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Happy SXSW, #GenXYZ!

If you caught any of our recent tweets, you already saw glimpses of our bold purple man, officially known as a member of the #XYZsquad.

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For all you lucky people at SXSW (or the always envied Austin locals), keep your eyes peeled and cameras on for the elusive #XYZsquad this Sunday. If you catch them in the wild, take a photo and share it with us @XYZ on Twitter or Instagram with the hashtag #XYZsquad for a chance to win great prizes.

Not at SXSW? Not a problem. Retweet an #XYZsquad photo for your chance to win (and increasing the chance for the original tweeter to win — double winning).

Keeping Austin weird with the #XYZsquad — let’s do this!

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You’ve probably heard that the US women’s bobsled duo picked up a well-deserved silver medal in Sochi, but did you know who won the gold at the #XYZolympics? Let’s recap.

After we announced our official sponsorship of the New Zealand bobsled team, we wagered a friendly (yet possibly deadly) #XYZolympics bobsled bet against Name.com. They were represented by their Community Evangelist, Jared Ewy, while the big man himself, Daniel Negari, put his life on the line to compete on behalf of .xyz. Both parties quickly jumped into physical training, wardrobe selection, and some good ol’ fashion social media trash talking.

As promised, the camera crew followed the newly-minted bobsled athletes to Whistler, closely documenting the lead-up to the big race. A pre-race sneakpeak shows the two as they learned all the “worst case scenarios,” tips to avoid your underwear melting to your body (hint: roll, don’t slide), and the exciting reveal of the awesome bobsled with .xyz freshly painted across the nose.

Now for the bet.

As if catapulting down an icy course at 85 mph in a metal vessel wasn’t enough, Daniel and Jared added a little something more to increase the pressure — after all, they’re here to represent their brands.

If Jared wins, Daniel must “enthusiastically, to the point of harassment, talk about Name.com and how great it is,” all while wearing a bobsled helmet.

Upon Daniel’s triumph (naturally, as the domain extension for every website, everywhere), Jared must don the full-body .xyz. That meant, Jared must cover himself head-to-toe in .xyz stickers, for one whole day: the full-body .xyz.

They shook on it.

So who won the race? Check out this epic video as the two zip down the most dangerous bobsledding track in the world. And the best part? Catch all the drama, alleged scandal, and cashing in on the bet, as we conclude this season’s #XYZolympics.

Read up on the full story in our press release.

With our launch just right around the corner, we have more exciting promotions up our sleeves (or should I say, up our purple suits…) As always, our eyes and ears are peeled for you guys, #GenXYZ, so connect with us and stay in the know by following @xyz and our Facebook and Instagram!

Just days removed from the Olympics opening ceremony, the .xyz Team is proud to announce our sponsorship of the New Zealand bobsled team for the 2014-2015 season! As the domain for every website, everywhere, there’s no better way to show our flexibility and bold style than supporting the team as they compete in one of the most extreme sports all over the world.

Our Olympic-savvy readers may be quick to point out that the New Zealand team is not at Sochi this year, and they wouldn’t be wrong. So instead, we’ve created our own #XYZolympics, which will be kicking off in Whistler, BC, where the 2010 Vancouver Games were held. This will be the location for our friendly competition with another team sponsor, Name.com.

That’s right – Name.com has sent Jared Ewy (who we heard had something to do with the Jamaican team’s missing luggages) to race us (or attempt to anyway) in a 1-on-1, no-holds-barred slide to the finish line at the world’s fastest and most dangerous bobsledding track. Daniel will be going 135 kph (84 mph) and recording the whole thing with a smile, while Jared tries to keep up at a pedestrian 8 kph (5 mph) with his eyes closed. Fortunately, it’s already too late to cancel the camera crew who will be documenting the entire experience, so keep your eyes peeled for some awesome – and hopefully embarrassing – videos down the stretch. We’re open to suggestions when it comes to placing bets, so send us your ideas on Twitter by tagging @XYZ and using #XYZolympics.

So when is this all going down? Your favorite domain extension will be heading north to Whistler on Wednesday, and filming promo videos and the epic once-in-a-lifetime race under the Thursday night lights.

We’re extremely excited for the opportunity to sponsor such an awesome team and sport. As we approach our March 20th Sunrise date, we’ll be doing more fun promotions like this to give our fans a better feel for the puppy-loving people behind .xyz. We don’t expect Jared to be too happy when he sees the claims we just made, so follow us at @XYZ and @NameDotCom for his response, a sneak peak at all our one-off bobsledding equipment, and the usual banter that accompanies your typical life-threatening bobsledding race. Join the conversation and place your owns bets using #XYZolympics and #GenXYZ throughout the season!