The .xyz community is home to skilled creatives highlighting their work on .xyz domains. Typeface designer Benjamin Woodlock uses AbstractOffice.xyz for his independent type foundry and design practice. Multimedia designer, illustrator, and animator Chris Maher shares his collection of creative projects on ChrisMaher.xyz. Cody Samson shares his VFX work for Beyoncé and Coachella on Shmody.xyz. In this week’s #WebsiteWednesday, we’ll introduce you to a skilled product manager and creative strategist who highlights his skills using a “FirstNameLastName.xyz” domain: WesleyEvans.xyz.
WesleyEvans.xyz is the personal website of Wesley Evans, a product manager, creative strategist, and applied designer who has collaborated with various tech companies, advertising agencies, non-profits, and educational institutions. He launched features for Snapchat, created strategies for Dun & Bradstreet and Activision, and developed a strategic plan for Hampshire College. In the field of space technology, Evans’ thesis focused on In-Situ Martian Manufacturing Technology, leading to the development of a unique type of concrete and the modification of a 3D printer for its use.
Wesley uses WesleyEvans.xyz to showcase a diverse array of skills and expertise. He highlights his proficiency in User Experience Research, demonstrating his ability to understand and improve user interactions. His skills extend to Brand, Digital, and Social Strategy, where he leverages these abilities to enhance brand presence and digital engagement. Evans also exhibits his talent in UI/UX Design, Industrial Design, and Architectural Design and Planning, showcasing his versatility in creating both digital interfaces and physical structures.
He demonstrates his skill in 2D Design and proficiency with tools such as Adobe Creative Cloud, Framer, and MaxQDA in the realm of digital and graphic design. These tools showcase his ability to create and analyze complex designs and data. Wesley also emphasizes his methods of working, which include Rapid Prototyping, Applied Ethnography, Human Centered Design, and Agile methodologies (Scrum, Kanban). He details his approach to problem-solving with his proficiency in Qualitative Data Analysis, Guerrilla Testing, Survey and Interview Design, A/B Testing, and Card and Tree Sort. Additionally, his skills in Business Development and Event Production indicate his competence in driving business growth and organizing impactful events. These capabilities and methods collectively highlight Wesley Evans’s diverse skill set and approach in design, strategy, and user experience.
Wesley’s straightforward website design facilitates easy exploration of his projects. On the homepage of WesleyEvans.xyz, he shares various brands and groups that he has worked with, including Cloudflare and Snapchat where he served as a Product Manager, and global marketing agency 72andSunny where he worked as a Strategy Intern. On Wesley’s Work page, he shares a curated selection of his past projects. You can explore a range of projects, including his work on Call of Duty: Black Ops 3, for detailed insights. While with 72andSunny, Wesley developed creative briefs for digital paid media to promote “Seize Glory,”the official live-action trailer for Call of Duty: Black Ops 3. Directed by Wayne McClammy and featuring stars like Michael B. Jordan, Cara Delevingne, and Marshawn Lynch, the trailer features an intense warzone scenario where protagonist Kevin combats zombies and robots with remarkable agility and firepower. Wesley shares imagery of the various collateral pieces he developed.
The “Let’s Talk” call-to-action (CTA) on WesleyEvans.xyz is a strategically valuable element, serving as a direct and inviting gateway for visitors to initiate communication. This CTA does more than just offer a means of contact; it promotes openness and accessibility, essential qualities in today’s digital landscape. The direct link to his email ([email protected]) facilitates communication, inviting potential clients, collaborators, or enthusiasts to engage with him for inquiries, information access, or professional opportunities. This approach fosters a sense of approachability and demonstrates his readiness for new projects and collaborations. In the context of a professional portfolio, such a CTA is particularly potent, as it transforms passive viewers into active participants, potentially leading to new professional relationships and opportunities. The simplicity and directness of “Let’s Talk” can resonate with the contemporary trend of minimalistic yet effective web design, emphasizing user experience and ease of interaction. You can learn more about Wesley by following him on LinkedIn and by visiting WesleyEvans.xyz.
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