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MattBarker.xyzGoDaddy customer – (United Kingdom)

The .xyz community is home to a diverse group of entrepreneurs who use .xyz domains to highlight their achievements and present their offerings to a broad audience. Anthropologist, entrepreneur, and TEDx speaker Steve Richards uses SteveRichards.xyz as an online hub. Tech entrepreneur and ElectricAnt.xyz managing partner Ryan Junee uses Ryan.xyz to spotlight his passions in tech startups, writing, and spirituality. Accomplished entrepreneur Matt Gray uses MattGray.xyz to showcase his business growth services. In this week’s #WebsiteWednesday, we’ll introduce you to a digital copywriter and “solopreneur” who offers content strategies and showcases his services on a “FirstNameLastName.xyz” domain of his own: MattBarker.xyz.

Building a personal brand: The story behind MattBarker.xyz

MattBarker.xyz is the personal website of UK-based digital copywriter, solopreneur, and content strategist Matt Barker. He aims to help other solopreneurs, agency owners, and founders create content that attracts their ideal clients. With over a decade of experience in marketing, Matt transitioned from coordinating multi-channel marketing campaigns for major B2C and B2B brands to launching his own copywriting business, Matt Barker Copy, in January 2022. Since then, he has ghostwritten and consulted for CEOs, founders, and consultants of six and seven-figure companies, contributing to over $2 million in revenue generated through organic content.

Matt actively promotes his daily newsletter, The Digital Writer, which boasts a growing subscriber base of 10,986 readers. The newsletter offers insights on digital copywriting and organic content creation, supported by statistics, including $2 million in client revenue and over 40 million impressions earned. Matt positions his newsletter as a valuable resource for those looking to enhance their content marketing strategies by highlighting these achievements and incorporating a well-placed “subscribe” CTA throughout MattBarker.xyz.

Exploring MattBarker.xyz: From digital products to featured testimonials 

Matt’s website also serves as an online hub for his business, featuring access to his available resources and services. For instance, Matt highlights his success in scaling two digital products—30 Days of LinkedIn Content and The Digital Copywriter—to six figures within 12 months. These examples reflect his advertised expertise in developing content that drives engagement and revenue.

MattBarker.xyz includes some testimonials, which help reinforce Matt’s credibility and the impact of his work. These include praise from Eddie Shleyner, founder of Very Good Copy, who describes Matt’s writing as “simple, clear, and effective,” and commends his ability to consistently identify and double down on successful strategies. Dina Calakovic, founder of Authority Marketing, recounts how Matt’s writing immediately caught her attention and became a go-to source for inspiration. Matt leverages these testimonials to demonstrate the trust and recognition he has earned from industry professionals, underscoring the value of his services to potential clients.

​​The power of a FirstNameLastName.xyz domain like MattBarker.xyz 

Securing a domain like MattBarker.xyz helps Matt establish a direct and memorable online presence that reflects his name and portfolio. A versatile .xyz domain helps him craft a professional and personal digital identity, which can make it easy for clients and collaborators to discover his work. Anyone who Googles “matt barker” will see MattBarker.xyz near the top of the search results page (as of January 8, 2025). With a domain that mirrors his full name, Matt reinforces his brand and ensures a unique web address that stands out in the crowded digital landscape. You can learn more by following Matt on LinkedIn and by visiting MattBarker.xyz

XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.

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