Lore.xyzGoDaddy customer – (United States)

Innovative blockchain businesses are embracing .xyz domains and upgrading to domain names that signal growth, diversification, and redirection. Financial services company Square, Inc. rebranded to to acknowledge their growth beyond their Square product. Fintech company Party Round rebranded to with a goal of continuing to help startups raise money with new, additional features. Web3 company TAIKAI Labs rebranded to with a focus on connecting web3 developers and organizations to create innovative solutions. After our previous post about crypto-focused web3 platform, we learned that its founding team, composed of former financial strategy manager Thomas Scaria and software engineer Shelby Thomas, opted to pivot, rebrand, and take their platform in an exciting new direction. In this week’s #BlockchainThursday, we’ll introduce you to their newly rebranded web3 platform focused on collaboration and co-ownership:

Introducing Redefining culture creation through collaboration and NFTs is a new web3 platform that aims to serve as an engine for culture creation and curation. The platform helps groups work together, pool their resources, and co-own digital assets, like NFTs. Aimed at disrupting standard methods of culture creation, is designed to help people work together to create something new and exciting. Creating culture has historically been a top-down process where brands or organizations shape and spread cultural values, beliefs, and practices. They leverage pop culture, including memes, to shape and spread a specific lifestyle that resonates with people. Early adopters accrue status, but brands profit the most. This can lead to the creation of subcultures that people participate in, but also has the potential for the mainstream culture to appropriate them. uses web3, collaboration, and NFTs to create new models of ownership and recognition. As members connect, chat, and create together, they form a shared language and culture. This is what calls “lore,” and it’s the basis of the platform. 

The platform aims to provide you with the tools to work together and encourages collaborative ownership, which means that everyone in the group shares in the success of what they create together. By using NFTs, Lore enables users to co-own digital assets and share in the value generated by those assets, whether it be through the sale of the asset or through revenue generated from its use. This can help build a stronger sense of community and purpose.

Building community and ownership through web3 and collaborative frameworks on

One of the key features of is its collaborative frameworks, which provide a space for groups to come together and build worlds, or digital spaces with virtual assets and economies, in open web3 spaces. These frameworks are designed to encourage participation and creativity, and help members to coordinate opportunities that digital groups can seize. By working together to build their own virtual worlds, members of can deepen their sense of belonging and shared purpose, while also exploring new opportunities for collaboration and innovation. Overall,’s features are geared towards empowering groups to co-create and co-own digital assets in a decentralized and collaborative way.

The .xyz community is a hub for innovative blockchain-based projects and their creators, such as Thomas and Shelby, who turn their ideas into reality. is now available in public beta, and you can stay up-to-date by following along on Twitter and LinkedIn, and joining the Discord. You can learn more by visiting

XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.

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