M10.xyz – GoDaddy customer – (United Kingdom)
Innovative gaming titles and development studios emerge on .xyz and XYZ Registry domains like .Game. AI-driven gaming platform AllianceGames.xyz aims to advance decentralized game development. Dystopian adventure MindsEye.Game, from Grand Theft Auto producer Leslie Benzies, melds technology, power, and ambition. Exploration game Pixels.xyz enhances its immersive experience by integrating blockchain technology. Today, we highlight a competitive multiplayer studio reimagining free-to-play gaming with player-driven systems: M10.xyz.
M10.xyz is the online home of M10, also known as Material10, a game development and publishing studio focused on competitive multiplayer titles. According to public statements, the company positions itself as a next-generation studio rethinking the current free-to-play (F2P) model. M10 states that it is developing games designed to explore new approaches to player-driven economies and monetization systems. In March 2025, the studio announced a $3 million seed funding round with participation from the Sui Foundation, GSR, Big Brain Holdings, Monoceros, Blockchain Founders Fund, and Presto Labs.1
M10 shared that it is assembling a globally distributed team to build its debut title. In its own materials, the company describes its aim to create games that are more accessible, engaging, and sustainable. The studio refers to its publishing model as “Free-to-Play 2.0,” describing it as an effort to reduce aggressive monetization while prioritizing player engagement. According to M10, its development team includes contributors to well-known titles such as Assassin’s Creed, Ghost Recon, Rainbow Six, Red Dead Redemption 2, Star Wars Outlaws, and GTA V.
M10 was co-founded by individuals with backgrounds in both mainstream gaming and blockchain-integrated development. CEO Maitham Mohamed previously held product roles at Amazon and Nyan Heroes, and was named to Forbes 30 Under 30. 2President Lars Buttler co-founded Trion Worlds, while Chief Creative Officer Martin Capel worked as a game director at Ubisoft, contributing to the Assassin’s Creed franchise. These backgrounds reflect M10’s positioning at the intersection of established game publishing and emerging formats.
M10 operates online at M10.xyz, a domain name that reflects its interest in forward-thinking, experimental development. .XYZ is frequently used by builders in creative and technical fields, offering an alternative to traditional domain endings. As M10 works to build new frameworks for gameplay and player interaction, .xyz aligns with its positioning as a company exploring new directions in multiplayer gaming. You can learn more by following the studio on X/Twitter @m10_xyz and LinkedIn @m10xyz, and by visiting M10.xyz.
Irys.xyz – GoDaddy customer – (United Kingdom)
Developers use .xyz domains to build next-generation projects at the intersection of AI and blockchain technology. AI collaboration platform Reppo.xyz aims to streamline data, capital, and infrastructure access for developers. AI-driven platform Halliday.xyz develops agentic protocol to streamline multi-chain digital workflows. AI-deployment platform Fleek.xyz strives to revolutionize app and AI agent deployment with decentralized infrastructure. In this week’s #AIMonday, we’ll introduce you to a platform building programmable onchain data infrastructure designed to support verifiability, traceability, and AI-driven applications: Irys.xyz.
Irys.xyz is the online home of Irys, a blockchain infrastructure platform focused on programmable onchain data. Unlike blockchains primarily optimized for smart contract execution, Irys is designed as a “datachain” – a network structured to store and process data directly onchain at scale. According to the company, its goal is to make data not only storable, but also verifiable, traceable, and programmable across applications. In June 2024, Irys announced a $3.5 million funding round led by Lemniscap, bringing its total raised to $8.9 million. As reported by The Block, investors in the round include Framework, Primitive Ventures, Hypersphere, Permanent Ventures, and others.1
According to Irys, the platform is structured to address several limitations of earlier blockchains and datachains, including the challenges of static data, high storage costs, and centralization. Irys incorporates a multi-ledger architecture that supports data transitions from temporary validation to permanent storage. A system of ingress proofs and metadata is used to establish verifiability. IrysVM, the platform’s virtual machine, is designed to enable smart contracts to interact directly with stored data—supporting programmable and adaptable data within applications. These features are intended to support use cases involving provenance, traceability, and automated execution, including applications that intersect with AI-generated or manipulated data.
Irys is founded by Josh Benaron, who currently serves as CEO. According to his LinkedIn profile, Josh launched Irys in 2021 following roles as a consultant at technology and advisory consultancy VantagePoint and an intern at Found, a marketing agency focused on search performance. Under his leadership, Irys continues to focus on developing scalable infrastructure intended to support programmable onchain data and increase data accessibility across decentralized ecosystems.
The platform’s selection of the .xyz domain reflects its positioning as one focused on innovation and interoperability. .XYZ offers a flexible, neutral identity suited for technologies that aim to operate across ecosystems. Irys.xyz supports a memorable and forward-looking brand identity for a platform working to redefine how data is handled, verified, and deployed in decentralized systems. Additionally, Irys.xyz is short and easy to remember, which can make it easier for developers, users, and partners to find and revisit the platform. A concise domain also supports strong branding and helps maintain consistency across digital touchpoints, including email and social media. You can learn more by following the platform on X/Twitter @irys_xyz and LinkedIn @irys-xyz, joining the Discord, and by visiting Irys.xyz.
1.https://www.theblock.co/post/299587/irys-raises-8-9-million-in-lemniscap-led-funding-roundFluent.xyz – GoDaddy customer – (United States)
Developers use .xyz domains to build on blockchain technology and create solutions aimed at transparency and innovation. Auditing platform Sherlock.xyz aims to keep your smart contracts bug-free. Blockchain startup vlayer.xyz enhances Ethereum smart contracts with verifiable data infrastructure. Layer-2 blockchain Atlas.xyz aims to deliver low-cost, reliable solutions for verifiable finance. In this week’s #BlockchainThursday, we’ll introduce you to a platform designed to support apps built with different smart contract systems in one place: Fluent.xyz.
Fluent.xyz is the online home of Fluent, a blockchain platform built as a Layer-2 network on Ethereum. Fluent is designed to help developers build apps using different programming tools in one place. It does this by combining support for multiple types of smart contract systems – known as virtual machines (VMs) – into a single environment where they can work together. In February 2025, Fluent Labs announced that it raised $8 million in funding led by Polychain Capital, with support from investors including Primitive, dao5, and Symbolic Capital.1
According to Fluent Labs, the platform is designed to combine elements of several blockchain systems, including Ethereum’s EVM, Solana’s SVM, and WebAssembly (Wasm). These systems usually operate separately, but Fluent is designed to help apps written for them interact smoothly and instantly. Developers can use different programming languages like Solidity and Rust, and Fluent converts their apps into a shared format that works across its platform. This approach is aimed at removing the limitations that come from working in just one blockchain system. Fluent also offers a set of tools—called the Fluentbase framework—that, according to the project’s documentation, helps developers launch apps, customize how they run, and connect them to other parts of the blockchain ecosystem.
The platform is founded by CEO Dino Savonin and CTO Dmitry Savonin. To engage the developer community, they host Fluent Fridays, a recurring online event where people share smart contract projects written in Solidity or Rust. According to Fluent’s GitHub, participants gather on the Discord every two weeks to talk about submissions, and one project receives a $250 prize. The event encourages exploration and experimentation on the Fluent platform.
Choosing a .xyz domain name reflects Fluent’s focus on flexibility and broad access. .XYZ offers broad appeal, with no ties to a specific region or industry. This makes it well-suited for a platform like Fluent, which is designed to support a wide range of tools, programming languages, and blockchain communities. Fluent.xyz serves as the main website for learning about the platform, accessing documentation, and getting involved. You can learn more by following the platform on X/Twitter @fluentxyz and LinkedIn @fluentxyz, joining the Discord, and by visiting Fluent.xyz.
1.https://www.theblock.co/post/341744/fluent-labs-raises-8-million-usd-polychain-capital-blended-execution-networkSpindl.xyz – MarkMonitor customer – (United States)
The .xyz community includes a wide range of creators, professionals, and innovators using .xyz domains to share their work and ideas with the world. From personal websites and creative portfolios to platforms exploring emerging technologies like blockchain and AI, .xyz offers a flexible online identity for a new generation of builders. Los Angeles-based jewelry brand CaliforniaDirt.xyz offers handcrafted metalware inspired by nature and fleeting moments. AI-driven gaming platform AllianceGames.xyz aims to advance decentralized game development. Award-winning video editor Danny Reidy uses DannyReidy.xyz to showcase work for brands like Geico and Johnson & Johnson. In this week’s #WebsiteWednesday, we’ll introduce you to an innovative platform focused on onchain attribution and user analytics for blockchain-based applications: Spindl.xyz.
Spindl.xyz is the online home of Spindl, a platform designed to provide attribution and measurement tools for blockchain-based applications. In marketing and analytics, attribution refers to the process of identifying which actions or sources – such as a social media post or a referral link – contributed to a specific user behavior, like making a purchase or initiating a transaction. According to its documentation, Spindl is built to help developers understand where their users originate – whether from platforms like X/Twitter or Telegram – and how those users interact onchain. In January 2025, Spindl was acquired by Coinbase and now operates under Base, Coinbase’s Layer 2 network. The acquisition announcement described Spindl as part of an effort to improve user discovery and attribution infrastructure for onchain developers.1
The platform is designed to merge offchain and onchain user data to offer what it describes as a full-funnel view of user activity. Its tools include analytics dashboards, event-based audience segmentation, and short links that track attribution across sources. The platform is structured to support campaign-specific performance tracking and conversion event tagging, particularly for blockchain-based actions like token mints or swaps. According to the documentation on its website, Spindl enables teams to analyze retention rates, conversion flows, and acquisition costs across a mix of social media, messaging platforms, and onchain interactions. It also offers features like Chartbuilder for visualizing user behavior and a customizable audience builder for cohort analysis.
Spindl is founded by Antonio García-Martínez, who previously served on the early Facebook ads team where he worked on audience targeting and programmatic ad infrastructure. Following the acquisition, Antonio now serves as Director of Base Ads at Coinbase, according to his LinkedIn profile. His background spans advertising technology and blockchain, with Spindl positioned at the intersection of those fields. Under his leadership, Spindl developed tools aimed at addressing what Coinbase referred to as the “onchain distribution problem.”
The choice of a .xyz domain name reflects a broader trend among blockchain and AI projects seeking a modern and flexible online identity. The .xyz extension has been used by a range of platforms building infrastructure for decentralized technologies. For Spindl, Spindl.xyz functions as a central access point for product documentation, updates, and platform features. The domain’s availability and neutrality may contribute to its appeal among developers looking for a distinctive and easily brandable name in a crowded tech landscape. You can learn more by following the platform on X/Twitter @spindl_xyz and LinkedIn @spindlxyz, and by visiting Spindl.xyz.
1.https://markets.businessinsider.com/news/stocks/coinbase-acquires-spindl-terms-not-disclosed-1034296964O.xyz – Namecheap customer – (Switzerland)
Innovators use .xyz domains to explore the intersection of AI, blockchain, and decentralization. Payments platform Skyfire.xyz combines AI and blockchain to enable autonomous payments for AI agents. AI-deployment platform Fleek.xyz strives to revolutionize app and AI agent deployment with decentralized infrastructure. Tech startup MBD.xyz leverages AI and blockchain to deliver personalized recommendations for decentralized social networks. In this week’s #AIMonday, we’ll introduce you to a platform developing a sovereign AI system governed by community consensus and decentralized infrastructure: O.xyz.
O.xyz is the online home of O, a project developing what it describes as a Decentralized AI Managed Organization (DeAIO). The initiative is structured around a vision of creating a sovereign AI system that operates independently of corporate or governmental control. It introduces a proposed AI CEO, intended to help coordinate and manage an evolving network powered by decentralized infrastructure. In January 2025, O raised $130 million to support the development of its decentralized AI governance model and infrastructure.1
According to the project, the O.xyz ecosystem includes a range of infrastructure components—such as ATLAS (terrestrial), ORBIT (orbital), and PACIFIC (maritime) nodes—intended to form a distributed compute network. These systems are described as being designed to reduce reliance on centralized data centers and increase operational resilience. At the center of O’s proposed model is an AI agent called Miss O, which the team describes as a sovereign AI intended to operate independently and oversee core functions across the ecosystem. Other components in development include O Routing Intelligence, which is aimed at optimizing network performance, and the OCEAN platform, which the project states is intended to deliver high-speed AI services. These features are part of a broader governance structure described by O.xyz as community-led, with tools like O.DAO positioned to provide oversight and enable collective input on AI decision-making.
O was founded by Ahmad Shadid, who previously founded IO.net, which the company described as a decentralized GPU cloud network that grew to include over 300,000 verified GPUs and gained attention in 2024 for its rapid expansion and adoption. Prior to that, he led the IOG Foundation, where he focused on promoting decentralized computing and research into confidential computing and decentralized AI training. At O, Ahmad currently serves as interim CEO, with the stated intent that the AI system under development will ultimately take on operational leadership of the organization.
O’s use of .xyz reflects a naming choice that aligns with neutrality and openness. .XYZ has broad appeal, making it a suitable choice for projects that aim to position themselves as global and decentralized in scope. For O.xyz, this domain serves as a unified digital identity for the project, its governance model, and its community-driven roadmap. You can learn more by following the project on X/Twitter and LinkedIn, and by visiting O.xyz.
1.https://beincrypto.com/decentralized-ai-oxyz-raises-130m/
