AdHoc.xyz – GoDaddy customer– (United States)
Creative agencies use .xyz domains to build their online hubs and highlight their portfolios. Branding agency LetterA.xyz works with world-renowned brands like Casetify, Ann Taylor, and Kate Spade. Production studio FutureFrank.xyz creates media for global brands like Nike and Weight Watchers. Creative agency OnniCreative.xyz designs and markets for entertainment clients like Lizzo across film, TV, and independent cinemas. In this week’s #WebsiteWednesday, we’ll introduce you to a creative agency producing live music events and brand activations: AdHoc.xyz.
AdHoc.xyz is the online home of AdHoc Projects, a New York-based creative agency that develops strategies, content, and experiences designed to connect clients with communities. The agency originated from concert promoter AdHoc Presents, and builds on that background by offering creative services in strategy, programming, production, and marketing.
AdHoc Projects provides a range of creative services aimed at helping brands engage with audiences in meaningful ways. Whether through strategic planning, event programming, immersive experiences, or marketing efforts, the agency works to create opportunities for cultural connection and impact. AdHoc Projects offers services across four areas:
AdHoc Projects aims to support clients in developing campaigns, events, and brand experiences that align with their goals while fostering authentic audience connections.
Visitors to AdHoc.xyz can explore the agency’s Work page for an in-depth look at its collaborations with brands, artists, and cultural institutions. From large-scale live events to brand activations and strategic campaigns, AdHoc Projects aims to shape independent music experiences through events like AdHoc Free for All and the A2IM Libera Awards 2024. In collaboration with events marketplace Eventbrite, AdHoc Free for All offered a free, four-day live music series in New York, providing independent artists with a performance platform while fostering accessibility and community. Hosted at Cheer Up Charlies, a well-known Austin music venue and LGBTQ+ space, the event featured 60 bands, a two-day industry conference, and a vogue ball, with support from music outlets and collectives like Stereogum, Audiofemme, and UMAW. AdHoc’s production team transformed the venue into a festival hub, bringing together event professionals, musicians, and industry leaders from across the country. For the A2IM Libera Awards 2024, an annual awards show celebrating independent music, AdHoc managed talent booking, production, and guest experience at Manhattan’s Gotham Hall, a historic event venue known for hosting galas and industry gatherings. According to A2IM, the event included 600+ attendees, 39 awards, and six live performances. They also reported a 50% increase in fundraising revenue and higher membership attendance compared to previous years, with AdHoc contributing to event execution.
AdHoc Projects is led by individuals with experience in live events and creative production. Ric Leichtung, the founder, has worked on talent booking and event curation for venues including 285 Kent, a former DIY music space in Brooklyn, and Baby’s All Right, a well-known independent venue in Williamsburg. He also worked at Webster Hall, a historic New York City venue, where he contributed to its recognition in global ticket sales rankings. Rachael Pazdan, the director of creative production, has produced events for venues such as Le Poisson Rouge, a multimedia art and music venue in Manhattan, and The Bell House, a performance space in Brooklyn known for live music and comedy. She has also developed brand activations for companies including Meta, Amazon, and Johnson & Johnson, and has worked on large-scale productions for organizations like Rolling Stone, a leading music and culture publication, and Global Citizen, an international advocacy group focused on ending poverty.
The creative agency uses a .xyz domain for its online presence, aligning with its identity as a forward-thinking and adaptable agency. .XYZ is widely used across industries, particularly by innovators in art, music, and technology, making it a fitting choice for an agency that works across various creative disciplines. Its modern and flexible nature allows AdHoc Projects to maintain a versatile digital presence that resonates with a broad audience. You can learn more by following the agency on LinkedIn and by visiting AdHoc.xyz.
Moonray.Game – Name.com customer – (Canada)
Next-generation gaming thrives on .Game. Epic role-playing game Divinity.Game offers immersive storytelling from acclaimed developer Larian Studios. Multiplayer fighter GangBeasts.Game challenges players to engage in chaotic battles across hazardous environments. Horror game AQuietPlace.Game brings the world of the Paramount Pictures franchise to your console, where you’ll battle deadly creatures in a fight for survival. Today, we spotlight a web3-enabled multiplayer game expanding beyond PC to PlayStation 5 and Xbox Series X: Moonray.Game.
Moonray.Game is the online home of Moonray, a multiplayer battle arena game set in a surreal, far-future world. Moonray immerses players in fast-paced melee combat, featuring objective-based missions, duels, team battles, and deathmatches. Set in a post-human world, Moonray offers high-quality visuals and strategic combat, challenging players to master offense and defense in a dynamic sci-fi setting. As reported in December 2024, Moonray Studios raised $10 million through multiple funding rounds and NFT sales. Investors include Animoca Brands, Republic Crypto, and Polygon Ventures. 1Originally available on the Epic Games Store, Moonray is expanding beyond PC gaming with 2025 releases on PlayStation 5 and Xbox Series X.2
Hans Andersson, co-founder and Chief Business Officer of Moonray Studios, described the console expansion as a milestone for web3 gaming. He noted that the move demonstrates how blockchain-integrated games can appeal to mainstream players, offering them an experience that combines traditional gameplay with the advantages of digital asset ownership.
Moonray leverages the Ethereum blockchain to offer players true ownership of in-game assets and secure transactions using cryptocurrency. The game’s ecosystem is powered by the MNRY token, an ERC-20 asset available on platforms such as ByBit, KuCoin, Gate.io, and MEXC. In November 2024, Moonray set an OpenSea record with the largest gaming NFT mint on the platform, distributing over 220,000 in-game items within 48 hours. 3Moonray’s approach helps players engage with blockchain technology at their own pace. While gamers can enjoy traditional gameplay without interacting with blockchain elements, those interested in digital ownership can participate in asset trading and in-game economies.
As part of its broader entertainment ecosystem, Moonray Studios has expanded into publishing graphic novels. Titles such as Mother’s Skin and Echoes of Ascension are available in stores across North America and the United Kingdom. The studio has also partnered with Reel FX to develop an animated series based on the Moonray universe.4
The studio seeks to integrate web3 technology without compromising familiar gameplay mechanics, making the experience accessible to traditional players while offering additional features for blockchain enthusiasts. Moonray highlights a broader shift in the gaming industry, showing how decentralized technology can enhance gameplay without disrupting the player experience, effectively bridging the gap between conventional and blockchain gaming.
The decision to use the .Game domain for Moonray’s official website, Moonray.Game, highlights a clear and focused approach to online branding. .Game offers an intuitive and easily recognizable web address for players looking to learn more about the game, its features, and upcoming developments. This choice aligns with Moonray Studios’ commitment to making information about the game readily available while reinforcing its position in the gaming industry. As a central hub for the Moonray community, Moonray.Game provides players with direct access to news, updates, and engagement opportunities, helping to expand the game’s reach and connect with a broader audience. You can learn more by following the game on X/Twitter @moonraygame, Instagram @moonray.game, TikTok @moonraygame, joining the Discord, and by visiting Moonray.Game.
1.https://venturebeat.com/games/moonray-raises-10m-to-date-for-web3-sci-fi-arena-multiplayer-game/ 2.https://cointelegraph.com/magazine/ethereum-game-moonray-xbox-ps5-blast-royale-review-web3-gamer/ 3.https://decrypt.co/293878/moonray-opensea-largest-gaming-nft-mint 4.https://venturebeat.com/games/moonray-raises-10m-to-date-for-web3-sci-fi-arena-multiplayer-game/Amper.xyz – Gandi customer – (United States)
Innovative developers use .xyz to showcase solutions enhanced with artificial intelligence. AI deployment platform Fleek.xyz aims to redefine cloud infrastructure with decentralized solutions. AI platform Hyperbolic.xyz seeks to innovate AI development by providing a global network of decentralized GPU resources. AI-driven startup MBD.xyz is focused on enhancing web3 social platforms through advanced machine-learning tools. In this week’s #AIMonday, we’ll introduce you to a platform transforming manufacturing operations with AI-driven insights and real-time monitoring: Amper.xyz.
Amper.xyz is the online home of Amper Technologies, a manufacturing operations platform designed to provide real-time visibility into factory performance. Founded in 2016, Amper started as a company focused on smart circuit breakers for homes before shifting to its current mission of helping manufacturers optimize their processes. By developing a system that can be installed on existing factory equipment, Amper provides data-driven insights to improve efficiency. The platform aims to help manufacturers track machine status, monitor production, and identify areas for improvement through an accessible and easy-to-deploy solution. The company was recognized in Forbes 30 Under 30 – Manufacturing & Industry (2020) for its innovative approach to modernizing factory operations. In April 2022, the company secured funding, including an $11 million Series A round, to expand its team and enhance its offerings.
Amper’s system integrates various features aimed at simplifying factory management. One of its core capabilities is AI-powered continuous improvement, which is designed to help manufacturers develop improvement plans efficiently. The platform also includes automated alerts for issue detection and customizable reporting dashboards. Additional features such as downtime and job tracking, labor utilization monitoring, and preventative maintenance scheduling contribute to providing a clear operational overview. The system’s OEE (Overall Equipment Effectiveness) and machine monitoring functions enable manufacturers to gain insights into productivity trends and optimize resource allocation.
Akshat Thirani, Amper’s CEO and co-founder, grew up in a manufacturing environment, giving him firsthand insight into the challenges of factory operations. After studying at Northwestern University, he and his team developed Amper as a way to modernize factory monitoring with a straightforward, user-friendly approach. Beyond Amper, Akshat is involved in industrial and AI-focused initiatives, including serving as Chair of the IIoT & AI Committee at the American Gear Manufacturers Association and contributing to Northwestern’s NUseeds investment committee.
Amper’s decision to build on .xyz aligns with its adaptive approach to business. The company initially focused on home energy solutions before pivoting to manufacturing technology, and its choice of Amper.xyz reflects this flexibility. The .xyz domain provides a neutral and forward-looking online presence, allowing businesses like Amper to shift focus while maintaining a strong digital identity. With its broad applicability, .xyz is an effective choice for companies operating at the intersection of technology and industry, supporting innovation across different sectors. You can learn more by following the platform on LinkedIn and by visiting Amper.xyz.
Blinks.xyz – GoDaddy customer – (United States)
Forward-thinking developers use .xyz domains to drive innovation in blockchain technology. Modular blockchain network Hemi.xyz aims to unite Bitcoin and Ethereum in a scalable supernetwork. Observability platform Sentio.xyz helps developers monitor and scale decentralized applications. Innovative oracle network Switchboard.xyz powers decentralized applications with customizable data solutions. In this week’s #BlockchainThursday, we’ll introduce you to a project that brings Solana transactions to the web with shareable blockchain links: Blinks.xyz.
Blinks.xyz is a platform designed to integrate blockchain interactions into familiar online environments by leveraging Solana Actions. Through “blinks” (a name derived from “blockchain links”), users can initiate blockchain transactions—such as sending payments, making donations, or participating in governance—directly from shareable links. These links can be embedded into various digital spaces, including social media, messaging platforms, and websites, enabling seamless interaction without the need to switch between applications.
Blinks are built on Solana Actions, which are a set of tools that enable blockchain transactions to be carried out more efficiently. Solana Actions operate as APIs (Application Programming Interfaces), which are essentially bridges that help different software applications communicate with one another. These APIs return blockchain transactions that users can preview, sign, and execute. This process aims to simplify blockchain interactions by helping users engage in transactions directly from a link instead of navigating through complex blockchain platforms.
These actions can be embedded into different contexts, such as buttons, QR codes, and widgets, aimed at making them accessible across various digital environments. For instance, when a user clicks on a blink in a social media post, their digital wallet automatically detects the transaction and presents a preview for them to review before deciding whether to sign and execute it.
Additionally, some platforms, such as Discord bots, can integrate blinks by expanding them into interactive buttons. This means that users can interact with blockchain-based functions—such as voting in decentralized governance or transferring digital assets—without leaving the messaging platform. By making blockchain transactions accessible within commonly used digital spaces, Blinks.xyz aims to lower the entry barriers for those unfamiliar with blockchain technology.
Blinks.xyz is part of the Solana ecosystem, a blockchain network recognized for its high-speed and low-cost transactions. Solana is designed to support decentralized applications and crypto transactions at a scale that makes them more practical for everyday use. By leveraging Solana’s efficiency, Blinks.xyz aims to bring blockchain interactions to a wider audience, allowing users to engage with blockchain-based services directly from familiar online spaces.
Solana’s decision to build Blinks on a .xyz domain marks a significant endorsement of the domain’s role in the blockchain and web3 space. As one of the most widely recognized domain extensions for innovation, .xyz is the go-to choice for forward-thinking projects across industries. With its selection of Blinks.xyz, Solana reinforces .xyz’s position as a key part of the decentralized web, ensuring accessibility and integration across digital platforms. This decision highlights .xyz as the home for groundbreaking developments in blockchain technology, aligning with Solana’s mission to make blockchain interactions more efficient and widely available. You can learn more about the platform by following Solana Developers on X/Twitter and by visiting Blinks.xyz.
Crowdmuse.xyz – Namecheap customer – (United Kingdom)
Forward-thinking developers use .xyz domains to drive innovation across diverse fields. Startup investing platform GetPin.xyz aims to democratize the investment landscape. Neurotechnology platform Science.xyz focuses on brain-computer interface technology. Creative directory platform Erria.xyz connects global talent across craft, art, and design. In this week’s #WebsiteWednesday, we’ll introduce you to a platform that helps creators and brands collaborate on exclusive product drops: Crowdmuse.xyz.
Crowdmuse.xyz is the online home of Crowdmuse, a social commerce platform designed for creators and brands to collaborate on limited-edition digital and physical products. The platform enables creators and brands to set up storefronts, find collaboration opportunities, and launch products together. These products can be sold directly to their audience through the Crowdmuse marketplace or through third-party partners. Crowdmuse provides tools for monetization, distribution, and production within a decentralized ecosystem.
The platform aims to simplify the process of launching digital and physical products by providing creators with tools to set up no-code storefronts, manage customer orders, and accept payments via credit card or USDC across any network. Creators who need curation support can submit a proposal for assistance in finding the right physical products to showcase their work. The platform also provides guidance on product pricing, inventory management, and shipping considerations. Crowdmuse helps creators maintain ownership over their creative assets while coordinating production and fulfillment efficiently.
Crowdmuse hosts a variety of projects that highlight the creative possibilities of collaborative product drops. One example is the Stay Optimistic Onchain Summit Sweatshirt, a limited-edition pullover created in partnership with Optimism, a collective of companies, communities, and citizens working together to reward public goods and build a sustainable future for Ethereum. This sweatshirt was designed for Onchain Summit, Optimism Collective’s first full-day event, which brought together ecosystem partners and value-aligned builders. The sweatshirt was developed in collaboration with sustainable clothing brand Rapanui and 3D artist CU3D.
Another example is the 0xTote Utility Tote Bag, a collaboration between multidisciplinary think-tank studio Tropical Futures Institute and renowned bag-makers DSPTCH. This tote features a pattern designed by Tropical Futures Institute and is constructed from water-repellant Ballistic Nylon. These projects showcase Crowdmuse’s ability to support unique, small-batch releases that prioritize exclusivity, sustainability, and creative ownership.
Crowdmuse is co-founded by Eiman Soliman, who serves as its CEO. Eiman brings experience from roles in investment advising and R&D within the energy sector. Before launching Crowdmuse, Eiman worked at Shell for over eight years in various research and development positions, including roles focused on renewables and investment advising at Shell Ventures X. Additionally, Eiman is a member of Seed Club Ventures, a venture capital initiative backing early-stage projects at the intersection of web3, AI, and community-driven innovation.
Crowdmuse upgraded their domain from Crowdmuse.com to the more modern Crowdmuse.xyz, a move that enhances brand versatility and digital presence. .XYZ is widely adopted by web3, AI, and blockchain-focused projects, and the use of .xyz aligns with Crowdmuse’s onchain coordination model. By choosing Crowdmuse.xyz, the platform reinforces its mission of enabling creators, brands, and makers to co-create and distribute products in a decentralized and transparent manner. The domain’s versatility and forward-thinking appeal make it a fitting choice for Crowdmuse’s evolving ecosystem. You can learn more by following the platform on X/Twitter and LinkedIn, and by visiting Crowdmuse.xyz
