Great founders often share the ability to look at an industry, see a need for change, and create a product or service that addresses that need. To reach the right audience and scale their solution in the market, founders need a memorable brand and the ability to broadcast their message globally. In this week’s #WebsiteWednesday, we’ll speak with a co-founder who saw a need for simplification in the property investment industry. He invented a platform that he envisions will become the future of property buying, and launched it using the perfect branded domain name: Property.xyz.
Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Property.xyz co-founder Robert Jones says his team’s vision is “to build the world’s most intelligent property platform.” He and his co-founder came up with the idea for the platform when they recognized the fragmentation in the UK property market. “There are hundreds of different websites to go to for each part of the process from search, to research, to arranging viewings,” says Robert. With Property.xyz, the co-founders created a software that aims to replace this fractured model with “a frictionless process for estate agents, auctions and new build developers to upload their properties for free and easily via their existing CRM.” To ensure they had the technical infrastructure to take Property.xyz to market, Robert and his team worked with a range of tech architects, as well as cloud and software engineers.
When creating Property.xyz, Robert and the team focused on building a true full-service solution that could revolutionize the property industry by covering everything from A to XYZ. “(We asked) what does the future of property buying look like? Not just in the UK but around the world. Not just residential property, but commercial, land, renting, homeowners. What does the process look like when you have the latest technology and no friction? So we imagined Property.xyz.”
To promote this new platform, Robert and his team also knew they wanted a domain name that was bold, forward-thinking, and fit with their long term vision. “We’re creating a property platform that works for everyone,” he says. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralised platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.” The Property.xyz domain fits their mission and model perfectly, as it is a generic and brandable name. .XYZ is also a global domain name with universal reach, as x, y, and z are recognized worldwide as the ending of the alphabet. This allows Property.xyz to attract users from any country, helps their platform stand out without limiting it to any one market or region, and gives them a domain name that will scale alongside their global efforts.
The .xyz community is known as a home to many innovative startups looking to revolutionize their industry. Starship.xyz, an autonomous delivery robot startup from Skype’s co-founders, Engine.xyz, a $175 million “tough tech” incubator from MIT, and driver-friendly rideshare app Be.xyz are just a few of the many examples. Their mission to create a global solution that simplifies property buying and selling shows they share the same spirit of innovation that the .xyz community is renowned for.
Choosing a strong, memorable name is critical for any global brand. The best brands use their website URL as an opportunity to make a lasting impression on potential users and set themselves apart from others in the industry. With Property.xyz, Robert and his team have a brand name that makes a statement, shows their innovative nature, and sticks in potential users’ minds.
Property.xyz and its creators show that innovation comes from recognizing a need for change and coming up with a solution that is capable of bringing it. Armed with their memorable, expertly branded, globally reaching .xyz domain, Property.xyz is ready to take their services to the world and revolutionize the property investment industry.