The .xyz community is a proud home to many innovative and forward-thinking fashion designers and clothing brands. Berlin-based menswear brand Goetze.xyz was created by Sissi Goetze and is inspired by the city’s elements of art, design and leisure. Spain-based children’s clothing label Unsmile.xyz donates a portion of all proceeds to the CurArte Foundation to help hospitalized children and their families. Vaporwave streetwear brand PublicSpace.xyz sells high-quality, Los Angeles-made clothing with designs by fashion designer and founder Eric Wu. In this week’s #WebsiteWednesday we’ll introduce you to a fashion brand that rotates their online collection of limited quantity pieces every three weeks to provide unique items inspired by exotic locales: Unedited.xyz.
Unedited.xyz is the online home of Unedited XYZ, a Miami-based clothing brand by co-founders Ines Sheero, a fashion creative, and Elio Rojas Riera, a Miami and Fort Lauderdale area realtor. The inspiration for their brand name can be gleaned from an Instagram caption which reads “Do not edit yourself. Be UN-EDITED.” The website features unique mens and womens clothing designed, created, and upcycled in limited quantities. The brand encourages frequent visits to Unedited.xyz because they rotate their limited quantity inventory every three weeks. Visitors must enter an email address to access the website, which helps the brand keep in touch with customers and alert them to important and exciting updates.
The clothing on Unedited.xyz is inspired by beautiful and exotic travel destinations. Current featured items designed for women include the Baru Robe, a linen robe with pink detailing and the eye-catching Unedited XYZ logo. A product description explains that the item was inspired by the Islas del Rosario off the coast of Colombia and was originally designed as a component for an outfit for Burning Man, a popular event held annually in the Black Rock Desert, north of Reno, Nevada, celebrating community, art, self-expression, and self-reliance. They also feature the Sorrento Windbreaker, described as divine and unique as the Coast of Sorrento in the south of Italy, overlooking Naples. On the For Him page, you can find the Kiva Jacket, a black denim jacket with the words “Protect Yo Energy” across the back. The product description explains that this jacket has a unisex classic fit and is strong and sleek like the rocky beaches of Lake Tahoe. If you see something you like, you’re encouraged to act fast. As production quantities are kept small, Unedited.xyz is able to regularly produce and feature new items to add to your wardrobe.
Unedited.xyz aims to inspire visitors to have fun while putting outfits together, and even more fun while wearing them. On the brand’s How to Wear page, a banner at the top states “Be happy, not perfect.”The page also explains “It’s all about feeling great with what you are wearing because this will bring confidence in you and that’s what we want.” This lookbook page includes a photographs taken by the brand, friends, and clients, and offers suggestions on how to wear Unedited.xyz’s featured products. Take a look at wildly popular Venezuelan telenovela actress Sabrina Seara for more inspiration. She turned heads at the 2021 Latin American Music Awards wearing the Caida del Cielo, a custom bright pink Unedited.xyz garment.
We are excited to have innovative fashion brands like Unedited.xyz populating the .xyz community, especially those that promote originality, confidence, and joy. Keep up with their ever-changing collection of fashions by following on Instagram @Unedited.xyz, Facebook @Unedited XYZ, or by visiting Unedited.xyz.