The .xyz community is home to incredible innovators who are pioneering the web3 landscape. Community platform TheHug.xyz is designed to embrace all web3 creators, including underrepresented groups in web3 like women, LGBTQ+ folks, non-native English speakers, and BIPOC, in hopes of building “the inclusiverse.” Australia-based artist Serwah Attafuah uses Serwah.xyz to showcase her digital art and NFT creations. In this week’s #WebsiteWednesday, we’ll introduce you to three more women-led websites harnessing the power of web3.
Wunks.xyz – 1API customer – (United Kingdom)
Wunks.xyz is the online home of Wunks, a community platform centered around a collection of 6,000 women punk style NFTs aimed at paving the way for equity of access in the NFT space. The collection has a tagline of “Women Punks with Purpose” and is inspired by the Cryptopunks, Larva Labs Studios’ original NFTs that debuted in 2017. Wunks.xyz collectibles feature 8 “Icons” NFTs, which are specifically designed to pay homage to influential women throughout history, including Amelia Earhart, Anne Frank, Billie Eilish, Paris Hilton, and Oprah Winfrey.
CEO Natalie Booth Hereford is also the co-founder of Blam, a platform aimed to help generate, manage, and launch NFT collections. Natalie has aligned these innovative projects with the development of the WUNK Fund. 2% of profits from all mints launched through the Blam platform are contributed to this community fund, which is to be used however the community of Wunks NFT holders vote to spend it. They have also developed the Women In Leadership (WIL) Fund, which encourages creators to submit a proposal for the funding of their NFT collection. These proposals are then voted on by the Wunks Community. You can follow their Call to Action (CTA) and “Join the community” which will lead you to their Discord. (Check out our latest Quarterly Report for more information about the benefits of including a CTA on your website.) You can learn more about the Ethereum blockchain-based NFT collection by following along on Twitter and Instagram, and by visiting Wunks.xyz.
JoinClutch.xyz – GoDaddy customer – (United States)
JoinClutch.xyz is the online home of Clutch Wallet, Inc, a Los Angeles-based startup aimed at humanizing crypto and empowering more women to enter the web3 space. The company hopes to accomplish this goal by developing a crypto wallet with an all-encompassing user experience to help people explore, integrate, and transact across the web3 ecosystem. CEO Bec Jones, a former Director of Platform for New York City based VC firm Nebula Ventures, found investors through her personal TikTok profile, which has accumulated over 50,000 followers (as of July 23, 2022). Bec’s web3-focused content is designed to help educate more women about investment opportunities in the crypto space. When Bec introduced the launch of JoinClutch.xyz, investors already familiar with her content contacted her directly. On July 14, 2022, JoinClutch.xyz announced they had raised an $800,000 pre-seed round at a $5 million valuation led by women-focused venture fund Female Innovators Lab.1
As JoinClutch.xyz continues to develop, the platform is aimed at expanding their web application, building and launching their mobile application, and onboarding the web3 partnerships they’ve established. They also hope to host more virtual and in-person workshops to increase the adoption rates of crypto. You can learn more by following the platform on Instagram, Twitter, and LinkedIn, and by visiting JoinClutch.xyz.
Disco.xyz – GoDaddy customer – (United States)
Disco.xyz is the online home of Disco, a web3 platform designed to foster a secure metaverse experience with enhanced privacy features. As shared on their homepage, Disco.xyz compares their services to a personal data backpack that travels with you across web2 and web3. Disco.xyz aims to make the metaverse fun, supported by an approach to digital identity that provides individuals with increased control. This approach is known as self-sovereign identity. Initially, Disco.xyz is helping users on the Ethereum blockchain with compatible wallets such as MetaMask. As they develop, they aim to work with additional networks like Solana, Bitcoin, and more. In April 2022, Disco.xyz completed an early stage funding round received backing by investors including cryptocurrency and blockchain startup-focused Coinbase Ventures.2
CEO and co-founder Evin McMullen previously worked as Head of Entertainment at blockchain software technology company ConsenSys, where she also led the development of Serto, a low-code decentralized identity solution. Evin and her team believe that people should be in charge of the data that describes them, not the developers behind an app. We look forward to seeing the developments of this privacy-focused platform. Disco.xyz is still in beta, but you can “say hello” now by creating a profile and signing up for updates. Learn more by following the platform on Twitter, Instagram, and LinkedIn, and by visiting Disco.xyz.
We are inspired by forward-thinking, women-led web3 projects like Disco.xyz, JoinClutch.xyz, and Wunks.xyz. Just as .xyz works to reshape the future of the internet, these .xyz community members aim to reshape the future of web3.
1https://www.businessinsider.com/bec-jones-clutch-wallet-pitch-deck-investors-tiktok-crypto-startup-2022-7#-1
2 https://pitchbook.com/profiles/company/496494-19#funding
Circular.xyz – Gandi customer – (France)
Quality brands are using .xyz domains to showcase their newest offerings. Slovakia-based Black.xyz shares their award-winning roasted coffee selection. Vaporwave streetwear brand PublicSpace.xyz sells high quality Los Angeles-made clothing with designs by fashion designer and founder Eric Wu. Independent arts and music publication Preme.xyz highlights their print issues and latest merch. In this week’s #WebsiteWednesday, we’ll introduce you to an innovative company showcasing their customizable wearable tech: Circular.xyz.
Circular.xyz is the developer of a multi-feature wearable smart ring called Circular Ring, which is designed to help improve physical and mental performance. The France-based company claims that the Circular Ring can track 142 metrics such as heart rate variability, breathing rate, and body temperature. Circular.xyz’s smart ring is aimed to help users interpret the bodily functions that it monitors while guiding them towards better sleep and heart recovery. The company hopes to set their smart ring apart from other wearable tech devices by giving users an understanding of what their body is doing instead of just providing raw data. In June 2022, Circular.xyz exhibited the Circular Ring at the VivaTech in Paris, where companies showcase their latest technologies and connect with like-minded startups.
Visitors can check out the Features page for details on the functionality of the wearable fitness device. Circular.xyz combines a red, green, and infrared light to create a combination that helps blood oxygenation monitoring and clinical grade heart rate accuracies. The Circular Ring uses your skin temperature and motion for extensive monitoring. The ring is also designed to study your sleep patterns. Circular.xyz claims the device can monitor your body signals during your sleep to help you keep track of its efficiency and improve its quality. Aside from its health tracking features, the smart ring’s interchangeable outer shells allow you to modify the look of your device so it is ready for your high-altitude climb, your deep sea dive, or your night out on the town. The device is currently available for pre-order, and expects to ship by October 2022.
Circular.xyz included a Call to Action (CTA) on their website to provide visitors with added value and help encourage them to complete an action to unlock that value. Their CTA is “Subscribe” with an added message that states “Don’t miss our emails with early updates, great articles and epic adventures.” This creates a great opportunity to keep subscribers informed. You can learn more about CTAs in our latest Quarterly Report. Personal health tracking devices such as Circular.xyz’s Circular Ring can help you get an inside look at how your body performs on a daily basis. We look forward to seeing more innovative developments from Circular.xyz. You can learn more about the Circular Ring by following the company on Facebook, Twitter, and Instagram, and by visiting Circular.xyz.
This week, XYZ is sharing some innovative NFT-focused projects launching on .xyz domains. Previously, we’ve showcased Ethereum-based exploration game Sipher.xyz, which is centered around customizable NFT characters. We shared Grammy-nominated DJ Steve Aoki’s NFT community A0k1verse.xyz, whose members can score access to live and virtual concerts. We also highlighted Venture capitalist Kevin Rose’s NFT-focused podcast Proof.xyz, whose popularity has led to the development of the utility-enabled NFT collection Moonbirds.xyz. In this week’s #WebsiteWednesday, we’ll share some .xyz websites that further harness the power of NFTs and blockchain technology.
MissOCoolGirls.xyz – GoDaddy customer – (United States)
MissOCoolGirls.xyz is the online home of a collection of 10,000 randomly generated NFTs known as The Miss O Cool Girls. The NFT collection is inspired by drawings that co-founder Juliette Brindak Blake created when she was 10 years old. Each NFT celebrates the idea that there is not one single definition of what it means to be a girl. The Miss O Cool Girls each feature unique and diverse traits familiar to young teen girls, such as acne, braces, and gap teeth. The brand also released a safe, non-toxic, and bully-free platform for girls to communicate about anything and everything, called the Girl2Girl Wall App. MissOCoolGirls.xyz helps support the Miss O and Friends mission of empowering and building self-esteem in girls against toxic bullying, trolling, and negative role models.
Founders Hermine Brindak and Juliette Brindak Blake will invest 3% of initial sales towards the creation of the Miss O Cool Girls NFT Fund, aimed to support other girl and women-focused NFT projects. These will be suggested and voted on by the Miss O Discord community. Sales from MissOCoolGirls.xyz will help fund the development of the Miss O community across all different media platforms, as well as marketing and growing their roadmap. MissOCoolGirls.xyz will donate 7% of initial sales to charities that are aligned with the brand’s mission, such as Girl Up, a movement to advance girls’ skills, rights and opportunities to be leaders. For more information, you can follow the project on Twitter and Instagram or visit MissOCoolGirls.xyz.
Otherside.xyz – Google Domains customer – (United States)
Otherside.xyz is a gamified metaverse currently under development that aims to unite various NFT projects including the Bored Ape Yacht Club, CryptoPunks, Meebits, and Cool Cats. In this web3-boosted role-playing game, your NFTs can become playable characters, and thousands can play together in real-time. Bored Ape Yacht Club creator Yuga Labs is developing the experience in partnership with NFT game publisher Animoca Brands.
In April 2022, Yuga Labs launched Otherdeed NFTs for the game, which are believed to serve as a deed to some type of virtual land in the game. Otherdeed NFTs were sold to the public as well as provided to existing Bored Ape owners. You can learn more by following the innovative project on Twitter, by joining the Discord, or by visiting Otherside.xyz.
We are inspired by the many exciting web3 projects launching on .xyz domains. MissOCoolGirls.xyz and Otherside.xyz each serve to demonstrate the incredible innovation and creativity that defines the .xyz community.
Offbeat.xyz – GoDaddy customer– (United States)
Accomplished creative agencies are establishing their online homes on .xyz domains. Germany-based type design studio NaN.xyz aims to explore the relationship that type has with technology in an effort to deliver projects with purpose for clients including Google and Virgin. Creative agency ArtsandLetters.xyz works with a client roster of world-renowned brands like Google and ESPN under the direction of former creative director Charles Hodges. FOX Entertainment’s web3 studio BCL.xyz provides content creators like Dolly Parton with tools and solutions to create and manage NFT-related content. This week’s #WebsiteWednesday features the website of a successful media company with a client list of national brands that includes McDonald’s and Netflix: Offbeat.xyz.
Offbeat.xyz is the online home of Offbeat Media Group, an agency aimed at creating media for the digital generation. Co-Founders Christopher Travers, Shep Ogden, and Bailey Grady created the Atlanta-based Offbeat.xyz in 2018. They immediately began disrupting traditional marketing industries by offering brands a more organic way of reaching younger generations who were spending more time on their smartphones than watching television. Offbeat.xyz has developed an extensive social media network of publishers and virtual influencers. They work primarily with brands at the intersection of lifestyle, entertainment, and culture, such as McDonald’s, Netflix, TikTok, and Universal Music Group. Offbeat.xyz builds campaigns across social media through meme marketing, TikTok influencer activations, custom sound creation, bespoke AR Lens creation, and virtual influencer brokerage and creation. In 2021, Offbeat.xyz received new investments from renowned billionaire entrepreneur Mark Cuban and VC firm Atlanta Ventures1, and have begun growing their team and expanding their own original content. In June 2022, the fully remote company celebrated their 4th anniversary in their virtual clubhouse, where employees mingled with one another in virtual reality.
@paytonking #ad @McDonald’s ♬ original sound – Payton King
The agency has produced some incredibly successful and widely viewed media content for the clients and for their own intellectual properties. In March 2022 they developed a campaign for leading fast-food restaurant chain McDonald’s and its new Crispy Chicken sandwich. They partnered with some top creators on Tik Tok, including Payton King, to create a series of funny and relatable content that would fit seamlessly within each creator’s feed. Payton has over 5M followers, and his post alone garnered over 20.5 million views, 1.8 million likes, and 27K shares. In February 2022, Offbeat.xyz created their own virtual influencer named Zero to connect with fans in the human world through social media. Zero is designed to be a virtual cyborg who is trapped in his bunker in the metaverse. He is dedicated to looking for a way out and, of course, engaging with his growing fan base. Zero engages with his fans daily via his own social media profiles, including Instagram where he has over 119K followers. Zero also streams multiple times a week on Twitch.
As Co-founder Christopher Travers explained to us, “Building on the XYZ domain was a natural choice considering the culture of innovation and internet exploration that defines the XYZ community. As curators of wholly new applications of virtual media, we feel at home using an XYZ domain to represent us. We would rather first build independent value and a name for ourselves in a culture of innovation by using an XYZ domain than to make a big, risky investment into a premium legacy TLD as an early act of business.” We look forward to many more creative and innovative campaigns to be generated by Offbeat.xyz and their talented team. To learn more about this studio and view more examples of their work, you can follow them on Twitter, Facebook, Instagram, and LinkedIn, and you can visit Offbeat.xyz.
1 https://hypepotamus.com/feature/offbeat-music-group-lands-investment-from-mark-cuban-and-local-atlanta-investors/
Mara.xyz – GoDaddy customer – (Africa)
Developers are using .xyz domains to help foster greater accessibility and increased participation in the web3 space. Community platform TheHug.xyz is designed to embrace and empower all web3 creators, including marginalized groups like women, non-native English speakers, BIPOC, people with disabilities, neurodivergent people, and LBGTQ+ folks, in hopes of creating “the inclusiverse.” NFT project TheBlackArts.xyz is aimed at celebrating and supporting Black creativity in the web3 space. In this week’s #WebsiteWednesday, we’ll introduce you to a web3 company that aims to empower more Africans to enter the world of crypto: Mara.xyz.
Mara.xyz is the online home of Mara, a Kenya-based company that is developing a suite of crypto products designed to help increase the number of Africans who can participate in the crypto economy. The company aims to realize Africa’s economic potential and serve as the continent’s portal to crypto. While many African countries still prohibit local financial institutions from doing business with crypto companies, there are now a growing number of African governments looking to integrate cryptocurrency into their economies. On May 11, 2022, Mara.xyz announced the raise of $23 million from multiple investors, including crypto and blockchain-focused Coinbase Ventures.1
The web3 company is building a suite of products that target various crypto-based needs for the African audience. Mara.xyz’s initial product is a consumer crypto-brokerage app that helps users to buy, send, sell, and withdraw fiat and crypto assets. The suite of products will also include a crypto wallet and a layer-one blockchain network. The company anticipates the network will become the default network for developers to build Africa-focused crypto and blockchain products. Mara.xyz will launch in Kenya and Nigeria before expanding to other African countries.
Mara.xyz co-founder and CEO Chi Nnadi previously headed Sustainability International, a nonprofit organization that managed community-led solutions for solving UN Sustainable Development Goals. While running Sustainability International, Chi became aware of the societal and financial challenges affecting Africans and began conceptualizing Mara.xyz. The company has already developed a partnership with the Central African Republic (CAR) to become its official crypto partner and an advisor to President Faustin-Archange Touadera on crypto strategy and planning. Mara.xyz has plans to engage more African governments to see the benefits of blockchain.
On June 7, 2022 Mara.xyz appointed former Apple executive Susan Younis as its Chief Marketing Officer (CMO). In her role, Susan will be in charge of brand awareness and will help lead Mara towards a goal of becoming a digital finance and crypto market leader across Africa.2
Mara recently upgraded their domain from Coinmara.com to the more memorable and universally friendly Mara.xyz. We are proud to have innovators like Chi defining the .xyz community, and look forward to the release of Mara.xyz’s services. You can learn more by joining the Discord, following the company on Twitter, Facebook, Instagram, and LinkedIn, and by visiting Mara.xyz.
1 https://www.coindesk.com/business/2022/05/11/mara-raises-23m-from-coinbase-alameda-to-spread-crypto-adoption-across-africa/
2 https://techcabal.com/2022/06/07/mara-susan-younis-hires-ex-apple-executive-as-chief-marketing-officer/
