Creative industry services are using .xyz domains to develop their online hubs and showcase their portfolios. Content studio SpaceOddity.xyz creates media campaigns for brands like Amazon and TikTok. Production company Smuggler.xyz works with global brands like Apple and multi-platinum artists like Beyoncé. Branding agency LetterA.xyz works with world-renowned brands like Casetify, Ann Taylor, and Kate Spade. In this week’s #WebsiteWednesday, we’ll introduce you to an Amsterdam-based agency with a focus on film production, film direction, post production, music videos, documentaries, and commercials: FutureFrank.xyz.
FutureFrank.xyz is the online home of Future Frank, an Amsterdam-based “creative production partner.” The company specializes in film production, direction, post-production, music videos, documentaries, and commercials. Alongside its core operations, Future Frank has two additional arms: Mrs. Frank1 and Supercluster2. Mrs. Frank is dedicated to artistic storytelling in fiction and documentaries, while Supercluster functions as a collective of independent brands and spin-off projects unified by a passion for creativity. These divisions support Future Frank’s mission of exploring and leading in the dynamic field of creative production. As shared on the agency’s LinkedIn profile, Belgian director and photographer Ines Vansteenkiste-Muylle and London-based filmmaker Giorgio Bruni joined the Future Frank roster of directors in December 2023.
Image by Josep Malo via Future Frank
Future Frank showcases many of their video projects on FutureFrank.xyz. Visitors can navigate through these projects, either by scrolling or selecting a specific slide number from the top left corner. Clicking on each slide provides options like controlling the sound and viewing the credits of the showcased project. Click on each slide for options such as controlling the sound, and viewing the credits for the showcased project. For further exploration of a specific filmmaker’s work, each project allows visitors to click on the filmmaker’s name, opening a gallery showcasing their other projects. This user-friendly design enhances the experience of exploring Future Frank’s diverse and creative portfolio. For instance, their portfolio includes a commercial project for Philips Hue smart home security. Viewers can select director Ivan Jurado’s name to bring up a cascade of his other projects. This includes a commercial for Weight Watchers, focusing on the theme of “wellbeing.” Alternatively, visitors can select Menu from the homepage to see a listing of directors, such as Tessa Johnson, and photographers, such as Josep Malo. Scroll through Josep’s gallery for captivating photos for global brands including Nike and Asics Running.
Future Frank’s decision to build on .xyz, upgrading from their previous domain HelloMrFrank.com, reflects a strategic choice that aligns with the innovative and forward-thinking spirit of the agency. The .xyz domain is increasingly recognized for its universal, contemporary appeal, resonating with a global audience and cutting across traditional geographic and industry boundaries. For a global agency like Future Frank, a .xyz domain offers a distinct advantage in terms of branding – it’s short, memorable, and has a modern vibe that appeals to a diverse, tech-savvy demographic. Furthermore, the distinctive .xyz domain, in a digital landscape dominated by conventional top-level domains, signals the agency’s readiness to embrace new trends and innovative thinking. You can discover more about Future Frank by following them on Instagram @futurefrank.xyz, Vimeo, and LinkedIn, and by visiting FutureFrank.xyz.
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