Ghaas.xyz – Public Domain Registry customer (India)
Fast growth has become the true measure of success for startups, and so it makes sense that one of the most talked-about marketing terms today is “growth hacking.” This marketing strategy is designed to get massive growth in a short time through rapid experimentation and innovation. So how do you determine which marketing distribution channels you should experiment with first? And how do you measure that your efforts are working? Startups without a growth marketing expert within their ranks can look to this week’s #WebsiteWednesday, Ghaas.xyz, for help with that.
Ghaas.xyz is a privately held growth marketing agency based in Pune, India. Their team of digital marketers, growth hackers, data analysts, and content specialists offer startups and businesses the expertise and tools they need to help them grow quickly.
You can find real-life examples of the effect Ghaas.xyz has had on businesses in the Case Studies section of their website. Fitato, a membership solution that gives users access to multiple gyms and fitness studios, sought the help of Ghaas.xyz to gain memberships to their platform. Through a mix of digital marketing techniques and website optimization, Ghaas.xyz has been able to quadruple Fitato’s monthly app installs and increase revenue by 25%.
Ghaas.xyz can help businesses at a few different stages of their growth: Prototype, Product/Market Fit, and Growth. As part of the Prototype stage, Ghaas.xyz can help businesses create their minimum viable product and launch their idea through market research, defining a go-to-market strategy, and even helping them find the right product development team.
For businesses that have successfully created and launched the first version of their product, Ghaas.xyz can measure what’s working and what’s not by defining key tracking metrics and implementing a tight feedback loop as part of the Product/Market Fit stage. Finally, the Growth stage can benefit businesses with a well-tested product, as Ghaas.xyz helps them figure out their most valuable user acquisition channels and refine their strategies in order to push that product to achieve maximum growth as quickly as possible.
Another example is their work with Yuyutsu Systems, a holistic IT system and Admin Service Provider that hired Ghaas.xyz to position their company in a non-traditional way that would appeal to a digital audience. To do so, Ghaas.xyz created a series of quirky illustrations that visually explained Yuyutsu Systems’ offerings in a humorous and engaging way. We especially liked how Ghaas.xyz depicted the issue of unauthorized access using an illustration of farm animals exploring an office’s cubicles.
For marketing tips and tricks, visit Ghaas.xyz’s blog. The articles cover content marketing ideas, like finding the right typography for your brand and how to successfully take risks with copywriting, as well as ways to optimize your website and blog. They also provide guidance on marketing trends, such as marketing to millennials and the keys to approaching content marketing.
If you have a business that needs help growing, you can reach out to Ghaas.xyz on their Contact page or email them at [email protected]. Connect with Ghaas.xyz on LinkedIn to see the latest new blog posts and get updates on job openings.
Form.xyz – eNom / Open SRS customer (United States)
While it may not seem so long ago that 3D printing was first making its way into our public consciousness, the industry has been taking huge strides forward both technologically and creatively. You can see the progress made in both these areas woven together beautifully by this week’s #WebsiteWednesday; Form.xyz.
Founded by classically trained sculptor Rob Arps, Form.xyz is a specialized 3D printing company that offers a full menu of 3D printing services like 3D scanning, 3D sculpting, “machining” (using CNC milling for larger scale projects), and of course, 3D printing. Those services alone would make Form.xyz a leading 3D printing option for any project, but where Form.xyz truly stands apart is through their team’s impressive artistic knowledge and skills.
After you’ve commissioned a project with Form.xyz their team employs the use of dimensional forms, or scaled versions of print projects. Next, they use a sculpting-influenced method to shape and design your print by hand. This model is then scanned and designed in the computer and 3D printed at scale. So, whether you asked for a massive life-size 3D print of a cowboy riding his horse or an intricately designed bust of a pharaoh in full dress, the end result will always be an ultra-realistic masterpiece.
The secret behind Form.xyz’s beautiful designs and industry-leading products lies in the team’s love of sculpting and commitment to preserving creativity in printed art. Form.xyz practices what they preach, and hold frequent workshops and events that teach tech and art fans alike about 3D printing tech, the advancements it has seen in recent years, and the ways they can utilize 3D printing to add success to their businesses.
Seeing as Form.xyz is made up of a team of skilled artists, it’s no surprise that the Form.xyz site is a work of art unto itself. Each page features a pastel-colored border around an equally brightly colored page background whose color combination changes upon each visit. Form.xyz’s branding prowess is also seen at the bottom of each page, where their visualization of a 3D graph shows the x, y, and z axes that are critical to 3D printing (pictured above). The short paragraphs and welcoming font make each page easy to read, from their about section to the list of services, to lab updates announcing fellowships and awards won by Form.xyz’s team.
By combining a passion for art with a deep knowledge of printing tech, Form.xyz is pushing their industry forward and breaking new ground in the creative and business worlds. Sign up for Form.xyz’s newsletter to stay up to date on their latest creations, or start shaping your own artful website by getting your .xyz domain today.
MelissaHung.xyz – eNom / Open SRS customer (United States)
The most successful freelancers know that a strong online presence is crucial for securing projects consistently, and that a professional portfolio and personal brand will distinguish you against the competition. A competitive advantage is especially important with self-employment on the rise, as the Bureau of Labor Statistics predicts the number of self-employed workers will grow to 10.3 million by 2026. Budding freelancers can gain major inspiration from week’s #WebsiteWednesday, MelissaHung.xyz, as an example of an online presence done right.
MelissaHung.xyz is the online portfolio of San Francisco-based writer and independent journalist, Melissa Hung. Melissa mainly covers culture, race, and immigration, and as the daughter of Chinese immigrants, she’s able to address these topics with an especially shrewd lens. You can find Hung’s essays and reported stories in NPR, Vogue, Catapult, and Pacific Standard, among others.
We especially like “Filet-O-Comfort,” an essay she wrote for Shondaland.com, an online publication created by Shonda Rhimes (creator of popular ABC dramas Grey’s Anatomy and Scandal). In the piece, Melissa explores her personal soft spot for McDonald’s Filet-O-Fish. She recalls visiting the fast-food chain on road trips as a child, and her mother insisting that their order be comprised solely of Filet-O-Fish value meals because she “regarded hamburgers with suspicion.”
Before becoming a full-time freelance writer, Melissa was the founding Editor-in-Chief of Hyphen, an award-winning independent magazine that the San Francisco Chronicle called “the smartest, most interesting, and most important thing to happen to Asian American media.” Hyphen’s past cover stars include popular comedians Ali Wong and Maragaret Cho, as well as acclaimed Hawaiian ukulele player Jake Shimabukuro.
Melissa was also the director of WritersCorps, a creative writing program that mentors low-income, immigrant, and incarcerated youth through a social justice framework. The program supported 900 children a year and became a national model for arts education. Melissa’s incredible work with the organization garnered significant recognition in the form of the 2010 National Arts and Humanities Youth Program Award, for which she was given a $10,000 grant and invited to the White House to receive the award personally from former first lady Michelle Obama.
You don’t need a resume as robust as Melissa’s in order to have a personal site as superbly edited and designed as hers. The especially effective home page communicates the most significant information clearly – her name, profession, and photo – and spikes your curiosity to see more with a quirky fact – “I really love chilaquiles.” The site’s top navigation expertly organizes the content into five pages, ordered by hierarchical importance. Viewing the About page offers a summary of her experience, featured press, past projects, contact information, and a place to sign up for her newsletter. You can also easily find pages containing Melissa’s essays, journalism, editing, and personal blog, where she shares her latest endeavors.
If you’re a fan of Melissa’s, stay updated on her work by following her on Twitter @fluffysharp or on Instagram @melissahungtx. If Melissa’s outstanding personal site inspires you to create your own, then head to gen.xyz/register to register YourPortfolio.xyz and get started building your new online home!
Kisaburo.xyz – GMO customer (Japan)
The fashion industry is absolutely brimming with creativity and diversity. A range of new trends and styles emerge with every season, many of them inspired by decades past and made new again by a whole new generation’s interpretation. But why not revive a trend that dates back centuries? This week’s #WebsiteWednesday, Kisaburo.xyz, has found a way to refresh a style of clothing first made popular during Japan’s Heian period (794-1192) – the kimono.
Kisaburo.xyz is the home to cutting-edge kimono fashion brand, Kisaburo. Owner and fourth-generation kimono designer, Kisaburo Iwamoto, is reinventing the 90-year-old family business after inheriting it in 2015. Iwamoto’s mission is to push the boundaries of kimono design, just as his great-grandfather and namesake, Kisaburo-san, did when he originally founded the business.
Western techniques and gender fluidity modernize Kisaburo kimonos for a 21st century customer. The pieces are designed to mix and match with each other and Western clothing, making the kimonos fit the versatile nature of modern day style. We particularly like the way the pinstripe hakama pants are styled with a camel turtleneck and navy trenchcoat in Kisaburo’s Paris shoot. All pieces are also unisex, so men have the opportunity to wear the vibrant patterns and colors that are usually reserved only for women, especially evident with the styling of the blush pink kimono jacket as part of the first collection.
You can also find Kisaburo kimonos on the silver screen. A full basket dyed Kisaburo kimono is featured as a costume in Akihisa Fujinaga’s upcoming film Fake Japan. Told through a psychedelic lense, the story follows a young western man who travels to Japan and meets a mysterious young woman.
Iwamoto chose Kisaburo.xyz to be the business’s domain name in order to have a web address as bold as his designs. “Kisaburo” is a popular Japanese first name (a famous aikido teacher and Tokyo restaurant also bear the name) so “Kisaburo.com” can’t be registered for a standard price. With .xyz, Iwamoto was still able to get an affordable and succinct domain name, properly paying tribute to his great-grandfather’s legacy.
Head to Kisaburo.xyz to view the latest collection, Inase, and follow Kisaburo on Facebook, Twitter, and Instagram for news about future collaborations and popup shops.
Mediabooster.xyz – GoDaddy customer (Ukraine)
The key to gaining success online, no matter what it is you do, comes down to finding and appealing to your audience. In our first XYZ Quarterly of this year we shared some advice for how to find your niche and carve out your audience, which is a great place to start. Once you’ve selected your audience, though, you’ll need to catch their attention. That’s where you can use the help of this week’s #WebsiteWednesday, Mediabooster.xyz.
Mediabooster.xyz is a tool that uses the power of AI to define and target your ideal audience on Instagram, which in turn helps your grow that audience and strengthen the relationship you have with them. The Mediabooster.xyz tool takes the inputs you’ve specified you want to group into your audience like hashtags, locations, interests, and demographics, then monitors and engages with posts in those communities. Mediabooster.xyz works for hours in the background, giving you time to focus on developing your brand so that you can make a strong impression on your ideal audience.
While Mediabooster.xyz works on it’s own once you’ve given direction on the audience you want to interact with, the content it shares in that community is controlled 100% by you. To give you an extra boost with your audience, Mediabooster.xyz can optimize your content so it produces more conversations and entices more potential followers to your page. You can check how your audience is doing any time by using the customized analytics dashboard and make changes to your outreach strategy as you see necessary.
In addition to helping you make a major impact among your target audience, the tool also comes with a dedicated customer support manager to give you personalized troubleshooting and encrypts your data to ensure it is kept safe. Mediabooster.xyz never uses other 3rd party apps or “buys followers”, so your boosted audience is 100% real.
You can get plenty of useful tips on Mediabooster.xyz’s site via the articles on their blog or search through their available plans to select the best one for you. Once you’ve carved out your perfect following, be sure you have a one-stop place to send them for all the information about your brand, project, or community – your own .xyz website!
