.XYZ is home to many talented content creators and bloggers who harness their strong social media following to build an audience for their .xyz website. Celebratory wine blog TheLushLife.xyz offers sommelier Sarah Tracey’s wine knowledge and advice for best pairings, gift ideas, and style guides. Fashion entrepreneur Egreis Gjergjani introduced StilettoMeUp.xyz as a way to share her personal stories of welcoming the births of her children and launching two businesses. Travel and adventure blog BigBlueDot.xyz chronicles the global experiences of the Colebrook 5, a family from Red Deer Canada who visited 21 countries on an 18-month journey. In this week’s #WebsiteWednesday, we’ll introduce you to the online home of recipe writer, travel photographer, and social media wonder Sarah Wohlner: SaltandPepper.xyz.
SaltandPepper.xyz is the food and travel-themed blog of marketing manager and content creator Sarah Wohlner. She drives fans and visitors to her website from her successful Instagram account with 101K followers, and an extremely popular Tik Tok account with over 592K followers and over 11M likes. Sarah created the website in April 2020, which now includes over 30 recipes, affiliate links to her favorite equipment, and a permanent way to contact her directly. Many people find Sarah’s recipes through her topical posts on social media. Her Squid-Game-inspired TikTok post on the Korean sugar candy known as Dalgona amassed attention with 1.5M likes. She links her bios to SaltandPepper.xyz, which serves as her permanent online hub for her online identity and her content.
Sarah is creating viral content with her recipes, and routing followers over to her website to capture their emails and build her email marketing list. Sarah’s Instagram page features a decadent Cranberry Blondie recipe, a wonderful winter dessert option. In the caption, she indicates that the full recipe has been posted on SaltandPepper.xyz, and provides a link to take viewers there.
Collecting customer information creates a great avenue for Sarah to bring her readers back to her website. SaltandPepper.xyz includes an option to sign up for Sarah’s seasonal newsletter. The newsletter contains her mouth-watering recipes, valuable equipment savings, and helpful cooking guides which link back to SaltandPepper.xyz. By providing value to her readers, she’s establishing a stronger relationship with them and keeping them engaged with her brand. Sarah uses the branded email address [email protected] to correspond with her subscribers, which adds to her professional image and generates trust. When you have an email address directly associated with your domain name, customers can use that email address to find your website and have trust that they’re reaching out to the appropriate individual. Sarah’s viral content and marketing efforts can show her skills to culinary brands and attract mutually beneficial deals. A couple of her partnerships are shown from the link in her Tik Tok bio, including Los Angeles-based Thrive Market.
We are inspired by Sarah’s dedication to the world of food and travel. Her passions come together on SaltandPepper.xyz to make a delicious addition to the .xyz community of makers and creators. Sarah’s social media following is significant, and she is wise to house her recipes on a personal website where she has full ownership and control of her content. SaltandPepper.xyz helps Sarah to promote and present her content independently, giving her creative reign over her marketing and her audiences. For more of Sarah’s sweet and savory recipes, be sure to check out her social media accounts on Instagram, YouTube, and Tik Tok, or visit SaltandPepper.xyz.
XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.