StudioYellow.xyz – Squarespace customer – (Brazil)
Skilled creative studios are establishing their online homes on .xyz domains. Prestigious creative company Reunion.xyz creates award-winning animated content with organizations like The Equal Justice Initiative. Emmy Award-winning production company Smuggler.xyz creates media for Apple and Beyoncé. Branding agency LetterA.xyz works with global brands like Casetify, Ann Taylor, and Kate Spade. In this week’s #WebsiteWednesday, we’ll introduce you to a global branding agency trusted by brands like Nestle and Bacardi: StudioYellow.xyz.
StudioYellow.xyz is the online home of Studio Yellow, a Brazilian branding agency with operations in Brazil, Canada, the United States of America, and the United Kingdom. Founded in 2013, the agency focuses on a range of services including branding, web design, social media, live marketing (marketing activities that involve real-time interactions), and SMKT (or “Smarketing,” a term that blends sales and marketing to describe the integration of these two functions within a company). The agency expanded its operations to Canada in December 2023, establishing a base in British Columbia with the aim of replicating its success in North America. 1Led by Founder, CEO, and Creative Director Vinicius Leandrini Magalhães, Studio Yellow aims to push the boundaries of branding to ensure its clients lead in their respective markets.
You can visit the agency’s Work page to view their highlighted projects. For GrooveTech, a notable IT enterprise based in São Paulo2, Studio Yellow was tasked with revamping the corporate image to reflect the company’s growth and stature. Studio Yellow developed a visual narrative designed to convey the qualities of being infinite, strong, bold, organized, and modern. This was aligned with GrooveTech’s provision of custom solutions to large-scale clients. The campaign aimed to deliver a brand experience that matched the innovative and robust nature of GrooveTech’s services, reinforcing their position in the industry. Studio Yellow also highlights the utilized services for this project, such as design, web development, Smarketing, and branding This approach aimed to craft a bold and modern visual narrative that reflects GrooveTech’s prominent stature and innovative solutions in the IT industry. For Derma Cuore, a premium health clinic that specializes in dermatology and cardiology3, Studio Yellow was tasked with enhancing the communication strategy of the clinic. The objective was to blend Derma Cuore’s advanced medical expertise with its core humanistic values, creating a brand image that appeals to its discerning clientele. Studio Yellow applied their resources in design, branding, Smarketing, and web development, focusing on solutions that promote growth and improve design coherence to reflect the clinic’s premium service quality.
Born in Minas Gerais, Brazil, Founder Vinicius Leandrini Magalhães began his career in web design at the age of 14. He is an alumnus of Mackenzie University, where he attended on a full scholarship, and the University of the Arts London. Prior to founding Studio Yellow, Vinicius launched Top Agency, a live marketing agency, which collaborated with major brands like Nestle, Jägermeister, and Bacardi. His professional journey is marked by a passion for combining art, technology, and marketing to create innovative branding solutions. Vinicius’s approach emphasizes innovative thinking, strategic planning, and flawless execution, aiming to position Studio Yellow as a leader in global branding excellence.4
The agency upgraded their domain from studioyellow.com.br to the more modern StudioYellow.xyz, reflecting a strategic move to align with the global digital trends and appeal to a broader international audience. This domain change underscores the agency’s commitment to innovation and its desire to position itself as a forward-thinking player in the branding industry. The .xyz extension is not only distinctive but also resonates with a tech-savvy clientele, further emphasizing Studio Yellow’s dedication to staying at the forefront of digital marketing and brand development. You can learn more by following the platform on LinkedIn,
YouTube, and Instagram, and by visiting StudioYellow.xyz.
1.https://newsroom.prkarma.com/studioyellow/news_release/1297 2.https://www.groove.tech/en 3.https://www.dermacuore.com.br/ 4.https://www.instagram.com/p/CyUAobePMy8/?img_index=1XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.
