In this XYZ Quarterly we’ll cover the six essential features your business website needs to succeed and recap XYZ’s Q3 2020 activity.
Read on for Part 1: “Discover 6 fundamental features your business website needs to succeed”
Or jump down to Part 2: “XYZ’s Q3 2020 Recap.”
More people are going online today than ever before. In fact, current usage statistics say 62% of the world’s population is now online.1 Your website is one of the best ways to tap into this growing market, create new customers for your business, and promote your product or service. If done well, your website can lend credibility and professionalism to your company, be fully customized to meet your business’s needs, and help you reach potential customers all over the world. But what features does your website need to unlock its full potential and drive more customers to your business? In this edition of the XYZ Quarterly, we will show you six successful businesses websites that are prime examples of the key features that make an impactful company website.
Visibility is crucial for your business’ website. Make your website easy for your target audience to find by choosing a short, memorable domain name that clearly conveys your brand or business goals. Keyword domain names can also offer a great opportunity to rank in relevant searches for your product, along with even broader branding opportunities. An example of this idea is all-in-one property management platform Property.xyz.
Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Their goal is to offer services for each step in the property buying process. The company’s long term aim is to become the world’s leading property management platform. That’s why they chose the Property.xyz domain name, which exactly matches the keyword search term for their industry. They also wisely branded with a global domain extension – .xyz. Using the .xyz extension shows they are a worldwide platform built as a solution for all aspects of the property industry.
“We’re creating a property platform that works for everyone,” says Property.xyz co-founder Robert Jones. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralized platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.”
Visibility is essential for your business’ website to attract customers. Increasing your website’s visibility online starts with your domain name, and choosing a short, memorable URL helps increase your chances of getting your website to reach your target audience.
Your site needs to be easy for customers to navigate and read through in order to maximize their experience. Good user experience on your website helps generate more leads and sales. If your site is confusing or difficult to navigate on first visit, you could see a large number of potential customers quickly exit your page. When users “bounce” from your page like this, you lose potential conversions. To build the best possible experience for your visitors, consider things like your top-level navigation. What pages do you want to incentivize visitors to click? How well does your site guide visitors toward the actions you want visitors to take? A site that answers these questions well is Amaz.xyz.
Amaz.xyz is an employee benefits platform that helps businesses who use their service offer unique perks and experiences for employees. Amaz.xyz creates an easy and enjoyable experience for users starting right from the homepage. The company clearly explains what the service does “above the fold” – meaning users don’t need to scroll or click anything to learn this information. They introduce their service with a short, elevator-style pitch and feature a picture of the service in use. Overall this adds up to a quick and effective introduction of their service to new site visitors. Amaz.xyz clearly labels the navigation links atop their page to provide tailored experiences for both employers and businesses. When users scroll down the site’s main page, they’re given more information about how Amaz.xyz’s service works and its benefits.
Designing your website with the user’s goals in mind helps optimize their experience, which will keep them on your page longer and create a more positive association with your brand. Many of the most successful products and services are created with the user in mind first, and this same principle holds true when it comes to your website.
Generating trust in the quality of your business is a key part of promoting your product or service online. Show new customers they can depend on you in order to win them over. This is especially true for brand new products and services, or businesses working in emerging industries. One time-honored but effective way to create this trust through your website is by featuring testimonials from customers who have had a positive experience with your business. In addition, you may also showcase awards or notable media coverage you have received. This shows potential customers that others trust your company’s product or service and that it meets their quality standards. A great example to follow when adding this element to your website is Argent.xyz.
Argent.xyz is a cryptocurrency wallet service that aims to simplify the overall crypto trading experience by adding custom naming and other helpful services for users’ wallets.
The company’s product is an example of emerging tech that is not yet familiar to mainstream customers. So, in order to generate trust and transparency with new users, they’ve dedicated a section of their homepage to a wall of tweets praising the Argent.xyz service. Beneath this “wall of love,” Argent.xyz also lists the industry leaders who have backed their service, which includes venture capital firms like Hummingbird and Index Ventures. This further shows Argent.xyz’s legitimacy and success in their industry to potential customers and partners.
Adding testimonials, notable press, and awards you’ve received helps establish trust and show legitimacy with your website visitors from the first time they arrive on your page. This trust is crucial if you are asking them to try your business for the first time. It also gives you a more professional image online by showing that your product or service has others’ support behind it.
There are many ways businesses aim to stay in touch with their customers, from sending newsletters to posting regularly on social media. These methods help businesses remain on customers’ minds and drive them back to their website to generate sales and product usage. It’s crucial that you give your customers a way to stay in touch with you so that you can communicate with them once they leave your website. One of the simplest and most effective ways to do this is by adding a feature that asks for customer contact information in exchange for a valuable resource. An example of this strategy that you can follow for your business’ website is that of TheLushLife.xyz founder Sarah Tracey.
Sarah Tracey is a certified sommelier who has shared wine advice for MarthaStewart.com and served as wine director at a Michelin-starred restaurant. On her website, TheLushLife.xyz, she offers her expert wine advice for everything from pairings to gift ideas and even style guides. Her website includes a dedicated section for website visitors to sign up for her wine advice newsletter. Sending valuable information via this newsletter is one of the main ways Sarah stays in touch with potential customers and brings them back to her website.
Sarah also trades fun for contact information from her website visitors through features like the “What kind of wine should you ‘actually’ be drinking” quiz at the top of her page. As visitors fill out the quiz, it concludes by asking for an email before it can be completed.
Collecting customer information through fun and engaging methods creates a perfect avenue to bring them back to your site. When you provide value to customers through newsletters and similar outreach methods, you establish a stronger relationship with customers and keep them engaged with your business.
When you set out to build your website, the first goal in mind should be to prioritize what action you want website visitors to take on your page. It could be to sign up for your service, buy your products, or contact you to work with you, among many other things. Whatever your end goal for your visitors might be, it’s vital that you guide them to completing that action through your website design. The most visible and effective way to close the deal with website visitors is by using clear calls to action. Calls to action tell website visitors what to do in order to get something (i.e. add to cart or sign up for service). The best calls to action will catch website visitors’ eyes and inspire them to complete something that further engages them with your business. Without clear calls to action, your website visitors will not be sure of what action to take while on your website. Without clear direction, potential customers may leave without purchasing your product or service. To see a website that has calls to action done right, look to TheHop.xyz.
Created by 114-year-old Spanish brewery and beverage company Hijos de Rivera, TheHop.xyz gives startups the opportunity to develop new tools and technologies. The company program integrates the tools created by participants in their program into the promotion methods for it’s popular Estrella Galicia premium beer. To bring startups on board, TheHop.xyz’s website features clear calls to action starting right from the homepage.
TheHop.xyz strategically placed calls to action beneath their main elevator pitch and every program description section. These call to action buttons direct visitors to get to know their program, see projects created by program participants, and submit projects to be a part of the program. They also direct website visitors to engage more with the company’s mission and brand, which is TheHop.xyz’s main goal.
Using clear call to action buttons on your website guides visitors toward the sections of your website you want them to engage with. They also help you capitalize on every website visit by funneling users toward taking the actions you want them to, like buying a product or learning more about your services.
Smartphones have been the main way we access the internet since 2016, when usage surpassed desktop computers.2 As smartphones become more powerful and affordable, the number of mobile internet users only continues to rise. Your website needs to be designed to appeal to mobile users first, because they will likely make up the majority of your website’s visitors. Having a mobile version of your website that loads slowly, doesn’t look good, or is difficult to navigate could result in visitors leaving your page. This means lost sales and less visibility for your brand. Fortunately, you can build your website to be optimized for mobile no matter whether you are designing your website yourself or using a website builder.
An example of a very well designed mobile website is Comuzi.xyz. The London-based design studio creates forward-thinking, “radically creative” product designs.
Their mobile website is designed to be easy to navigate and view as a mobile user. The three-button layout at the top of the page leads visitors to relevant information about their studio, blog, and work. Comuzi.xyz also employs large text and short sentences in their site design to describe each project. These design choices work to keep the page’s main focus on the eye-catching images they use for each project page link and simplify overall visuals presented to mobile users.
Comuzi.xyz’s mobile website design allows visitors to easily scroll through the website to learn more about their work. A mobile-first design helps to communicate their message clearly and draw in potential collaborators and clients. Using this kind of simple and strategic mobile design on your website can help you to make a positive impression on your potential customers.
An effective company website is a crucial part of your business’ success. Making it easy to find and navigate your website will help you attract and retain potential customers. Authentically sharing your story, customer testimonials, and notable coverage of your business helps to create a stronger connection with website visitors. Utilizing clear calls to action helps you convert them into customers or users.
Whether you’re building a brand new website for your latest business or tweaking your existing website, these elements will build the backbone of your successful business website.
As the summer winds to a close, the XYZ Team looks back on everything that happened in another busy quarter for our team and our partners. Despite this summer being a bit different than usual, together we worked as hard as always to serve the .xyz community and spread the word about .xyz.
Summer is always a great time to listen to music as you soak up the sun. This quarter, the XYZ team celebrated the inspiring creativity of the musical artists in the .xyz community by creating a playlist of their impressive work: .XYZ Radio. The playlist features artists from the .xyz community who share their next-generation work through their .xyz websites.
The artists featured in the playlist cover a range of genres, from R&B sensations Aminidi (Amindi.xyz) and Quami.xyz (Quami.xyz), to pop vocalists C TORRES (CTorres.xyz) and Grant Carey (GrantCarey.xyz), and even features electronic vibes from Lance Free (LanceFree.xyz) and Electric Cafe (ElectricCafe.xyz.) The mix is streaming now on Spotify, jump in and discover your next favorite song from these creative artists and .xyz adopters.
Many events have gone digital, and so have XYZ’s efforts to support coders around the world. In Q3 of 2020, XYZ sponsored five hackathon events in two different countries that brought participants together to create projects which address current global issues related to health, education, and emerging technology.
First was XYZ’s return as an official sponsor of Hack the 6ix in Toronto, Canada, where we helped participants showcase their projects and create portfolio websites for their work. Then, XYZ showed support for the blossoming .xyz community in India by supporting four hackathon events in the country.
XYZ’s sponsorship helped coders in India work on projects at Hack in India, Garuda Hacks, Hack Gujarat, and Delhi Hacks. Some participants at the events were making their first ever websites, and we’re proud to have helped them do so with memorable .xyz domains.
.XYZ is the domain on which many great artists and designers have chosen to build a home for their work online. This quarter we were proud to give back to the global art community by supporting next generation artists in Vietnam at the TEDxTrangThiSt Art Hackathon.
The hackathon’s central theme asked participants to use modern coding techniques to create artistic solutions for traditional art problems. XYZ provided domain names for the participants to showcase their artfully coded projects and gave them a platform to share their solutions with a global audience.
One key component of XYZ’s commitment to the next generation of internet users is our focus on setting them up for success in the future so they can share their ideas with the world. This quarter, XYZ provided .xyz domain names to students participating in coding camp programs UX Academy, HackBright Academy, JavaScript Mastery Design Lab, and Girl Genius STEAM Conference. Through these collaborations, participants in the program were given their own .xyz websites along with guides on how to build their first professional portfolio online. The portfolios will help the students put their best professional foot forward online and help them rise above the pack as they step into their careers.
For the past three years, XYZ has proudly been the official jersey sponsor for our friend Elliot Silver of DomainInvesting.com and his riding partner John Berryhill on their annual 80-mile charity bike ride in the Pan-Mass Challenge. XYZ was the lead jersey sponsor for the 2020 event as well, creating a jersey design which pays tribute to those whose lives have been affected by cancer. We were proud to support Elliot and help him reach $10,000 raised for the Dana-Farber Cancer Institute.
One more training ride to go before @PanMass weekend. 35 miles today and 30~ miles tomorrow. Thanks to our jersey sponsors for supporting @DanaFarber: https://t.co/l4BjMxoJAE Also, thanks to my domain industry colleagues for their support: https://t.co/w9x33blVbh pic.twitter.com/TCIDnQSCci
— Elliot Silver (@DInvesting) July 25, 2020
Our Indonesian partner Domainesia held an exciting super sale in Q3, offering customers a great discount on a .xyz domain and hosting bundle. The sale generated a great deal of interest, as Domainesia spread the word to a huge audience through a fun video showing customers they can do almost anything with their own .xyz domain!
In China, our longtime partner Alibaba Cloud had an incredible number of .xyz registrations in Q3, eclipsing over 100,000 new .xyz domains created. These .xyz names were registered as part of Alibaba Cloud’s ongoing developer campaign, which bundles a .xyz domain with a free website builder and hosting. The bundle was a huge hit with developers in China, and our team is happy to welcome them to the .xyz community.
Google’s registrar platform is now offering the world’s favorite new domain. Customers of Google Domains will now see .xyz among the list of available extensions, and we’re excited to welcome Google to our ever-growing family of retail partners. Our mission is to offer .xyz customers choice and freedom when choosing a domain name, and adding Google Domains as a retailer marks another step XYZ has taken toward fulfilling that promise.
XYZ, our partners, and the .xyz community still have plenty of exciting plans in store before 2020 draws to a close. Stay up to date on all things XYZ by subscribing to our newsletter, following us on Instagram, Twitter, and Facebook.
Sources:
1. https://www.internetworldstats.com/stats.htm
2. https://bgr.com/2016/11/02/internet-usage-desktop-vs-mobile/
ABCDM.xyz – Dreamhost customer (Mexico)
Cities are constantly changing and evolving as new groups flow in and out and businesses and communities grow. These changes affect both the city’s layout and structure as well as the residents from diverse neighborhoods. Culture-focused projects can help guide these changes so they include the views of all city residents. One great modern example of this change in action can be seen from this week’s #WebsiteWednesday: ABCDM.xyz.
ABCDM.xyz is a collaborative culture project created by Laura Janka Zires, an architect for UNAM and urbanist for Harvard. ABCDM.xyz was created to address major urban changes happening in Mexico City. These changes are both cosmetic, like new building developments and general city repairs, as well as cultural, like gentrification. The cosmetic changes are often strongly tied to the cultural ones, and gentrification is one of the most impactful kinds of cultural change. Gaining an understanding of these terms helps show their effect, as gentrification in cities refers to the process of renovating and improving a house or district so that it conforms to middle-class taste. Fostering understanding of these terms for residents in Mexico City is one of the main aims of ABCDM.xyz.
ABCDM.xyz works to create a better understanding between city residents and those pushing for structural changes in a two-part process. First, the project collects, organizes, and analyzes language used in Mexico City to create an “urban dictionary.” The dictionary of terms is “urban” in that it breaks down specific terms related to the urban renewal happening in Mexico City. This gives residents and decision makers alike a better understanding of the sometimes confusing terms that describe changes happening in their city. For example, terms like “gentrification” did not previously exist in the language of residents in Mexico City.
Second, the project makes this research engaging and personal by discussing one term from the dictionary in each episode of their XYZ podcast (or X and Z in Spanish), available on GooglePlay, iTunes, and Spotify. The podcast, as ABCDM.xyz says, “gives voice to visionaries, to those responsible for public policy, to academics who define theories, to those who live urban realities, to those who oppose pre-established notions, and to ordinary citizens.” ABCDM.xyz believes that including the varied perspectives of the city’s residents will help to make sure that it grows in the most beneficial way.
The XYZ podcast is meant to exist as an open space for debate on issues like gentrification while allowing all who will be impacted by them to have their say. The podcast analyzes one word from the urban dictionary each episode. They not only explain the meaning of the word, but also dive deep into exploring its effects, goals, and potential outcomes. A great example of this approach in action is their episode on urban ecology. The term is not easily understood at first glance, so ABCDM.xyz brought on experts like Isla Urbana Director of Socio-Ecological Education Dolphin Montaña and UNAM sustainable architecture professor Pipola Gomez to explain what the term means and the impact it will have across Mexico City. The episode questions the concepts of urban ecology, looks at opportunities it could create, and studies if it is the same in rural areas as urban areas.
The goal of these discussions is to inform residents of Mexico City so they can be an educated and active part of shaping the future of their city. The podcast is branded with a very memorable name, as well. XYZ is a clever play on words and fits perfectly with the ABCDM.xyz domain name. The ABCDM.xyz domain itself represents both the alphabet (tying in the dictionary aspect of the project) and Mexico City (which is often abbreviated as CDMX).
The project has ambitious aims, and backs them up with impressive institutional support. ABCDM.xyz is supported by institutions like UNAM and Mexico’s National Fund for Culture, as well as real estate developer Refurbano and urban development community Comunica la Ciudad. This support gives ABCDM.xyz the backing to conduct their research and produce interesting stories on their podcast. It also shows the broad-ranging support ABCDM.xyz has in Mexico City.
ABCDM.xyz works to give a voice to the diverse culture of Mexico City and amplify the voice of the city’s residents. With their creatively branded .xyz domain, they can also amplify their message to cities around the world and inspire others with their example. Listen to their podcast to learn their urban dictionary. Stay up to date with their work by following them on Instagram and Twitter at their handles which exactly match their domain name.
Property.xyz – Internet.bs customer (United Kingdom)
Great founders often share the ability to look at an industry, see a need for change, and create a product or service that addresses that need. To reach the right audience and scale their solution in the market, founders need a memorable brand and the ability to broadcast their message globally. In this week’s #WebsiteWednesday, we’ll speak with a co-founder who saw a need for simplification in the property investment industry. He invented a platform that he envisions will become the future of property buying, and launched it using the perfect branded domain name: Property.xyz.
Property.xyz is a free-to-use property listing platform designed by property investors, for property investors. Property.xyz co-founder Robert Jones says his team’s vision is “to build the world’s most intelligent property platform.” He and his co-founder came up with the idea for the platform when they recognized the fragmentation in the UK property market. “There are hundreds of different websites to go to for each part of the process from search, to research, to arranging viewings,” says Robert. With Property.xyz, the co-founders created a software that aims to replace this fractured model with “a frictionless process for estate agents, auctions and new build developers to upload their properties for free and easily via their existing CRM.” To ensure they had the technical infrastructure to take Property.xyz to market, Robert and his team worked with a range of tech architects, as well as cloud and software engineers.
When creating Property.xyz, Robert and the team focused on building a true full-service solution that could revolutionize the property industry by covering everything from A to XYZ. “(We asked) what does the future of property buying look like? Not just in the UK but around the world. Not just residential property, but commercial, land, renting, homeowners. What does the process look like when you have the latest technology and no friction? So we imagined Property.xyz.”
To promote this new platform, Robert and his team also knew they wanted a domain name that was bold, forward-thinking, and fit with their long term vision. “We’re creating a property platform that works for everyone,” he says. “All buyers. All sellers. All agents and suppliers. Covers all geographic areas. All property types. All property categories from residential to commercial. All steps of the property process. All available data in one place. A centralised platform. ‘Building the world’s most intelligent property platform.’ We felt (the name) Property.xyz achieves this perfectly.” The Property.xyz domain fits their mission and model perfectly, as it is a generic and brandable name. .XYZ is also a global domain name with universal reach, as x, y, and z are recognized worldwide as the ending of the alphabet. This allows Property.xyz to attract users from any country, helps their platform stand out without limiting it to any one market or region, and gives them a domain name that will scale alongside their global efforts.
The .xyz community is known as a home to many innovative startups looking to revolutionize their industry. Starship.xyz, an autonomous delivery robot startup from Skype’s co-founders, Engine.xyz, a $175 million “tough tech” incubator from MIT, and driver-friendly rideshare app Be.xyz are just a few of the many examples. Their mission to create a global solution that simplifies property buying and selling shows they share the same spirit of innovation that the .xyz community is renowned for.
Choosing a strong, memorable name is critical for any global brand. The best brands use their website URL as an opportunity to make a lasting impression on potential users and set themselves apart from others in the industry. With Property.xyz, Robert and his team have a brand name that makes a statement, shows their innovative nature, and sticks in potential users’ minds.
Property.xyz and its creators show that innovation comes from recognizing a need for change and coming up with a solution that is capable of bringing it. Armed with their memorable, expertly branded, globally reaching .xyz domain, Property.xyz is ready to take their services to the world and revolutionize the property investment industry.
ClassNotes.xyz – GoDaddy customer (United States)
We’ve used our #WebsiteWednesday series to highlight many .xyz community members that have expanded their promotional reach via a well-designed website. Web push notification app PushPad.xyz promotes its services with a dedicated page showing the app’s features and potential benefits. UseMy.xyz is a great example of how to use your website as the center of a cohesive online brand for your app. In this week’s #WebsiteWednesday, you’ll meet another app creator that boosts their reach by pairing their .xyz website and their app to create a complete online educational experience for their users: ClassNotes.xyz.
ClassNotes.xyz is a startup from Austin, TX that provides educational resources to students from around the world. The company lists their foundational mission as their belief that “good quality education is a basic right of every human being.” ClassNotes.xyz claims their service improves standardized test scores by offering exam prep that costs 10 times less than tuition centers and academies. To get this reduced cost, ClassNotes.xyz says they’ve increased the efficiency of exam preparation by providing personalized feedback to each student according to their strengths and weaknesses. The ClassNotes.xyz service also provides analytics to students about their current preparation and what they need to focus on. Then, ClassNotes.xyz says they can create a detailed study plan and schedule for each student to prepare for their upcoming exams.
ClassNotes.xyz says their main focus is to help their global community of students access educational resources by digitizing and sharing materials through their app and user-friendly online platform. To accomplish this, they designed their app to work along with the ClassNotes.xyz site to create a flexible and complete learning service. Notes for classes in the curriculum are available on the ClassNotes.xyz website, and can then be downloaded onto the ClassNotes.xyz app. Notes are organized according to different subjects and student grade levels. ClassNotes.xyz even gives examples of past papers to help students with homework.
Both the ClassNotes.xyz website and app offer different services designed to provide a full service learning solution. In addition to test materials and guides, ClassNotes.xyz also features a student blog section. Here, students can share articles with advice for studying, choosing careers, and personal educational experiences. On the other end, the ClassNotes.xyz mobile app offers remote access to test prep materials, offline notes, downloadable materials, and flash cards, which are geared towards on-the-go learning. This dual approach and synergy between the ClassNotes.xyz app and website covers different areas of learning to give students test prep help no matter where they’re located.
The service already caught the attention of some notable backers. ClassNotes.xyz is partnered with the Public Information Technology Board of Pakistan and helps provide students prep materials for their exams. In addition, ClassNotes.xyz lists $4.3 billion-funded startup accelerator MassChallenge as a partner.
As ClassNotes.xyz shows, using your website and app together allows you give your audience access to your service no matter where they are in the world. This flexibility can then in turn make them more likely to continue using it. Of course, creating a website for your existing app starts with getting a memorable domain name, like ClassNotes.xyz has. Get the perfect branded domain name for your service and turn your app and website into the ultimate one-two punch.
AtelierInteriors.xyz – eNom / Open SRS customer (South Africa)
Carving a path for your career is not always a straightforward task. There are many options, and it can be a challenge to pick the right one for you. Your own style and confidence are among the best guides you have to follow when mapping out your professional path. Success can be found when you’re able to identify the skills that make you stand out and combine them with a strong belief in your work. This week’s #WebsiteWednesday features a celebrated interior designer who shows this method in action. Adri van Zyl decided to make a bold choice and change her career plan at the last minute to enter a whole new industry while using her personal taste to guide her business: AtelierInteriors.xyz.
AtelierInteriors.xyz is an interior architecture and design studio established in 2014 by Cape Town-based interior designer Adri van Zyl. Adri drives the creative side of the business while her husband Vincent helps manage the commercial side. Though she is now at the helm of her own successful design studio, Adri started her career with a plan to study law. The week before her classes began, however, she realized that she felt a stronger passion to study graphic design and photography, despite having no previous background in the arts. Adri’s decision to follow her intuition and passion proved to be both a wise and confident choice.
Through AtelierInteriors.xyz, Adri has made a name in her industry and taken on design projects for major retail, residential, and commercial spaces. Her work has also been featured frequently in notable decor outlets Elle, House & Garden, Architectural Digest, and House and Leisure, among many others. Adri continues to display a confident spirit in her work today by allowing her own taste and morals to guide her business.
As the AtelierInteriors.xyz website explains, the studio brands themselves as a “young, innovative, socially conscious studio that believes in bold design and doing things right. The full list of design services that AtelierInteriors.xyz offers covers everything from A to Z, so their domain perfectly fits with their business approach. This includes architecture and decor, furniture design, procurement, styling, and even project management. The studio says they maintain a focus on beautiful design that is also functional.
To see this approach in action, you can simply flip through a gallery of their past projects from the AtelierInteriors.xyz projects page. Clicking on each individual project will take you to a page sharing insight from Adri into the thought process the studio had for each interior design. For trendy wine bar and restaurant Mulberry & Prince, Adri created a French retro chic design that made it unique to the Cape Town eating scene. In the retail sector, Adri designed a boutique jewelry concept store for Famke Jewelry inspired by Memphis, a 1980s design movement. Adri’s versatility in her craft is also on display in the many residential projects she’s taken on, like her minimalistic approach for a luxury loft space in Cape Town’s city center.
Another area where AtelierInteriors.xyz show their sharpness is through their branding. They communicate with potential clients through an email address branded with their .xyz URL. They also use the URL as their social media handle, making for easy brand recognition and increased memorability. This coordinated marketing strategy allows AtelierInteriors.xyz to generate awareness of their website in all their promotion efforts. It’s also a great strategy for driving more traffic and potential clients to their business.
The .xyz community is home to many creative minds that aren’t afraid to follow their own unique style. Through their carefully crafted website design and promotion, AtelierInteriors.xyz and their intrepid founder Adri perfectly illustrate the spirit of creativity, innovation, and branding savvy the .xyz community is known for. Following your own unique taste is a great way to make your work stand out, and AtelierInteriors.xyz shows it can lead to great career success.
