TheInstitute.xyz – GoDaddy customer (United States)
To get your brand message across, traditional marketing no longer serves companies the way it used to. Consumers have become overwhelmed by noise from constant promotions, advertisements, and other forms of marketing. As a result, brands both big and small must find innovative ways to reach their audiences and engage with them. This week’s #WebsiteWednesday, TheInstitute.xyz, does just that by developing personalized campaigns, helping businesses find the partners they need, and fostering relationships with customers.
The Institute is a branding, marketing and technology consulting agency whose team of experts design national and multinational campaigns for industry-leading clients like Scottrade and DC Comics. Whether they’re originating content to promote the return of Showtime’s Ray Donovan, or reimagining fundraising efforts for Ivy Leagues like Cornell University, The Institute personalizes each marketing initiative to effectively connect with target audiences in innovative new ways.
This creative new take to marketing can be attributed to The Institute’s Managing Partner, Damien Navarro, who is a past recipient of several prestigious honors, including an American Advertising Award (Addy). He’s already imprinted this winning philosophy at The Institute. Earlier this year they were nominated for the ThinkLA IDEA Award’s Boutique Agency of the Year and 2016 Campaign of the Year.
Here’s what Damien had to say about his wildly successful agency and their .xyz domain:
“The Institute was the next iteration of the more traditional digital marketing/advertising agency I had run prior. It was time for a different business model, one that allowed for more flexibility, more creative freedom, and a chance to work more alongside our clients instead of for them…
Being creative, agile, and thinking out of the box is what The Institute team does best and the .xyz domain name falls right in line with the unique and creative lens we view our work and the world through.” – Damien Navarro
The Institute harnesses the power of their .xyz domain to showcase the innovative ways they’ve helped major brands promote their products. Not only is .xyz the creative ending to match their work, but they were able to get the perfect name before the dot: their business. The Institute is one of the many .xyz adopters leading their industry into the future, and we can’t wait to see what kind of cutting-edge campaigns they generate next.
With the holidays just around the corner, we’re spreading joy to #GenXYZ by looking back on some of our favorite .xyz users from this past year! To celebrate the 8 days of Hanukkah (starting December 24th) and the 12 days of Christmas (starting December 25th), we’ll be counting down our favorite #WebsiteWednesdays from 2016 each day to highlight on Facebook and Twitter. Be sure to follow us on both to get inspired!
Still searching for the perfect last minute stocking stuffers? Fear not, many of our retail partners just announced their .xyz Winter Holiday Sales! For a limited time, you can purchase .xyz domains for as low as $0.50 at participating registrars!
Elio.xyz – DreamHost customer (Brazil)
Last month, we wrote about Engine.xyz, the Massachusetts Institute of Technology’s (MIT) startup accelerator that’s budgeted $175 million to fund new technologies that are making positive impacts on a global scale. Another innovative program the university offers is its Global Entrepreneurship Bootcamp. And in this week’s #WebsiteWednesday, we’re highlighting the startup that won an award at the program’s pitch competition for creating an agricultural aerospace technology system: Elio.xyz.
Elio.xyz is the website for Brazilian tech startup Elio Tecnologia, which utilises planes, drones, and satellite technology to give farmers intuitive data on their crop fields. Elio’s state-of-the-art system captures photos of an entire field of crops, then renders it as a digital map. Farmers can then check crop health, see potential hazards, and even maintain individual rows of crops right from their tablet. The cutting-edge technology in Elio’s crop management system also analyzes this data in real time to create recommendations for farmers. This helps them generate the highest crop yield, while minimizing the use of resources, to maximize overall profit.
The innovation Elio has brought to the agriculture industry is being recognized not just by MIT, but on a global scale. Challenge Advisory, a global firm that advises governments to promote business development, invited Elio to join their Sustainable Intensification event in Rio de Janeiro in May. Elio presented its mapping technology that is revolutionizing ‘Agri-business’ in Brazil to industry leaders like Monsanto and IBM’s Weather Underground.
Here’s what Luciano da Silveira Araujo, CEO of Elio, had to say about his startup and .xyz domain:
“We are very focused on making state of the art info-imaging for agriculture, and we are passionate about the details and efficiency. We provide data that really matters to the farmers – data that helps the whole agriculture industry be more sustainable.
I chose a .xyz domain because I think .xyz represents a fresh air on the web. I was looking for something new and .xyz has a great relation to our work.”
– Luciano da Silveira Araujo, Creator and CEO of Elio.xyz
Elio is a true innovator shaping the future of agriculture, and we’re proud that they share our goal of giving #GenXYZ the best future possible – whether it’s through the food that fuels them or the domain that bring their ideas to life.
KarenJWang.xyz – Network Solutions customer (United States)
One of the most valuable pieces of online real estate you can secure is your name. In this week’s #WebsiteWednesday we take a look at another member of #GenXYZ who showcases all of her talents and professional experience on her .xyz site: KarenJWang.xyz
Visting KarenJWang.xyz introduces you to Karen: a UX designer and artist – as we learned from exploring her site – a yogi, a music festival blogger, and a self-proclaimed renaissance soul. Karen takes full advantage of the freedom her .xyz gives her to make a unique personal and professional hybrid website. We reached out to Karen to find out more about her .xyz domain and how it allows her to explore these interests and share her experiences with the world:
You work on many different kinds of projects, which you showcase on your .xyz site. Where did you find your inspiration?
Creating a website that showcases my eclectic interests has always been a priority of mine. My inclination for visual art stemmed from a background in painting, sketching, and collaging in my adolescent and young adult years, and has recently extended into digital works.
What inspired you to pursue UX Design as a career, and do you have any advice for the #GenXYZ members that are aspiring marketers and UX designers?
It’s actually quite comical—ever since my first drawing class, I have always wanted to be an artist. So, while attending business school as a Marketing and Communications major was not ideal, I never ceased to incorporate my passion into my professional and personal endeavors. My advice for the #GenXYZ members is to always take risks, to stay humble, to feed your curiosity, and to do the things that feel like life itself. Ask questions, meet other professionals, but be unapologetically yourself. Even if the path isn’t clearly paved in front of you, follow your passion and the rest will surely manifest as you go.
As a UX designer, why do you think it’s important to have a website? How do you think your .xyz domain helps you reach your audience?
A personal website is like a gallery that’s always open. Unlike exhibits that are erected and razed in the blink of an eye, your website is your opportunity to extend the life of your efforts and vision. Besides, we all know the struggle of antiquated resumes and cover letters that fail to capture the essence of your abilities and personality. A website is your elevator pitch, resume, and personal collection of projects all wrapped up in one. Additionally, if you’re looking to get hired for web or mobile application design, what better way to showcase your style than an online portfolio?
What made you decide to build your site on a .xyz domain?
The .xyz domain fascinated me. We’re constantly surrounded by .com’s, .net’s, and .org’s, so I felt compelled to switch it up by taking the road less traveled. It’s also pretty neat to be considered a member of #GenXYZ.
Do you have anything else you’d like to share with #GenXYZ?
Besides being an aspiring UX designer, my free time consists of cooking vegan meals, teaching vinyasa yoga, dancing, blogging for music festivals, and lots of time for being silly. Just a reminder that it’s okay to be a renaissance soul: your career does not have to be your life, and you can pursue several interests at the same time. Good luck!
Karen is just one example of how #GenXYZ is sharing their unique personalities and ideas with the world. She was able to secure ‘HerName.xyz’ and create a gallery displaying her accomplishments and interests.
If KarenJWang.xyz inspired you to showcase your work, connect with others, or simply claim your own piece of internet real estate, click here to get ‘YourName.xyz’ now. And with the holidays just around the corner, .xyz domains make for great stocking stuffers for your friends and family too!
Welcome to XYZ’s China Blog Series, dedicated to our loyal supporters in China. Click here to read this post in English.
我们非常高兴地宣布一项大家期待已久的消息：.xyz已正式获得工信部资质审批，成为首批获得此资质的新顶级域名国外注册局！企业和个人从现在开始可以为 .xyz网站备案并使用国内主机托管。
相信大家知道，获得该资质许可一直是XYZ一年多以来的首要任务。建立了中国实体公司后，XYZ 与 ICANN密切合作研究出符合其政策要求的技术解决方案。XYZ是目前获得ICANN批准在中国执行此操作的唯一注册局。
获得批复仅仅是XYZ在中国最新拓展行动的一部分。今年11月，CEO丹尼尔（Daniel Negari）再次到访北京参加了世界云计算日。丹尼尔被邀请作为演讲嘉宾并参加域名圆桌会议，在大会结束后接受了newg.TV 的专访。
现在.xyz域名已经可以备案，我们期待看到在中国出现更多更酷的 .xyz网站。为了庆祝获得批复，一些国内注册商伙伴将举办 .xyz促销活动。另外，欢迎访问 www.gen.xyz/cn/jingpin来搜索和下载可注册的4字符和 5字符等各类 .xyz域名。
点击这里阅读完整的工信部认证新闻发布。
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We are proud to break the news that everyone has long been waiting for: .xyz is officially one of the first new domain extensions to become MIIT accredited! In short, this means that businesses and individuals can now host their .xyz websites locally in China.
As many of our supporters know, receiving accreditation was a top priority for us for over a year now. After obtaining our WFOE and creating our Chinese business entity, we worked closely with ICANN to develop a technical solution that met their policy requirements. We are the only registry that has received approval from ICANN for our technical solution to operate in China.
Accreditation is just the most recent stride we’ve taken to expand in China – one of our most important markets. Last month, our CEO Daniel Negari traveled to Beijing to take part in World Hosting Days China, where he was a keynote speaker, a featured member on the roundtable discussion panel, and was interviewed by newg.TV.
Now that accreditation has been completed, we can’t wait to see all the great new sites that #GenXYZ in China create! To celebrate this momentous occasion, several of our registrar partners in China are preparing to host some big .xyz sales for a limited time. With more details to come, get ready by visiting www.gen.xyz/premiums to search and download free lists of 4-character and 5-character .xyz domains that are available for hand registration.
Be sure to check out the full press release announcing our accreditation here
Your resources for exciting .xyz News and Events!
XYZ is now QQ official! Join our official QQ group: 295605448.
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Euclidea.xyz – Big Rock customer (Russia)
Earlier this month, we wrote a profile on LearningOnline.xyz – a tool nominated for an Expatriate Management and Mobility Award (EMMA) for its innovative language learning lessons. We’ve also written about LetsMath.xyz, a collection of interactive online classes and apps to help the next generation boost their math skills, as well as Practice.xyz, which recently received $4 million for its interactive learning platform. To continue our theme of learning driven by innovation, we’re looking at a .xyz site in this week’s #WebsiteWendesday that has created one of the most popular teaching apps on the market: Euclidea.xyz.
Euclidea is a popular geometric puzzle game that is available in the Apple App Store, on Google Play, or can be played directly from your web browser on Euclidea.xyz. The game consists of 120 levels that increase in difficulty, 10 innovative tools, and 11 tutorials that makes it easy for users to learn geometry in a fun and imaginative way. Their mobile app, which helps users keep their math skills sharp at all times, has been downloaded over 500,000 times with a perfect 5-stars in the App Store and 4.8 on Google Play from over 18,000 reviews.
It’s a common misconception that apps don’t need websites, and we’re glad to see Euclidea avoided this mistake by getting their AppName.xyz. But instead of just making their site a boring lander, Euclidea.xyz not only lets you play the game directly from your browser – no download required – but it also offers useful tips and tricks to solve some of the more difficult levels, explains frequent mistakes, and links to five of its other apps. To top it all off, their whole site can be translated into Russian, making Euclidea.xyz a truly international website.
We caught up with the Euclidea team to see why Euclidea.xyz was the perfect domain for them:
“Our goal for Euclidea.xyz is to show the beauty and harmony of mathematics to everybody. A lot of people think it is boring, but after playing Euclidea they change their mind. We also want children to learn mathematics through games without any fear. We chose a .xyz domain because the letters XYZ look very mathematical. They can be associated with coordinates or ‘unknowns’.” – Mikhail Koroteev, Euclidea.xyz
Like many others in the #GenXYZ community, Euclidea has created an innovative solution to teach important skills to the next generation. They’ve shown that there’s more than one way to learn math, just like there’s more than one way to use .xyz domains. With more and more innovators using .xyz to connect with a new generation of bright minds, we can’t wait to see what these individuals develop on their own .xyz domains with their newfound skills.
