency is based in Richmond, Virginia and was founded by former creative director Charles Hodges, who previously worked for Google Creative Lab. Charles continued fostering this relationship across a range of projects, and launched in 2017 with Google as its first client. They work primarily with other tech-focused national brands such as ESPN and MSNBC, and have also welcomed online wedding registry Zola as a new client. uses the branded email address [email protected] to correspond with new and potential clients like Zola, which adds to their professional image and generates trust. 

The creative agency has produced some incredibly popular and widely viewed media campaigns. Most notably, is responsible for Google Assistant’s Home Alone Again campaign of 2018, featuring a grown up Macaulay Culkin reprising his iconic role from the Home Alone film franchise. The agency reports that within its first 24 hours, the 60-second commercial received over 36 million views and became the number one trending video on YouTube. With a branded email, you can set up common generic emails like [email protected] or [email protected]. You can create shared inboxes that a support team can manage, so that you don’t have to distribute everyone’s individual email to the public.

When you have an email address directly associated with your domain name, customers can use that email address to find your website and have trust that they’re reaching out to the appropriate individual.

Tip 7. Acquire social handles that match your domain

Social media platforms like Twitter, Instagram, and Facebook can be very useful for promotion of your website. Using your domain extension in your social media profiles ensures you’ll get the handle that most closely matches your brand, and also doubles as a promotion of your website. is a great example of how using your domain extension in your social media handle can double as a promotion of your website. The website is the online home of Proof, a podcast hosted by Silicon Valley-based venture capitalist Kevin Rose. Episodes of the podcast feature interviews with NFT artists, developers of new tools for NFT creators and collectors, and discussions about NFT marketplaces, blockchain gaming, and the metaverse. Kevin is a partner at Silicon Valley-based True Ventures, a venture capital firm that has invested $2 billion in early-stage technology startups, including Peloton, FitBit, and Ring.

In July 2021, Kevin created a Twitter profile for using the handle @Proof_xyz. The podcast’s Twitter profile has reached over 21,000 followers in under a year, and helps attract NFT enthusiasts and fans of Kevin Rose to his entertaining and informative podcast website. 

Using your domain extension in your social media profiles will make it easier to secure a social handle that matches your brand and can enhance the promotion of your website.


A standout online presence is extremely important, and it begins with a strategic domain name. A carefully crafted website with a strategic domain and a focus on the details can help you to reach a global audience. Giving deserved attention to short, memorable, unique domain names, a branded email address, and matching social media handles can set you on a course for success. Following the examples of the seven .xyz websites above can help you select the best domain name and lay the groundwork for a flourishing online presence. For more helpful info, check out our previous feature, How to Choose a Domain Name.

XYZ Q1 2022 Quarterly Recap

The XYZ family now consists of 33 domain options, and 33 incredible ways of helping the new generation of internet users get online. We continue to see innovation from the .xyz blockchain community with many emerging platforms like and also big names like Steve Aoiki ( XYZ continued to support an increasing number of hackathons, with 72 inspiring organizations participating this quarter. We’re extremely proud of our start to the year. Here’s what we’ve accomplished this past quarter.

XYZ got .Game

In this quarter, XYZ proudly announced our most dramatic expansion of the XYZ Family. We introduced ten new domain names to bring you an even wider variety of naming options for a powerful online presence. .Game, .Guitars, .Audio, .Christmas, .Diet, .Flowers, .Hosting, .Pics, .Mom, and .LOL are descriptive, memorable, and keyword-rich domains that can help you establish your brand online and stand out to your audience in a terrific range of industries. 

In fact, brands, individuals, and organizations all over the world are already using .Game, .Guitars, .Audio, .Christmas, .Diet, .Flowers, .Hosting, .Pics, .Mom, and .LOL to build their websites and establish their brands online:

  • NFT platform Rune.Game is a blockchain game where players can create NFTs called Runewords.
  • High-end microphone and headphone brand Austrian.Audio creates professional audio tools for sound engineers, musicians, and content creators.
  • Guitar shop Max.Guitars carries new and used instruments from the leading guitar brands.
  • Canada-based Christmas show Laberge.Christmas shares the details of their computer-animated light show on its seasonal website.
  • Australia-based floral designer XavierNicolle.Flowers offers floral design services for weddings and special events.
  • Recipe database MyHealth.Diet aims to benefit health with the power of proper nutrition.
  • Web hosting service provider Touchstone.Hosting aims to make their customers’ websites fast, reliable, and secure.
  • Web exhibit platform Coten.Pics provides online photo publishing services for budding photographers.
  • Education platform TalkBox.Mom aims to help parents teach their children how to speak foreign languages.
  • Social network OMG.LOL is helping their audience create the “most fun online presence that they’re ever had.”

Don’t delay – register your .Game, .Guitars, .Audio, .Christmas, .Diet, .Flowers, .Hosting, .Pics, .Mom, or .LOL domain name ideas today!


Every Wednesday we proudly feature a #WebsiteWednesday spotlight on an exciting and creative member of the .xyz community

Web3 developers continue building on .xyz domains, and we featured even more awesome blockchain-focused websites this quarter:

  • is a blockchain-based game where players can battle each other, earn in-game incentives, and grow their own metaverse.
  • is a crypto-based music publishing platform that aims to help musicians maximize the value of their work. 
  • is a Web3-focused social networking platform that connects amateur and experienced crypto investors. 
  • is a Web3 community platform that works to embrace and empower all creators.
  • is an NFT membership community created by DJ Steve Aoki

Many businesses and organizations are building their online homes on .xyz domains:

  • is the online home of a record-breaking crypto VC firm that invests in Web3 projects and emerging technology-focused platforms. 
  • is the online home of creative agency Arts and Letters Creative Co., which boasts a client roster of world-renowned brands like Google and ESPN.
  • is the online home of Tokyo-based rock band Za-Ningen.
  • is a Web3 studio that designs and operates NFT marketplaces for businesses and organizations.

We also featured some memorable and creative portfolio websites:

  • is the personal website of spiritual tech entrepreneur and startup investor Ryan Junee. 
  • is the personal website of accomplished 3D artist and educator Erindale Woodford.

Notable tools and digital solutions have been making their online home on .xyz domains. We had the pleasure to share a distinguished one:

  • is an innovative learning tool that leverages hand recognition technology paired with machine learning to help teach American Sign Language. 

XYZ Registry domains all over the world

XYZ Registry domains all over the world

The XYZ family of domains has grown to 33 amazing domain endings! As that number continues to soar, we enjoy using social media to share some of the many exciting individuals, businesses, and brands from across the globe establishing their online presence on our assorted domains. Some of the unique websites we shared this quarter include:

  • Poland-based car rental platform Beep.Rent helps you earn added income by including your vehicle in their rental inventory.  
  • Netherlands-based skincare e-commerce platform Nia.Skin makes skincare products accessible and affordable.  
  • Canada-based hair extension brand Thykk.Hair offers clip-in extensions, tape-in extensions, and hair accessories.  
  • Automobile service center Chung.Autos helps Taipei City-area customers in need of vehicle maintenance. 
  • Blockchain game Krypton.Quest helps players earn in-game incentives while battling alien worlds in the Metaverse.  

Businesses, brands, professionals, and creatives of all kinds now have 33 versatile domain extensions to choose from within the XYZ family. Don’t delay – register your own domain today!

XYZ provides domains for coders at 72 hackathons around the world 

XYZ provides domains for coders at 72 hackathons around the world

XYZ helped support attendees at 72 hackathons in the first quarter of 2022! Participants received .xyz domains to encourage them to launch their ideas and projects online. The hackathons each celebrated technology with workshops and mentors that helped participants learn and develop their skills. Some hackathons were held virtually, while others were located throughout the world:

Devcation, Lean In Hacks, Nexture Summit, IEEE Computer Society, VIT Chennai, Google Developers Student Club JIIT128, HackHoodie, ACM-JUIT, Week Of Geek, Alphasians, HackMoL3.0, AzTech, JGEC Winter of Code, Documatic, Google Developer Student Clubs of Amity University Mumbai, Code Chef SRM Chapter, MacHacks, JUSC Technophilia, Coding Your Future, Exun Clan, Full Stack Squared, Reverse Coding’22, Make4thon, Hack-O, Eventlore, Hack the Education, HackShetra, Eclipse, HackTU 3.0, HackBMU, YPStem Hackathon 2022, Psych Hack – Google Developer Student Clubs RAIT, Kurinji Hacks, SnowHacks (GDSC – SITS), MEGAHacks2022, Pixelhacks VI, TuffyHacks Youth Helping Youth BC, UofTHacks, XdHacks Mini Clueminati, Sanganak Vimarsh 2022, Bug Byte League, HACKTRIX, Ingenious Hackathon 2022, CyberHack, National Innovators Hackathon, Enkryptia 2022, ROBOWEEK 2.0, Synergyietevit, Hack Club NMIT, Lines Of Code, Vihaan, Artificial Intelligence Student Association, CEG Tech Forum, Dotslash 5.0, New Horizon Rocketry Club, W-Accinge, Codechanakya 2.0, nCrypt, GirlScript Summer of Code 2022, Indian Society for Technical Education, OWASP Student Chapter, Code2Develop, Randomize, What The Hack, ACMHacks 6.0, Sardar Vallabhbhai Patel Institute of Technology, UPES-CSI

We remain enthusiastic about helping participants share their ideas and solutions with a global audience on their own .xyz domains. If you are interested in signing up your own hackathon with XYZ to help the next generation of internet users build the future of tech, contact us today!

XYZ is excited for the possibilities still ahead in this new year. We have every intention to continue helping the next generation of internet users create a strong online presence. Stay in the know by subscribing to our newsletter, and following us on Instagram, Twitter, and Facebook.


XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.

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