TYB.xyz – Gandi customer – (United States)
Innovative founders use .xyz domains to build platforms that connect brands, creators, and communities. Retail tech company EON.xyz collaborates with luxury brands like Coach and Chloé for transparent and sustainable commerce. Social commerce platform Crowdmuse.xyz helps creators and brands collaborate on exclusive product drops. Film platform GetGreenlit.xyz aims to streamline packaging, financing, and management for creators and producers. In this week’s #WebsiteWednesday, we’ll introduce you to a loyalty platform designed to connect communities with commerce: TYB.xyz.
TYB.xyz is the online home of Try Your Best (TYB), a platform that combines community engagement with rewards-based loyalty programs for consumer brands. According to the company’s LinkedIn overview, TYB is designed to help brands connect with, engage, and reward fans for taking valuable actions. Brands can use TYB to integrate community interaction directly into their commerce strategy. As reported by Fortune, TYB has 38 employees and works with 200 brands and 2 million users, most of whom are Gen Z women. In June 2025, Fortune reported that TYB raised $11M in Series A funding, co-led by Offline Ventures and Strobe Ventures, with participation from Coinbase Ventures, Castle Island Ventures, and Unusual Ventures. This brought its total funding to $23.5M.1
According to public materials and the Fortune report, TYB offers brands a range of community engagement tools. These include gamified challenges, collectibles, and blockchain-enabled loyalty profiles that can be used across multiple brands. Brands in categories such as beauty, fashion, and lifestyle use the platform, including beauty brands Glossier, Rare Beauty, OUAI, and Saie, beverage company Poppi, fashion retailer Urban Outfitters, and activewear brand Set Active. TYB reports that its customers can experience higher purchase frequency, increased lifetime value, and monthly engagement rates exceeding 40 percent. The company is also developing “affinity webs” that can apply a user’s loyalty to one brand within the network to another.
The website shares that Brands can use the platform to integrate loyalty, rewards, and community engagement within a single channel. For example, haircare brand OUAI used TYB to connect its loyalty and rewards programs with its broader community initiatives. Laural Simeon, Senior Director of DTC at OUAI, described the experience as “that ‘A-ha’ moment,” adding that the platform felt “like a whole new social platform where we can engage in our own type of way and also control the narrative.”
Entrepreneur Ty Haney founded TYB in 2021. As showcased on her LinkedIn profile, Ty is also the founder of active lifestyle brand Outdoor Voices, launched in 2014, and co-founder of Joggy, a wellness brand offering plant-based energy products. She describes Outdoor Voices as being built on the idea that “Doing Things”—moving your body and having fun with friends—outlasts a win when it comes to inspiring sustainable active lives. Joggy, founded in 2021, is described as offering “healthy energy” with the goal of maximizing happiness through movement. In the Fortune interview, Ty noted that her approach to fundraising for TYB reflects lessons from her earlier ventures, including being more selective about investors, aligning fundraising amounts with business needs, and minimizing equity dilution.2
Choosing TYB.xyz provides the platform with a short, memorable web address that aligns with its concise brand name. .XYZ is used across a range of industries and can offer a flexible, modern option for companies aiming to connect with diverse online audiences. TYB’s choice to pair its acronym with .xyz results in a domain name that is easy to recall and directly tied to its brand identity. You can learn more by following the platform on X/Twitter @TYBXYZ, Instagram @tyb.xyz, and LinkedIn, and by visiting TYB.xyz.
1.https://fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer/ 2.https://fortune.com/2025/06/11/ty-haney-tyb-try-your-best-series-a-loyalty-consumer/Spaceport.xyz – Squarespace customer – (United States)
Creativity and innovation thrive on .xyz and XYZ Registry domains like .Game. Community-driven platform Oncade.xyz introduces a new model for game distribution. Sci-fi sandbox adventure CubicOdyssey.Game showcases expansive galaxy exploration and survival gameplay. Gaming studio M10.xyz brings a new approach to free-to-play multiplayer gaming.
Today, we highlight a creator-first platform helping to shape the future of IP in gaming and beyond: Spaceport.xyz.
Spaceport.xyz is the online home of Spaceport, a platform designed to accelerate and monetize intellectual property (IP) for creators, brands, and agencies. According to the company, Spaceport offers a universal licensing catalog and programmatic tools aimed at improving the speed and efficiency of IP licensing. In December 2022, Spaceport announced a $3.6M pre-seed funding round led by Arca, Decasonic, and CRIT Ventures, with participation from other investors. In May 2025, the company shared news of an exclusive partnership with Rainbow to bring the long-running Winx Club franchise to online gaming platform Roblox, with the first game expected to launch alongside a new animated series on Netflix.1
According to the company’s website, Spaceport operates as a creator-first platform designed to supercharge digital expression. It provides several key products, including Portal, a marketplace where developers and IP owners can discover characters, negotiate licenses, and bring assets into games; Core, an asset operating system for managing 3D characters, skins, and items within games; and the Spaceport SDK, a toolkit for embedding Spaceport’s licensing and asset infrastructure into game engines. According to its documentation, the Spaceport SDK is engineered to simplify the lifecycle of digital content and offers features such as:
These tools are aimed at helping developers integrate licensed IP into their projects while enabling IP holders to distribute their content across digital platforms. Spaceport also partners with entertainment, gaming, fashion, and consumer brands to build custom activations, such as avatar items and immersive branded experiences on platforms like Roblox.
Spaceport is founded by Le Zhang, who serves as CEO. According to his LinkedIn profile, Le is a serial entrepreneur and angel investor with prior experience leading Squadle, an AI automation platform used by major brands in retail and hospitality. He holds patents in food safety, internet-of-things (IoT), machine learning, and computer vision, and has been involved as a mentor and lecturer in various startup programs. Le was featured as a Boston Magazine 35 Under 35 honoree in 2017, highlighting his role as one of the region’s rising leaders in technology.2
The choice of Spaceport.xyz aligns with the platform’s positioning in the evolving digital economy. .XYZ is often used by projects in emerging fields like gaming, web3, and digital infrastructure. Using Spaceport.xyz places the company within a global community of innovators leveraging .xyz to establish their online presence. The company also uses matching social media handles (@spaceportxyz on X/Twitter and LinkedIn), which can help strengthen brand recognition and make it easier for audiences to find and engage with their content across platforms. You can learn more about the platform by following them on X/Twitter @spaceportxyz and LinkedIn @spaceportxyz, and by visiting Spaceport.xyz.
1.https://www.spaceport.xyz/blog/winx-club-set-to-launch-on-roblox 2.https://www.bostonmagazine.com/news/2017/09/24/boston-tech-rising-young-stars/Xade.xyz – GoDaddy customer – (UAE)
Builders at the forefront of AI and blockchain use .xyz domains to develop new tools for decentralized and automated systems. Decentralized AI innovator Valory.xyz develops tools for building and owning autonomous agents. Decentralized platform CampNetwork.xyz develops infrastructure for AI agents and onchain IP registration. AI infrastructure platform Intellex.xyz aims to bridge decentralized intelligence and blockchain coordination. In this week’s #AIMonday, we’ll introduce you to a platform designed to make it easier to create, interact with, and invest in AI-powered agents: Xade.xyz
Xade.xyz is the online home of Xade, a platform described as a hub for launching, interacting with, and investing in AI agents without the need for coding. According to its website, Xade offers tools for creating both social agents, which can access real-time data and engage with communities, and trading agents, which can execute on-chain transactions and deploy DeFi strategies across multiple blockchains. The platform also includes features such as an agent directory, chat functionality for direct interaction, and tracking tools for agent activity.
As described on its website, Xade focuses on agents that can operate in both social engagement and decentralized finance contexts within the growing field of AI. Xade states that social agents can be trained on custom data and integrated with communication platforms such as X/Twitter, Farcaster, Telegram, and Discord to share updates, answer questions, and contribute to online discussions. It also notes that trading agents are designed to carry out actions including token deployment, futures trading, token swaps, lending, borrowing, and participation in prediction markets. These capabilities are described as combining artificial intelligence with blockchain-based execution, giving users tools to create, manage, and evaluate agents through a no-code interface.
Harshal Madnani founded Xade in January 2022. Harshal’s LinkedIn profile and published interviews indicate that he began building arbitrage trading bots at the age of 13, gaining experience across centralized and decentralized exchanges as well as derivatives platforms. Under his leadership, Xade has reached over $25M in transaction volume, more than 14,000 active users, and supports over 20 blockchains. Harshal also co-founded ventures including Xybit Funds and Spatio Tempus, and has participated in DavosWeb3 at the World Economic Forum.1
Xade’s earlier offerings included a trading platform at Xade Exchange, which supports access to a wide range of markets using omnichain liquidity. The company later expanded to include AI-focused tools such as social and trading agents. Xade also upgraded its domain from Xade.finance to the more versatile Xade.xyz, a move that can reflect this broader scope. The use of .xyz provides a short, memorable web address applicable across industries, aligning with Xade’s combination of AI-driven interaction and decentralized finance capabilities. You can learn more by following the platform on X/Twitter @xade_xyz, LinkedIn, and Instagram, and by visiting Xade.xyz.
1.https://www.financialexpress.com/life/lifestyle-how-an-18-year-old-from-kolkata-built-a-defi-company-with-20000-annual-revenue-3724476/Turtle.xyz – GoDaddy customer – (Switzerland)
Blockchain innovators use .xyz domains to launch forward‑thinking projects. Layer-2 blockchain Atlas.xyz aims to deliver low-cost, reliable solutions for verifiable finance. Crypto startup GTE.xyz develops decentralized exchange infrastructure on MegaETH for onchain trading. Decentralized storage platform Walrus.xyz launches with scalable data recovery and verification tools. In this week’s #BlockchainThursday, we’ll introduce you to a distribution protocol designed to coordinate on‑chain liquidity and align incentives across DeFi: Turtle.xyz.
Turtle.xyz is the online home of Turtle, a distribution protocol designed to coordinate on‑chain liquidity and monetize web3 activity by tracking wallet interactions across multiple protocols. According to its litepaper, Turtle monitors user wallet activity, including deployed liquidity, earned yield, delegated stakes, swaps routed through partner protocols, and referral codes. This data is used to provide exclusive liquidity deals and optimize incentive distribution across decentralized finance (DeFi) ecosystems. On May 12, 2025, Turtle announced that it had raised $6.2M in a seed funding round led by THEIA, with participation from firms such as Susquehanna (SIG), Consensys, and Laser Digital.1
The protocol operates as a coordination layer for liquidity in the DeFi ecosystem. According to its documentation, the protocol is designed to align incentives among liquidity providers, developers, distribution partners, and other stakeholders. Its reported features include:
According to their LinkedIn profiles, Turtle is led by a distributed team with experience across blockchain, venture capital, and software development. Founder and CEO Esfandiar Lagevardi previously served as Chief Financial Officer at Omniscia, a decentralized security auditing firm, and Director of DeFi at W3BCLOUD, a blockchain infrastructure provider. Co‑founder and Chief Commercial Officer Benedikt Schulz brings experience as a Venture Partner at tokentus investment AG and as Co‑Founder of the financial advisory platform insoro. Co‑founder and Tech Lead Felix Frisk has a background in software development. Co‑founder and Chief Technology Officer Nick Thoma has prior experience as a Software Engineer at ParaFi Capital and created Ovrlook.xyz, a platform for blockchain infrastructure monitoring.
Turtle upgraded its domain from Turtle.club to the modern Turtle.xyz, reinforcing its position within the web3 and blockchain ecosystem. .XYZ is widely adopted by blockchain‑focused platforms, and the move to Turtle.xyz aligns the protocol with a global community of innovators building the future of decentralized finance. This domain upgrade reflects Turtle’s aim to provide a versatile, forward‑looking platform for coordinating liquidity and connecting stakeholders across the evolving DeFi landscape. You can learn more by following the platform on X/Twitter @turtledotxyz and LinkedIn @turtlexyz, by joining the Discord @turtlexyz, and by visiting Turtle.xyz.
1.https://www.globenewswire.com/news-release/2025/05/12/3078947/0/en/Turtle-Club-raises-6-2M-to-advance-onchain-liquidity-distribution-protocol.htmlYudho.xyz – WebNIC customer – (Indonesia)
The .xyz community is home to creative artists using .xyz to highlight their work. Actress and multidisciplinary artist Alex Ramirez uses AlexRamirez.xyz to showcase her work in acting, writing, and special effects makeup. Visual artist Dylan Wade uses DylanWade.xyz to showcase his traditional and digital artwork. Multidisciplinary artist Smiley Bits uses SmileyBits.xyz to share her work, writing, and digital art studio. In this week’s #WebsiteWednesday, we’ll introduce you to a multidisciplinary artist who explores the relationship between technology and humanity through experimental pixel art on a .xyz of his own: Yudho.xyz.
Yudho.xyz is the personal website of Satrio Yudho (AKA Yudho), a multidisciplinary artist from Indonesia whose work explores the intersection of technology and humanity. According to his website, Yudho began his artistic journey studying Fine Arts at the Institute of Technology Bandung (ITB), where he specialized in painting. After nearly a decade experimenting across painting, illustration, mural work, photography, and design, he shifted his focus toward digital media, committing to web3 art and NFTs in late 2021. His current practice centers on pixel art, which he describes as a way to explore the constant dialogue between humans and technology.
Yudho uses Yudho.xyz as a central space to share his artistic practice and ideas. The website features his statement, “I draw the story of technology and humanity through pixel art,” encapsulating the theme of his work. He refers to his pixel art approach as “dirty pixels,” a style characterized by merging and shifting pixels in an intentionally raw and chaotic way. This technique creates what he describes as “pointillistic noise,” reflecting the digital noise of modern life, particularly as experienced through social media and constant screen interaction. As highlighted by Indonesian media platform Grafis Masa Kini in July 2025, his inspirations range from mental health experiences and personal struggles to manga, gaming visuals, and internet culture, forming interconnected narratives that he likens to constellations.1
That Time When We Played Gods by Satrio Yudho, via Sotheby’s
As described by Sotheby’s and Grafis Masa Kini, Yudho’s “Dirty Pixel” series represents a significant development in his exploration of pixel art. He characterizes this style as a playful yet unconventional approach, creating large-scale pixel works that challenge traditional rules. 2This process involves merging and moving pixels in ways that produce what he describes as “pointillistic noise,” forming layered, textured images that mirror the digital noise of everyday life, particularly the constant flow of information on social media. Yudho views pixel art as a bridge between technology and humanity, with each pixel representing a point of contact in the ongoing relationship between creator and creation. He explains that working at this level of granularity allows him to focus on each mark with greater intention, transforming the act of drawing into a meditative and deeply personal process.3
According to Yudho.xyz, his work has been exhibited internationally at both physical and NFT-focused art events. Notable exhibitions include Contemporary Discoveries at Sotheby’s in New York (2025), 4NFT Paris (2025), NFC Lisbon (2024), and Pixelation at Superchief Gallery in New York (2023). His pieces have also been featured at events in Rome, Miami, Montreal, Seoul, Jakarta, and Singapore, among other locations. Yudho reports that his work has been acquired by well-known collectors, underscoring his growing presence in the global digital art community.
Using Yudho.xyz gives the artist an online presence that directly aligns with his name and artistic identity. Having a domain name closely tied to his name can improve visibility in search results, making it easier for collectors, curators, and viewers to find his work. .XYZ is widely used by artists and creators exploring the relationship between technology and art, placing Yudho among a global community of innovators using .xyz to share their work. Anyone searching for “yudho” is likely to find Yudho.xyz at the top of search results (as of July 29, 2025). This visibility reinforces his personal brand and makes it simple for collaborators, collectors, and audiences to explore his work.
We had the opportunity to speak with Yudho about his decision to build his website on .xyz. As he told us,
“XYZ sounds unique and a little quirky, which is exactly why I like it. Idk but it sounds more creative than any other domain ending Maybe because a lot of artists, designers and builders are intentionally using it for their creative purposes. Yudho is actually a pretty common name in my country, Indonesia. I didn’t want to use my full name, and I didn’t feel like using an alias either… so I chose .xyz to make it easy to remember and stand out from other Yudhos. Unlike other domain endings, the meaning is also open and abstract, so we get to shape it however we want to fit our own character. It’s become so memorable that people even call me by my full name with the ‘.xyz’ now. It’s really become a part of my identity and my work’s DNA. Now when people ask ‘Which Yudho?’ the answer’s simple: Yudho.xyz.”
You can learn more by following Yudho on X/Twitter @YUDHO_XYZ and Instagram @YUDHO.XYZ, and by visiting Yudho.xyz.
1.https://grafismasakini.com/article/satrio-yudho-exploring-pixel-art-humanity-and-spirituality/en 2.https://www.sothebys.com/en/buy/auction/2025/contemporary-discoveries-2/that-time-when-we-played-gods 3.https://grafismasakini.com/article/satrio-yudho-exploring-pixel-art-humanity-and-spirituality/en 4.https://www.sothebys.com/en/buy/auction/2025/contemporary-discoveries-2/that-time-when-we-played-gods
