TheHop.xyz1&1 Ionos customer (Spain)

Today’s tech startups are bringing innovation to practically every industry, making it more important than ever for big companies to embrace technology in order to meet their customer’s needs. Yet, cultivating fresh ideas within a well-established company can be tricky. Today’s #WebsiteWednesday has found a unique way to solve this problem. If you read our recent article about digital strategy powerhouse, you may remember that he sits on the board of a collaborative entrepreneurship program founded by his employer Hijos de Rivera: is a new program that aims to promote innovation at 114-year-old Spanish brewery and beverage company Hijos de Rivera. gives six selected tech startups the opportunity to incorporate new tools and business models to Estrella Galicia (its popular premium beer). The selected startups get three months to develop a pilot project at their Madrid workspace, complete with training and mentoring by the company’s top executives, investors, and experts. Upon the completion of their pilot projects, the startups get the experience of implementing their ideas at a major brand. Depending on how they perform, the projects could turn into a lasting relationship.

During’s 2019 program, startups created projects meant to improve upon Estrella Galicia at various stages. Some focused on improving the beer’s production – Internet of Things startup Data Monitoring created Data Beer, an app designed to monitor the temperature, pressure, and quantity of beers in barrels. Others were focused on Estrella Galicia’s transportation and the employees that handle distribution. Social impact startup Trucksters created a relay technology that allows Estrella Galicia trucks to cover great distances without the driver moving too many kilometers away from home. Lastly, our personal favorites were focused on improving the consumption of the beer itself. Same-day delivery startup Supertech created BeerNow, a solution that allows for home delivery of cold beer in just 15 minutes.

We love to see a program like supporting the next generation of innovators and entrepreneurs. It’s been our mission to help new internet users establish themselves online since we launched .xyz in 2014, and programs like help to perpetuate that goal.

Head to to see how you can apply for their next program. You can also follow along on Facebook, Twitter, and Instagram with @somosthehop.

XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.

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