ChristineOh.xyz – Squarespace customer – (United States)
Professionals across various industries are embracing the .xyz domain for their personal websites, highlighting its versatility and appeal in the digital landscape. Writer and book editor Jackson Howard uses JacksonHoward.xyz to display his writing samples. Freelance director, editor and cameraperson Sarah Kuck highlights her career experiences on SarahKuck.xyz. VFX artist Cody Samson showcases his work for Beyoncé and Coachella on Shmody.xyz. In this week’s #WebsiteWednesday, we’ll introduce you to a fashion industry professional who shares her career experiences using a “FirstNameLastName.xyz” domain: ChristineOh.xyz.
ChristineOh.xyz is the personal website of Christine Oh, a New York-based retail and fashion industry professional. Currently leading the planning division at luxury brand Loeffler Randall, Christine focuses on sustainably scaling the business and structuring merchandise and demand planning. Chistine’s background includes time at Walmart Inc., where she managed the Men’s Underwear category, overseeing both in-store and e-commerce sectors. Christine began her career in marketing at fashion brand Everlane, where she contributed to major product launches, celebrity dressing, and developing social strategies. She also worked as a freelancer in Europe, enhancing brand marketing and establishing influencer partnerships for tech startup Norn.
Christine’s extensive campaign work is accessible through her website’s clean and intuitive design. Her standout projects are prominently featured directly on the homepage, inviting visitors to delve into her portfolio. For Walmart, Christine shares that she was the comprehensive manager of the Men’s Underwear, Undershirts, and Thermals category, overseeing its multi-billion dollar business across e-commerce and U.S. stores. She was responsible for buying, planning, and positioning Walmart as a fashion destination, focusing on sales growth, profitability, and market share. Her strategy included financial planning, trend analysis, and optimizing merchandising both online and in-store. Christine introduced new brands and collaborated with existing ones to enhance the fashion appeal, while also leveraging marketing tools for storytelling and promotions. Her role also extended to data-driven site merchandising and effective visual merchandising in physical stores, balancing product assortment and customer experience. She also shares related press, including a 2020 article about how Walmart is collaborating with TikTok creators for shoppable live streams, allowing viewers to purchase featured fashion items directly on the platform, signaling a significant move in social commerce.1
During her time at Everlane, Christine shares how she played a crucial role in the success of the Day Collection, particularly the popular Day Heel. Her responsibilities spanned content creation, influencer and press engagement, and social media strategy. A key initiative involved the Day Market pop-up in San Francisco and New York. Christine facilitated partnerships for event enhancements and managed social media promotion and coverage, generating significant user-generated content. Additionally, Christine spearheaded a unique influencer and press seeding strategy, partnering with Tigers to Lilies for floral-themed shoe promotions, which garnered positive social media responses. Her social strategy involved various activations, including collaboration on promotional videos, Instagram giveaways, and creative teases for new product colors. Notably, an impromptu Instagram story highlighting the popularity of the Day Heel in the office resonated well with both employees and followers, boosting the product’s appeal.
Christine’s Contact page is thoughtfully crafted to encourage collaboration and engagement. It features an easy-to-use contact form, inviting visitors to reach out effortlessly. She states on the page “Hit me up. We can work on cool campaigns and creative projects together.” This message signals her openness to collaboration inquiries, fostering a welcoming atmosphere for potential partners. Alongside this inviting call-to-action, her professionally branded email address [email protected] enhances her website’s trustworthiness and professionalism. This combination effectively balances approachability with a serious commitment to professional collaborations. You can learn more about Christine by following her on LinkedIn and Instagram, and by visiting ChristineOh.xyz.
1.https://www.adweek.com/commerce/shoppable-walmart-fashion-is-getting-a-runway-moment-on-tiktok/In this XYZ Quarterly we’ll cover five ways to build trust with customers on your website. We’ll also provide a recap of XYZ’s Q4 2023 activity.
The emerging technologies we cover continue to evolve. The content below offers ideas for inspiration, showcasing .xyz community members implementing these innovative concepts. The examples of .xyz community members are real-life pioneers implementing technology in the realm of each idea. The information we provide does not constitute an endorsement or recommendation by XYZ. We encourage you to do your own research before using the products and services we feature.
Establishing trust and credibility with your online audience is crucial for sustained business growth in today’s digital era. In a landscape brimming with options, distinguishing your brand through genuine engagement and reliable experiences is essential. Elevate the customer journey and foster enduring connections by prioritizing user-centric strategies. Creating a digital space where customers feel valued and secure can influence their loyalty, transforming casual browsers into long-term patrons.
As part of this year’s XYZ Quarterly theme of Prioritizing the Customer Experience with .XYZ, we are excited to delve into the crucial aspect of building trust with your website. We’ll explore five key techniques that can significantly build trust with your audience, showcasing five .xyz websites that implement these strategies. Additionally, we provide actionable insights and examples from platforms that can assist in elevating your website’s credibility, fostering stronger customer relationships and trust online.
Read on for Part 1: “5 ways to build trust with your website”
Or continue to Part 2: “XYZ’s Q4 2023 Recap.”
Social proof operates on a principle where shoppers seek reviews, recommendations, and evidence of how others have used a product before making their decision. You can tap into this behavior by prominently displaying customer success stories on your website, which may foster trust among visitors. These testimonials showcase real-life examples of customer satisfaction and successful interactions with your products or services, acting as potent endorsements. By presenting these genuine experiences, you can enhance credibility and humanize your brand, allowing potential customers to see the real impact of your offerings.
Incorporate varied forms of customer feedback such as user ratings, detailed case studies, and success narratives. A diverse showcase of positive customer experiences can build an atmosphere of trust and reinforces the value of your products or services. This strategy can aid in developing positive brand perception, contributing to long-term customer satisfaction and loyalty.
Freelance platform Thirdwork.xyz exemplifies the power of showcasing customer success stories to build trust, as outlined in our tip. The platform aims to bridge crypto-native talent with web3 startups, and leverages client testimonials from key industry players like Integral.xyz and RabbitHole. The real-life endorsements displayed on their homepage provide persuasive social proof of the platform’s effectiveness, enhancing its credibility and humanizing its brand.
In addition to testimonials, Thirdwork explains its vetting process and flexible budgeting approach, helping to reinforce its commitment to quality. This transparency, coupled with diverse client feedback, can cultivate a trusted atmosphere, showcasing the platform’s ability to successfully match talent with suitable projects.
Sharing customer feedback, from testimonials to operational insights, can build a trustworthy and engaging website. Reinforcing your brand’s credibility can foster long-term trust and loyalty.
Help boost your website’s transparency by featuring detailed changelogs, along with clear privacy policies and terms. Changelogs, offering a chronological account of updates and fixes, showcase your commitment to openness and respect for user feedback. This transparency can demonstrate honesty in your product development and cultivate user trust.
Updating changelogs, release notes, and transparently dated privacy policies can enhance user engagement and inform about ongoing improvements. This approach goes beyond legal compliance, and can reinforce your reputation as a user-centric and reliable brand. Such consistent transparency can strengthen long-term trust and bolster your brand’s image in the industry.
AI-powered knowledge management platform Heyday.xyz demonstrates the benefits of maintaining a detailed changelog. The platform’s browser extension, acting as a virtual assistant, provides personalized features, recommendations, and knowledge management capabilities to users browsing the web. >This experience can empower users to navigate the vast amount of information available, saving time and effort while making informed decisions.The platform’s changelog chronicles significant updates, like the December 22, 2023 feature for saving writing samples to create more authentic content. This transparency in sharing developments showcases Heyday’s dedication to user-centric enhancements and honest communication about their product’s evolution.
Additionally, the updates detailed in their changelog reflect a commitment to continuous improvement and user engagement. By openly communicating these advancements, Heyday.xyz adheres to user expectations for transparency and reinforces its standing as a reliable and innovative platform.
Another exemplary website is Circular.xyz. Specializing in smart wearable technology, Circular.xyz places a strong emphasis on user privacy and data protection, as evidenced in their privacy policy. Circular.xyz dates their privacy policy and makes it easily accessible, helping to assure users of their dedication to data security and ethical use and strengthening a transparent and trustworthy digital presence. The brand extends this transparency to their release notes. These notes act as a changelog of ongoing bug fixes and improvements, such as updates on Bluetooth connectivity concerns.
Detailed changelogs and clear privacy policies can foster transparency and trust. Keeping users informed about updates and improvements can reinforce your brand’s reputation for being user-centric and reliable.
You can emphasize the value of your website by offering a diverse range of informative resources, such as detailed documents, insightful whitepapers, and comprehensive guides. This approach can demonstrate your expertise in the field and enrich the user experience. Curate and share content that addresses users’ needs and interests to establish your website as a valuable information source. This strategy can be critical for building a trusting relationship with your audience, as it illuminates your commitment to providing more than just products or services. You’re offering knowledge and insights that can guide their decisions and enhance their understanding.
It’s important to keep this content fresh and relevant. Regularly updating and expanding your resource library can help keep your users continually engaged and finding new value every time they visit. This practice can keep your content relevant in a rapidly evolving digital landscape and help foster long-term user satisfaction and loyalty. Continuously providing updated and comprehensive content demonstrates your dedication to user needs. This can position your brand as an authoritative and trustworthy source in your industry.
Alongside.xyz, a crypto index-focused startup, embodies the practice of offering value-added content. Their platform provides users with ample resources, including a knowledge base and a blog. This curated content can educate users about Alongside’s primary product, the Alongside Crypto Market Index ($AMKT), and broaden their understanding of the broader crypto market. The blog features articles that delve into complex topics like the improvements in AMKT V2, offering insights into no reliance on custodians, on-chain rebalancing, and permissionless minting. This range of educational material demonstrates Alongside.xyz’s prowess in the field and underscores their commitment to enhancing user knowledge.
In addition to the blog, Alongside.xyz’s developer documentation1 and whitepaper2 provide detailed information about their products and the underlying technology, with any updates or modifications documented in the footer. This includes explanations of the token’s features such as full collateralization and programmability, catering to a more technically inclined audience. By regularly publishing updated resources, Alongside.xyz keeps its content fresh and relevant, helping to maintain user engagement and adding value to the visitor experience. Their dedication to providing comprehensive and up-to-date information reflects a commitment to user education and empowerment.
Enriching the user experience through a variety of educational resources can establish your brand as an authoritative source in its industry. Keeping your content relevant can foster long-term user satisfaction and loyalty.
For e-commerce success, prioritizing secure financial transactions is crucial. Integrating recognized and trusted payment services such as Amazon Pay and PayPal, can significantly elevate your platform’s trustworthiness. These services, known for their advanced encryption and stringent security measures, can help safeguard customer data. By offering these secure payment options, you can assure customers a safe shopping experience, leveraging the established trust of these gateways. Familiar and reliable payment methods can increase customer confidence and encourage them to complete purchases without security concerns.
Regularly updating and maintaining these payment integrations aligns with industry best practices and addresses emerging security threats. Implementing secure, reputable payment options can enhance transaction safety and reflect your commitment to customer security. This approach can boost customer loyalty and repeat business, establishing a foundation for enduring success in the digital marketplace.
Indo.xyz, the online platform for INDOxyz, a premium coffee brand co-founded by Snoop Dogg and coffee entrepreneur Michael Riady, features secure payment options like Amazon Pay and PayPal. These trusted gateways, renowned for their robust security, instill confidence in customers, assuring them of a safe purchasing experience. This integration is vital for INDOxyz, a newer entrant in the coffee market, as it can immediately build trust with customers through reliable transaction security.
By aligning with industry standards for e-commerce security, Indo.xyz enhances the brand’s credibility. Regular updates to these payment systems ensure protection against emerging threats, reinforcing customer trust. This strategic approach can secure customer transactions and foster loyalty and repeat business.
Prioritizing secure and reputable payment options can help build trust and ensure customer loyalty. This approach can provide a secure shopping experience and enhance your brand’s credibility.
Building trust with your audience can begin with an intuitive and comforting user experience (UX). Aim for a clean, straightforward website layout with clear navigation, striving for easy usability across devices. This approach can make your site visually appealing and easy to use, while also conveying reliability and professionalism.
Consistent and recognizable branding across all digital platforms, including social media and email communications, is also crucial. A unified brand image can enhance visibility and recognition, signaling dependability and professionalism. This consistency can reinforce user confidence in your brand. Blending intuitive UX with a strong brand identity can create an appealing, trustworthy online environment that fosters long-term loyalty.
Catering and event service PizzaTime.xyz showcases how intuitive UX and consistent brand identity can build trust and enhance user experience. The website’s design is user-friendly and straightforward, featuring a static menu at the top, fostering ease of navigation and accessibility for users planning events for remote teams. This clear, seamless layout, combined with branded elements like their distinct logo, contributes to a reliable and professional online presence. PizzaTime.xyz extends this consistency to their Instagram social media account, maintaining a fully branded experience that enhances brand recognition and trustworthiness. Additionally, the inclusion of convenient features like a chat option and a direct “Get In Touch” link at the bottom of the website, connecting users to [email protected], exemplifies an intuitive approach to user interaction, which can help establish a sense of reliability and approachability.
The harmonious blend of a user-friendly website and a strong, recognizable brand identity can make PizzaTime.xyz appealing and instill confidence in users. By simplifying the process of organizing remote team events and supporting a cohesive brand experience, PizzaTime.xyz shows an interest in fostering long-term loyalty and trust among its customers.
The combination of intuitive UX and consistent branding can enhance trust and loyalty. Striving for a seamless website design and uniform brand image across all digital platforms can convey reliability and professionalism, which can lead to a strong, trustworthy relationship with your customers.
These tips can help you develop a trustworthy and engaging online presence. Each tip addresses a key aspect of the user experience, from prioritizing security and transparency to providing helpful information and an easy-to-navigate interface. Implementing these strategies can boost user satisfaction and loyalty, as well as solidify the credibility and professionalism of your brand. Together, they form a powerful approach to fostering a positive and lasting relationship with your audience in the digital space.
As we bid farewell to 2023, we reflect on an exciting year filled with achievements and expansion. We significantly updated our eth.xyz service to enhance user experiences. Our Domains Reports continue to be well-received, offering unique insights into the industry, while our #AIMonday blog series captivated readers with its thought-provoking content on all things artificial intelligence and machine learning. Supporting 60 hackathons was a highlight of our community engagement, where we were inspired by numerous enthusiastic innovators building on .xyz domains. This fourth quarter has been a testament to our pursuit of excellence. Take a closer look at our accomplishments in Q4.
The XYZ Black Friday and Cyber Monday sales provided an opportunity to acquire the ideal domain and apply our quarterly website tips, focusing on customer experience.
This year, our partners introduced a variety of offers across XYZ’s extensive domain portfolio. The .xyz domain was a standout, available at just $0.99 for the first year at some retailers. Additionally, we offered a variety of unique domains such as .Homes, .Autos, .Motorcycles, .Boats, .Yachts, .Monster, .Quest, .LOL, .Pics, .Mom , .Lat, Beauty, .Hair, .Skin, .Makeup, all at an exciting price of only $1.50 for the first year. Not to be overlooked were the .College, .Baby, and .Rent domains, each available for only $1.99 for the first year!
In case you missed the sale, subscribe to our newsletter to ensure you catch the next one.
There were some incredible domains registered, and some live websites are already up and running:
On November 11th, the Double 11 Shopping Festival in China, originally celebrated as Singles’ Day, marks a significant surge in online shopping, drawing international interest. This event underscores the influence of e-commerce and the global appeal of the .xyz domain, which provides a limitless platform for both consumers and businesses around the world, making it an ideal occasion to acquire a personal .xyz domain.
In China, the .xyz domain has become increasingly popular, emerging as one of the most notable new generic Top-Level Domains (ngTLDs) in the region. XYZ demonstrates its commitment to the Chinese market by establishing a Wholly Foreign-Owned Enterprise (WFOE), obtaining a Chinese business license, and opening a Beijing office. This has led to a diverse range of users, from small enterprises to large corporations in China, showcasing innovation within the .xyz community.
To celebrate the Double 11 Shopping Festival, we offered .xyz domains at a special price of 11 RMB or less, catering to the increased online shopping activity.
These sales enabled people and organizations worldwide to prepare for 2024 with amazing new websites. We saw many great domain registrations including:
Don’t miss the opportunity to register your perfect .xyz domain today.
In the last quarter, eth.xyz has experienced several updates and enhancements. The release of OpenSea API V2 marks a significant development, as it now hides user-hidden or spam NFTs, aligning with preferences set in OpenSea profiles. This update also introduced extensive cross-chain support, now including blockchains like Arbitrum, Avalanche, Base, Solana, Polygon, Zora, and more, broadening our platform’s reach and capabilities. In addition, our user interface has been improved, featuring the updated Twitter X logo, a new website icon, and a convenient hamburger menu for simplified navigation.
Profile information now benefits from small UI updates, auto-linking of URLs in custom records, and user-friendly tool-tips on hovering over icons. As eth.xyz continues to evolve, these improvements underscore our commitment to enhancing user experience and staying at the forefront of blockchain technology advancements.
Our weekly blog series, #AIMonday, showcases bleeding-edge platforms emerging from the .xyz community of AI innovators. The term “ai” remains at the top of the list of leading keywords among newly registered .xyz domains, and this ongoing trend shines a spotlight on the many AI-focused end-users developing within our community. As a universal domain ending, .xyz has become a favored choice among innovators, especially in pioneering fields like blockchain, web3, and AI. This preference underscores XYZ Registry’s commitment to staying at the forefront of the innovation economy, a commitment mirrored in the rising trend of AI keyword registrations within the .xyz domain space. This synergy between the adoption of new technology and .xyz domains showcases our dedication to supporting and nurturing the dynamic and rapidly evolving landscape of AI development.Here is a selection of the notable projects we’ve shared this quarter:
VMOD.xyz is the online home of VMOD 3D Library, a repository for digitized fashion materials.
WillGarner.xyz is the personal website of Will Garner, an architect integrating artificial intelligence into the field of architecture.
ThePeeps.xyz is the online home of The Peeps, a UK-based creative concept team that aims to blend traditional skills like copywriting and coding with contemporary technological advancements such as AI, Augmented Reality (AR), and web3 technologies.
Octane.Security is the online home of Octane, an offensive security platform that helps web3 dev teams test their code and expedite deployment.
IRIS.Audio is the online home of IRIS Audio Technologies, a UK-based startup with a core mission of enabling individuals to “Listen Well.”
Every Wednesday since the end of 2014, we have shared a #WebsiteWednesday blog post that spotlights the creativity and innovation in the .xyz community. Our featured websites represent the assortment of unique startups, mission-driven organizations, notable creatives, pioneering artists, and more.
Explore a sampling of the remarkable websites featured this quarter:
Sundays.xyz is the online home for Sundays, a UK-based clothing brand.
AlexWatt.xyz is the personal website of Alex Watt, copywriter at Constellation Brands, an international producer and marketer of beer, wine, and spirits.
Baseflow.xyz is the online home of Baseflow, a platform designed to simplify the “citizenship by investment” process and assist individuals in joining progressive countries.
Shmody.xyz is the online home of Cody Samson, also known as “Shmody,” a freelance audio-visual artist and designer based in San Francisco.
Zephr.xyz is the online home of Zephr, a tech startup focused on next generation location-based solutions.
On Thursdays, we dedicate a #BlockchainThursday blog post highlighting the web3 projects launching in the .xyz community of blockchain pioneers. This quarter, we’ve shared ventures such as analytics platforms, crypto startups, NFT platforms, and more.
Discover a selection of the unique projects we’ve shared:
XP.xyz is the online home of XP, a web3-native ticket marketplace that has recently emerged in the live event ticketing industry.
Flooz.xyz is the online home of Flooz, a blockchain analytics platform designed to help users make informed investment decisions.
Megavrse.xyz is the online home of Megavrse, piloting what’s known as Metaverse 2.0, a new generation of the metaverse.
Vibe.xyz is the online home of Vibe, a self-described “NFT-to-Product platform” headquartered in San Francisco.
Polybase.xyz is the online home of Polybase Labs, a crypto startup on a mission to develop a “fair, accessible, and safe blockchain infrastructure to make the world more equitable.”
The monthly XYZ Registry Domains Report offers an overview of the latest trends in premium and aftermarket domain sales, including key .xyz registration keywords, notable sales, and popular TLDs in premium registrations. Each month, the report provides in-depth insights and success stories from registrants who have found significant success with .xyz domains. Additionally, the Domains Report highlights startups within the .xyz community that have secured substantial venture capital, reflecting their financial stability and innovative potential and exemplifying the entrepreneurial and innovative spirit of our community.
Highlighted below is just a selection of the many successes we’ve shared this quarter:
Subscribe to our newsletter so you don’t miss the next XYZ Registry Domains Report.
XYZ supported participants in 60 hackathons, providing coders with .xyz domains to help fuel their creative ideas in the digital landscape. These hackathons were held on a global scale, with some conducted virtually and others spanning diverse locations across the world.
Silico Battles, Dapi Token Presales, BRHS Hacks 2023, DevFest 2K23, Code4cause, Reality Rush Hackathon, Shistech, VIRUS by Team Eniac, Equitable Elevation III, Elithon v6.0, Hacktoberfest, HW Game Jam, Fremont Hacks 2023, Concepto, Technophilia 4.0, CodeWave, X-Hack, Code for Change, FutureHacks, EquiHacks S1, Buildspace Hacks, Inisio Hacks, North Shore Hacks, Tedx Manipal University Jaipur, Pebble Change the World Hackathon, HackSharks 2.0, Spacesprint, Code wars Session 1, Fine Arts And Photography Society’s Kaleidoscope, PECFEST Hackathon, Engage 3.0, REVA HACK 2023, Enigma, Turning Hacks 1.0, hackCBS 6.0, Build, MakeUC, Hack4World Baku 2023, Fall Fiesta FTC Scrimmage, alGIRLithm, Innovate Hacks, Evergreen Grand Hackathon, AliceHacks, HackBlue Cyber Hackathon, GEEKATHON 1.0, BostonHacks, Hack the Lab, Equitable Elevation IV, CodeMystique, HackwithMAIT 4.0, Techgenesis, ClockHacks 2, FOSSConf23, CodePeak, Hello World, Innotech’23, FalconHacks v2, VikingHacks, Hack The Grid, WinterHacks 2023
“We’re delighted to share that the event achieved remarkable success. Thanks a lot to Gen.xyz for partnering with us in the 2023 edition of REVA HACK.”-Team REVA HACK 2023
XYZ continues its mission to empower up-and-coming coders, providing them a platform to exhibit their innovative ideas and projects to a worldwide audience via their own .xyz domains. If you’re planning a hackathon and are interested in partnering with XYZ to foster and promote the next wave of digital pioneers as they carve out the future of tech, contact us today!
As we begin the new year, it’s thrilling to see the .xyz community flourish and evolve. We remain committed to supporting the emerging generation of internet innovators developing projects in advanced technologies such as AI and blockchain. We’re proud to honor the varied and significant contributions from the artists, creators, entrepreneurs, business leaders, and project visionaries who continuously enhance our community with their inventive and enterprising spirits.
Stay up to date by subscribing to our newsletter, and following us on Instagram, Threads, X/Twitter, and Facebook.
1. https://docs.amktdao.com/amkt-documentation/amkt-documentation/token
2. https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F1TdhgZjBe7fkATpK73SN%2Fuploads%2F80zr3ri8BumB3Hm9quGV%2FWhitepaper.pdf?alt=media&token=c5385dd3-613b-4963-beae-b8176bb482ce
3. https://www.finsmes.com/2023/10/blackbird-labs-raises-24m-in-series-a-funding.html
4. https://venturebeat.com/games/animoca-brands-raises-20m-for-mocaverse-web3-project/
5. https://www.theblock.co/post/265947/crypto-data-platform-startup-shadow-raises-9-million-in-paradigm-led-seed-round
6. https://cryptonews.net/news/defi/27868313/
7.https://www.theblock.co/post/265120/jack-dorsey-seed-round-decentralized-bitcoin-mining-pool-ocean
8. https://www.globenewswire.com/news-release/2023/10/25/2766454/0/en/Nocturne-Raises-6M-Seed-Round-to-Bring-Private-Accounts-to-Ethereum.html
9. https://www.coindesk.com/business/2023/11/06/smart-contract-platform-llama-raises-6m-from-investors-including-polygon-aave-founders/
10. https://www.prnewswire.com/news-releases/kinto-raises-5-million-to-launch-first-kycd-layer-2-blockchain-for-financial-institutions-and-decentralized-protocols-301988179.html
WorkbyBobo.xyz – Wix customer – (United States)
Creative and skilled professionals are using .xyz domains to establish their online presence and showcase their work. Content marketer and writer Allaire Rae Conte highlights her portfolio on Allaire.xyz. Writer and book editor Jackson Howard uses JacksonHoward.xyz to display his writing samples. Comedy writer and copywriter Alex Watt shares his work on AlexWatt.xyz. In this week’s #WebsiteWednesday, we’ll introduce you to a multidisciplinary designer who highlights his work using his own memorable personal website: WorkbyBobo.xyz.
WorkbyBobo.xyz is the personal website of Brent Bobo, a multidisciplinary designer and creative based in Brooklyn, NY. He is currently a part of the team at Droga5 NY, where he works collaboratively with a diverse range of global clients, including HBO Max and Meta. He blends art and design in his approach, developing solutions that are conceptual, experimental, thoughtful, and purposeful. Beyond his role at Droga5, Brent is the founder of The POV Group, a design studio that focuses on offering a society-centered perspective to brands and creatives. The studio actively engages in various projects, including non-profit initiatives, art and design services, and community events.
A simple and straightforward website design makes exploring Brent’s work samples easy. His highlighted work projects are showcased directly on his homepage. And from any other page on this website, just click the Work menu to go directly to the collection. For Meta, Brent and his team tackled the challenge of Gen Z’s “indifference” towards the brand. The objective was to create a brand platform that resonated with the fast-paced and dynamic nature of cultural conversations on social media, particularly to engage Gen Z and alter their perception of Meta. The solution involved a collaboration with rapper Coi Leray, known for her unique and empowering personality. The project centered around producing a music video that brought together Coi Leray’s passions for anime and basketball, encapsulating the idea that anything is possible when connecting with one’s interests on Meta. Initially, the design task was to develop an end card treatment for Meta’s “It’s Your World” campaign. However, this evolved into creating a whole music video. The project aimed to authentically blend elements of traditional Manga with Coi Leray’s distinctive style. This vision was brought to life not only in the music video but also through a campaign that included paid and organic social media content, GIFs, and even a Manga created specifically for Coi Leray. The project emphasized authenticity and creativity, effectively engaging with the target audience.
For HBO Max, Brent and his team embraced the opportunity to launch Scene in Black’s latest series, “The Recipe w/ Ghetto Gastro,” in honor of Black History Month, themed “Celebrating Black Stories Today and Every Day.” Scene in Black is a social-first initiative dedicated to celebrating Black narratives. Ghetto Gastro, a New York-based collective of chefs and food enthusiasts with roots in the Bronx, formed in 2012, was central to this project. The solution was an interview-style recipe video featuring Ghetto Gastro. In this video, they prepared their Triple C’s meal, inspired by HBO’s “The Wire.” The video offered viewers a chance to join the collective as they explored the cultural history of food and its role in fostering community. This approach highlighted Ghetto Gastro’s culinary skills and underscored food’s role in cultural storytelling and community building.
Brent’s Process page showcases a variety of his previous projects. This includes logos, packaging designs, merchandise concepts, 3D renders, and typography. The page features an interactive element where visitors can “drag work,” allowing for a dynamic exploration of the work. This draggable functionality facilitates user interaction and organizes the content in a unique way. Each project is displayed in a manner that offers a clear and straightforward presentation of Brent’s range of skills and creative experiences.
WorkbyBobo.xyz features a unique contact feature. By clicking on “Contact” in the menu options, a set of floating fields appears welcoming the submission of your name, social media handle (@), and your phone number (#). Once those fields are filled, you can then click “Let’s Create” and the information will be forwarded to Brent. Incorporating an easy-to-use contact feature on a platform for a creative professional like Brent offers several significant benefits. Firstly, it streamlines communication, helping potential clients, collaborators, and fans reach out with ease, which can foster opportunities for new projects and partnerships. This accessibility can greatly enhance networking and professional growth. It can also simplify the process for those seeking to engage his services or learn more about his work, which is particularly important in the fast-paced world of design and creative industries. An intuitive contact feature reflects positively on Brent’s brand, showcasing his commitment to accessibility and user-friendly experiences – key aspects in design and creative fields. Moreover, it can serve as a direct channel for feedback and engagement with his audience, providing valuable insights that can inform future projects and strategies. An easy-to-use contact feature can be an essential tool for professionals like Brent because it can facilitate connections and enhance his professional image and accessibility in the digital space.
We spoke with Brent about his decision to build his website on .xyz. As he explained,
“What drew me to a .xyz domain was it’s ability to stand out amongst other creative portfolios. I found that it offered an ability to design all aspects of the website, from the first user interaction to the last, making it memorable and tailored for like-minded audiences.”
You can learn more about Brent by following him on LinkedIn, and by visiting WorkbyBobo.xyz.
Makeitrad.xyz – Namecheap customer – (United States)
Talented creatives are establishing their online homes on .xyz domains to showcase technology-driven portfolios encompassing a diverse range of artistic work. Architect and AI visionary Will Garner uses WillGarner.xyz to highlight his creative process. Artists Harry Yeff (also known as Reeps100), and Trung Bao developed VoiceGems.xyz, a generative art project designed to translate a person’s voice into a gemstone-like sculpture. Creative agency ThePeeps.xyz harnesses the potential of artificial intelligence to help generate award-winning campaigns. In this week’s #AIMonday, we’ll introduce you to a skilled AI-focused artist who highlights his work using a memorable domain: Makeitrad.xyz.
Makeitrad.xyz is the personal website of Makeitrad, an artist and designer with a distinct approach to digital art. Based in Los Angeles, the artist integrates AI and machine learning with “ideas of randomness and noise,” to shape his creations. Makeitrad’s portfolio reflects a thematic exploration of finding organic beauty in nature amidst a technology-dominated world. His work is characterized by vibrant, playful qualities, embodying a sense of innocence and fun. This style results in insightful artwork that stands out in the realm of digital and AI-assisted art.
In an April 2023 interview,1 Makeitrad offers insight into his artistic journey and the exploration of technology in his work. A college sculpture class initially influenced him, leading to an arts career where he graduated from CalArts and advanced from designer to creative director in motion design. His career took a turn towards directing live-action commercials and teaching motion design at his alma mater. Makeitrad’s entry into the world of NFTs marked a significant shift in his creative process. He initially experimented with monochrome loops, leading to the sale of multiple collections. Makeitrad’s venture into AI began in 2021, inspired by artists like Jeremy Torman. His early AI-based work includes dynamic animations, a departure from his previous still pieces. Makeitrad’s AI journey involved pioneering methods, including creating his own data sets and models, particularly evident in his “Artificial Architecture” and “Majestic Mycology” series. The interview highlights Makeitrad’s interest in natural and organic imagery, evident in his collections. He emphasizes the transformative impact of AI across various industries and the importance of artists embracing this technology. In the interview’s conclusion, Makeitrad acknowledges his collaborations and expresses gratitude to influencers and supporters of his artistic journey, like Jeremy Torman and Chris Trueman.
Makeitrad.xyz serves as an extensive showcase of the artist’s multifaceted journey in the digital art world. The online hub shares Makeitrad’s preferred and utilized NFT platforms, including fxhash.xyz and OpenSea. Additionally, it links to press coverage and gallery shows, like the notable AI Surrealism exhibition at Oculus NYC.Hosted by Superchief Gallery NFT and Exquisite Workers, this event marked the largest AI art show in history, featuring 100 AI artists from June 2-8, 2023.1
The Collections page is a gateway to exploring the artist’s diverse body of work. It offers intuitive filters to navigate through various themes, including 3D, AI, Architecture, and Nature. This feature allows visitors to engage deeply with Makeitrad’s artwork, tailored to their interests.
Featured collections include “Evolution’s Echoes,” a Mirage Gallery Curated Collection. This collection consists of 150 looping animated pieces that delve into the themes of evolution and perpetual transformation. Each piece is an immersive journey, showcasing a seamless loop that echoes the dynamic essence of an evolving universe. The series is a culmination of Makeitrad’s endeavors in AI Art, demonstrating the harmony of Stylegan and Diffusion techniques to create mesmerizing visual narratives. Evolution’s Echoes is a testament to the limitless potential of technology blended with artistic creativity.
Another notable collection is “CHaiRs.” This collection uses AI to reimagine mid-century furniture designs, creating new and unexpected forms. A distinctive aspect of the CHaiRs collection is how the AI skillfully mirrors real chair designs yet retains an abstract, non-functional character. This collaborative collection uses Latent Imagen and Stable Diffusion, showcasing Makeitrad’s innovative approach to combining AI with traditional design elements. Through CHaiRs, viewers can appreciate the nuanced balance between realism and abstraction, making it a unique exploration of AI-generated art.
A distinct personal website like Makeitrad.xyz can be very effective. The unique and catchy domain of Makeitrad.xyz ensures easy recall and accessibility for users. Visitors to the site are presented with a comprehensive view of Makeitrad’s diverse projects, all conveniently located in one digital space. Streamlined navigation lets visitors quickly understand Makeitrad’s artistic range, potentially opening doors for collaborations. Makeitrad.xyz offers significant benefits for personal branding and professional online presence. It’s straightforward and memorable, enhancing brand recognition. A domain that exactly matches your brand name, like Makeitrad.xyz, can benefit your visibility in search engines, as people may search your exact brand name to find your website. As of January 4, 2024, Makeitrad.xyz ranks first on a Google search for “makeitrad.” Further, the modern appeal of the .xyz extension can set you apart, offering a unique identity in the digital space. .XYZ’s global appeal makes it ideal for reaching an international audience, and the versatility of .xyz allows for a wide range of uses, adaptable to various professional and personal needs. You can discover more about Makeitrad by following him on X (Twitter) and Instragram, and by visiting Makeitrad.xyz.
Zephr.xyz – Namecheap customer – (United States)
The .xyz community is home to forward-thinking developers aimed at revolutionizing industries. Retail technology company EON.xyz is geared towards optimizing product traceability. Citizenship by Investment platform Baseflow.xyz strives to elevate global citizenship. Marketing platform SesameLabs.xyz aims to enhance the way marketers reach, engage, and attract customers. In this week’s #WebsiteWednesday, we’ll introduce you to a tech startup focused on revolutionizing GPS accuracy: Zephr.xyz.
Zephr.xyz is the online home of Zephr, a tech startup focused on next generation location-based solutions. Zephr aims to revolutionize GPS precision by utilizing raw satellite measurements from mobile phones and employing a software server for error correction, thereby significantly enhancing GPS accuracy. Founded by mapping professionals, Zephr’s approach, innovative and attracting investment interest, targets benefiting industries like rideshare, autonomy, and augmented reality with cost-effective, precise positioning solutions, reducing the need for extensive mapping. In November 2023, it was reported that the startup raised $3.5M to work toward their goal of improving GPS with zero hardware modifications.1
On Zephr.xyz, the company highlights “The Zephr Solution,” which aims to address the inconsistencies of GPS technology in mobile devices and wearables by introducing a networked GPS solution. Zephr claims this patent-pending technology enhances GPS accuracy by 5 to 10 times, achieving accuracy levels of under 1 meter. It achieves this enhancement by interconnecting satellite measurements across multiple devices, with a priority on user privacy. Zephr intends to provide this enhanced GPS as a standalone software development kit (SDK) product for mobile app integration, potentially unlocking new markets such as AR, gaming, mobility, logistics, safety, sports, and mapping. The company asserts that improved GPS accuracy can have significant economic value, with each second of enhancement translating into millions of dollars.
Zephr aims to tackle current GPS technology limitations, which are often plagued by inaccuracies from building bounce and blocked line-of-sight signals. Their innovative approach is designed to transform every mobile phone into a base station, leveraging raw satellite measurements to generate an ensemble error correction. This process aims to significantly enhance GPS accuracy and consistency, mitigating the issues associated with signal interference in urban environments.
Zephr.xyz explores potential applications for GPS improvements, highlighting the advantages of their technology in various fields. For example, they emphasize that achieving optimized GPS accuracy can significantly enhance augmented reality experiences, enabling a wide range of applications without the need for costly global 3D mapping efforts. Additionally, Zephr suggests that improved GPS accuracy can revolutionize gaming, enabling new interactive game mechanics such as precise tagging, obstacle avoidance, and location-based interactions, potentially enhancing the gaming experience for users.
Sean Gorman, CEO of Zephr, has a diverse background in technology and academia. Prior to his current role, he served as an engineering manager at Snap, focusing on consumer mapping and augmented reality. He joined Snap through the acquisition of Pixel8earth, a 3D mapping project. Before that, Sean worked at Maxar (formerly DigitalGlobe) as the Head of Technical Product Management, contributing to the development of GBDX and machine learning tools for satellite imagery. Sean’s academic background includes a PhD from George Mason University, where he conducted research in complex networks and geospatial technologies. He has also been recognized as an expert in critical infrastructure and served on the Homeland Security Advisory Council. We had the opportunity to speak with Sean about his decision to build on .xyz. As he explained, “We went with a .xyz domain because we are a GPS technology company and latitude, longitude, altitude are often expressed as xyz coordinates. So it was a great fit since the end product of Zephr is a xyz set of coordinates.” You can learn more by following the company on LinkedIn and by visiting Zephr.xyz.
1.https://techcrunch.com/2023/11/02/zephr-emerges-from-stealth-with-3-5m-and-plans-to-create-a-networked-gps-using-cell-phones/
Rune.Game – Namecheap customer – (Singapore)
Developers are leveraging AI and showcasing their innovative projects on .xyz and XYZ Registry domains including .Monster, .Audio, and .Game. Software solution IRIS.Audio leverages AI to innovate audio and eliminate background noise. Web3 gaming company Zypher.Game harnesses AI to foster a fair and integrity-rich gaming environment. Text-to-speech platform TTS.Monster uses AI to enhance live stream interaction. In this week’s #AIMonday, we’ll introduce you to a fantasy-based gaming ecosystem harnessing the power of AI to generate its artwork: Rune.Game.
Rune.Game is the online home of Rune Metaverse, a gaming ecosystem rooted in dark fantasy. Since its launch on March 31, 2021, Rune has introduced an in-game currency, governance token, decentralized NFT Marketplace, and a play-to-earn arcade game for desktop and mobile, cultivating an international community. Rune is also actively developing a 3D “massively multiplayer online role-playing game” (MMORPG) – a type of multiplayer online video game set in a three-dimensional virtual world. Rune strongly focuses on deep blockchain integration by incorporating on-chain mechanics directly into NFTs. Notable projects in Rune’s portfolio include the Rune Raid blockchain game, the downloadable Rune Evolution play-for-rewards game, and the arena brawler Rune Infinite. Each project builds upon Rune Sanctuary‘s foundation, a RPG within the Rune Metaverse.
A unique aspect of Rune Metaverse is its innovative use of AI for generating artwork. As they share on the AI page, Rune employs AI algorithms based on prompts suggested by the community, aiming to make it an inclusive creative process for fantasy enthusiasts. Rune also intends to involve its decentralized autonomous organization (DAO) in refining AI-generated content, allowing token holders to participate in decision-making. Rune acknowledges the transformative potential of AI in the entertainment industry, with its capacity to produce high-quality art, videos, and game assets. The Rune team aims to leverage AI to elevate the gaming experience. A key area of their innovation lies in the designing process of their NFTs. Historically, these digital items featured uniform designs. However, Rune now aims to create distinct generative art for each NFT created. This approach challenges the gaming industry norm, especially considering the high volume of mints for each NFT, often exceeding 2000. Despite this, Rune has adeptly navigated these complexities, ensuring that each NFT released in their games possesses a unique design.
Rune Metaverse combines blockchain technology, AI-generated artwork, and community involvement to deliver a unique fantasy gaming experience. Their selection of a .Game domain highlights Rune’s commitment to pushing the boundaries of innovation within the gaming industry. By embracing the Rune.Game domain, the company showcases its dedication to creating an immersive gaming ecosystem that sets new standards. This domain choice not only provides a memorable and straightforward URL for gamers but also signifies Rune’s position at the forefront of gaming innovation. It enables enhanced online visibility, making it simpler for players to discover Rune’s bleeding-edge offerings and immerse themselves in the Rune Metaverse. The .Game domain underlines Rune’s pioneering identity in gaming, making it easier for the community to find and engage with their online platform. You can learn more by joining the Discord, following Rune on X (Twitter), Facebook, LinkedIn, Twitch, and YouTube, and by visiting Rune.Game.
LisaOrth.xyz – Namecheap customer – (United States)
The .xyz community is home to many visual creatives and skilled artists showcasing their accomplishments on .xyz domains. Boston-based multimedia designer, illustrator, and animator Chris Maher displays his projects on ChrisMaher.xyz. Multidisciplinary artist Nina Fraser highlights her assortment of creative work using NinaFraser.xyz. Contemporary artist Michael Ho uses MichaelHo.xyz to share his innovative art. In this week’s #WebsiteWednesday, we’ll introduce you to a skilled creative who displays her generative artwork using a “FirstNameLastName.xyz” domain of her own: LisaOrth.xyz.
LisaOrth.xyz is the personal website of Lisa Orth, a creative professional with a varied background in the arts. Her artistic journey began in Seattle, where she initially worked as a graphic designer and art director. In the late 1980s, she worked for renowned cultural institutions such as Sub Pop Records, the Center on Contemporary Art (COCA), and The Rocket, a local music magazine.As Sub Pop’s first official Art Director, Lisa played a pivotal role in shaping the grunge aesthetic of the era by designing Nirvana’s early records and their iconic logo. In 2007, after co-founding a design agency in Seattle and serving as its Creative Director, she pivoted into the field of tattooing, establishing a distinctive linework-based style that earned international recognition and a devoted clientele. In 2020, Lisa shifted her focus to digital art and blockchain technology, particularly in the NFT art space. Her current focus is on creating abstract generative art. Lisa’s code-based creations have garnered attention internationally, with her work showcased in exhibitions such as Art Basel Paris +1 and NFT Show Europe.2
Between Stations, Lisa Orth
Lisa’s website is user-friendly, facilitating easy navigation for visitors. The homepage features a colorful, easily viewable scrolling display of Lisa’s generative artwork. Hovering over each image reveals the project title, while clicking an image offers more details, including the hosting location. For instance, a piece titled “Between Stations” is hosted on generative art platform fxhash.xyz. You can explore more of Lisa’s featured artwork by selecting the Art menu option, where each project and collection is neatly presented.
Check out the Press page to find over a dozen published interviews and articles about Lisa. You can find an article titled “The Geometric Abstraction Of Lisa Orth,” dated May 18, 2023, from Unit London, a publication highlighting “artists using ascendant technologies to expand the art audience.” In the interview, Lisa discusses her approach to the intersection of mathematics, generative code, and geometric aesthetics in her art practice. She emphasizes the interconnectedness of these elements, with mathematics providing the foundational structure for her visual systems. Lisa also highlights how experimentation and intuition, rather than rigid preconceptions, guide her dynamic approach to geometry, honed over her 30 years in creative fields.
LisaOrth.xyz also features a Blog, which includes some written works focused on Lisa’s projects and processes. The entry titled “About Speak to Me” explores the concept of a life force within art and the idea of connecting with creative energy. Lisa reflects on historical perspectives from Surrealists and artists like Hilma af Klint who believed in the spiritual dimension of their work. While not making such claims herself, Lisa suggests that through the act of creating generative artwork, she seeks a connection with something beyond our current understanding of the universe.
Lisa’s decision to develop her generative art-focused website on LisaOrth.xyz was a strong choice, aligning seamlessly with the innovative spirit and modern technology associated with the .xyz domain. As a creator deeply entrenched in the world of modern, generative artwork and blockchain technology, her choice of domain underscores her commitment to pushing the boundaries of artistic expression through emerging digital mediums. The .xyz domain reflects the forward-thinking nature of her work and resonates with the global reach and accessibility that her art strives to achieve. In a digital landscape where innovation is key, LisaOrth.xyz serves as a fitting virtual canvas for her creations. You can learn more and see more of Lisa’s artwork by checking out her artist profile on fxhash.xyz, following the artist on X (Twitter) and Instagram, and by exploring LisaOrth.xyz.
1.https://parisplus.artbasel.com/
2.https://www.nftshoweurope.com/
Holder.xyz – Hover customer – (United States)
The .xyz community is home to platforms that exemplify innovation and creativity, setting new standards in the blockchain industry. NFT-to-Product platform Vibe.xyz helps creators turn NFTs into applications and products via smart contracts. Web3 platform Evaluate.xyz assists NFT collectors in tracking their portfolios across multiple blockchains, aiding them in finding favorable deals across popular NFT marketplaces. Blockchain protocol Upshot.xyz aims to enhance NFT market operations with an appraisal platform. In this week’s #BlockchainThursday, we’ll introduce you to a Customer Relations Management platform aimed at helping organizations enter web3: Holder.xyz.
Holder.xyz is the online home of Holder, a web3 Customer Relationship Management (CRM) and marketing automation platform. The innovative platform is designed to help facilitate customer engagement for businesses transitioning to web3. Holder aids web3 communities, decentralized autonomous organizations (DAOs), and entities in analyzing wallet data to collect, interpret, and interact with their customer base. The platform is purported to be the first to combine wallet data analytics with marketing tools to help improve customer data management and engagement for NFT projects and web3 businesses.
The CRM platform offers a suite of tools designed for web3 business needs. Its core features include detailed wallet data analytics, a CRM system tailored for decentralized environments, and a marketing automation engine that aims to streamline the process of customer engagement in the token economy. These tools are designed to handle the unique aspects of web3 relationships, from tracking token transactions to understanding the social dynamics of DAOs.
As highlighted on Holder.xyz, the platform features a structured method that aligns with its suite of tools. The three-tiered approach is designed to streamline customer relationship management in the web3 space.
Co-founder and CEO Drew Beechler has prior experience at High Alpha, an Indianapolis-based venture studio that specializes in conceiving, launching, and scaling Business-to-Business Software as a Service (B2B SaaS) companies. At High Alpha, Drew co-founded more than 30 startups in seven years, contributing to a portfolio featuring notable cloud companies like Attentive, SalesLoft, and Terminus. With Holder, Drew applies his experience in SaaS to the unique aspects of the web3 ecosystem, focusing on customer relationship management in a market characterized by tokenized commerce.
The Holder Library serves as a resource for insights, articles, and more, covering a range of topics from web3 marketing strategies to the latest industry trends. In an effort to keep users and enthusiasts informed of their continuous innovation, Holder’s Library features “Release Notes” to announce the latest product features and updates.The October 2023 Release Notes include enhancements such as configurable subscriptions for emails and wallet messages, enabling precise customer communication segmentation. Additionally, Holder has implemented measures for users to manage subscriptions and combat spam, reflecting their commitment to permission-based messaging.
From detailed tutorials and FAQs to instruction guides and related articles, these materials are curated to ensure users can quickly find the needed information, boosting satisfaction and confidence in using the platform. By prioritizing these resources, Holder.xyz demonstrates its understanding that accessibility to information is paramount in retaining customer interest and preventing the frustration that could drive users towards alternative services. You can learn more about the platform by following their branded social media on X (Twitter), LinkedIn, and Instagram @holderxyz, and by visiting Holder.xyz.
ThePeeps.xyz – Porkbun customer – (United Kingdom)
Prestigious creative studios are establishing their online homes on .xyz domains. Creative agency ArtsandLetters.xyz works with a client roster of brands like Google and ESPN. Emmy Award-winning production company Smuggler.xyz creates media for Apple and Beyoncé. Branding agency LetterA.xyz works with global brands like Casetify, Ann Taylor, and Kate Spade. In this week’s #AIMonday, we’ll introduce you to an agency harnessing the potential of artificial intelligence to help generate award-winning campaigns: ThePeeps.xyz
ThePeeps.xyz is the online home of The Peeps, a UK-based creative concept team that aims to blend traditional skills like copywriting and coding with contemporary technological advancements such as AI, Augmented Reality (AR), and web3 technologies. Their inventive approach has helped them earn several awards. AIDA1, a project created by The Peeps during their time at the now-closed Tiny Giant agency, has earned recognition as the world’s first AI science curator. It received the DMA Gold Award for its outstanding use of AI.2 Additionally, they crafted Monker’s Garkel, the world’s first AI Gin3, earning them the DMA Bronze Award for Best Use of AI4 and a silver medal at the 2020 London Spirits Competition5. The team’s Papa Johns Hot Bag NFT campaign6 achieved Best Digital Initiative and Best Marketing Campaign at the 2022 QSR Media Awards.7
As shared on their Creative AI page, The Peeps have been engaged in the creative AI sector since 2018, focusing on both the technical and narrative aspects of this domain. They have explored the potential of emerging AI tools such as ChatGPT, MidJourney, Dalle, Stable Diffusion, Eleven Labs, Runway ML, and D-ID to broaden the horizons of what can be achieved creatively. Their services encompass the production of deep fakes, cloned voices, synthesizers, and virtual influencers, all of which represent the cutting-edge in AI-driven content creation. Additionally, they offer narrative and storytelling services, integrating AI with other creative technological tools and platforms to provide a holistic approach to projects. Beyond hands-on creation, The Peeps also provide guidance through AI strategy sessions, workshops, and webinars, aiming to share knowledge and explore the capabilities of AI in a collaborative setting.
The Peeps have ventured into the realm of web3 and NFTs, exploring how these technologies can contribute to the digital domain’s future landscape. With a firm commitment to ethical practices, they strive to ensure that their web3 services align with broader good and environmental responsibility. Their offerings include community building and fundraising through NFTs, striving to provide a modern digital avenue for engagement and financial support. They provide token gating services to facilitate rewards and unique experiences for users, adding a layer of incentive and exclusivity. The Peeps also offer services related to the minting, collecting, and trading of NFTs on custom websites and apps, providing a structured and personalized platform for NFT transactions. The Peeps provide strategy sessions, workshops, and webinars, aiming to educate and collaborate on web3 potential.
The agency provides AR Lenses services aimed at enhancing brand engagement on popular social media platforms such as Snapchat, Instagram, and TikTok, where modern audiences spend a significant amount of time. They create customized AR filters and lenses that allow users to interact with a brand in a fun and immersive way, whether they are sharing a Snapchat lens, an Instagram filter, or a TikTok effect. Besides these platform-specific offerings, The Peeps also design bespoke AR experiences on other platforms, extending the immersive interactive possibilities that AR technology can bring to a brand’s online presence. Through these AR services, The Peeps aims to help brands seamlessly integrate into the daily digital interactions of their target audiences.
We spoke with co-founder Richard Norton about his decision to build The Peep’s website on .xyz. As he explained,
“The Peeps help brands stand out from the chaos by blending bold ideas with new and shiny creative technology. In the same way, we chose .xyz as it instantly gave us an effortlessly cool online point of difference from others in our space. We love it!”
We are proud to have Richard and The Peeps among the thriving .xyz community of technology-focused creatives. Learn more about The Peeps by following along on X (Twitter), LinkedIn, Instagram, YouTube, and Snapchat, and by visiting ThePeeps.xyz.
1.https://tinygiant.io/projects/cheltenham-science-festival-aida/
2.https://dma.org.uk/awards/winner/2019-gold-best-use-of-ai
3.https://tinygiant.io/projects/ai-gin/
4.https://dma.org.uk/awards/winner/2020-bronze-best-use-of-ai
5.https://londonspiritscompetition.com/en/competition-global-results/2020/
6.https://www.nfthotbag-papajohns.com/
7.https://qsrmedia.co.uk/promotions/event-news/full-list-winners-2022-qsr-media-uk-awards-powered-red-bull
Howl.xyz – GoDaddy customer – (United States)
Progressive web3 businesses are rebranding and adopting .xyz domains to signify growth. Web3 creative agency Nightshift rebranded to Otherlife.xyz once acquired by crypto payment service Moonpay. Fintech company Party Round rebranded to Capital.xyz with a goal of continuing to help startups raise money with new, additional features. Web3 company TAIKAI Labs rebranded to LayerX.xyz with a focus on connecting web3 developers and organizations to create innovative solutions. In this week’s #BlockchainThursday, we’ll introduce you to a rebranded web3 communications agency developing PR and marketing strategies for blockchain, DeFi, NFT, and metaverse projects: Howl.xyz.
Howl.xyz is a web3 communications agency dedicated to product and ecosystem development within the evolving realm of blockchain technology. By aligning communication strategies with client products and relevant cultural events, Howl.xyz aims to connect with the intended audience. In September 2022, the agency, formerly known as Multiplied.io, rebranded to Howl.xyz after five years of service in PR, marketing, and development for blockchain, DeFi, and NFT projects.The agency operates in various emerging tech arenas, including web3, decentralized finance (DeFi), NFTs, and Layer 1 & Layer 2 protocols, offering support to early-stage company launches. The team at Howl.xyz, having a background as product founders, has a grasp on the adoption lifecycle from conception to market entry. By combining elements of art and technology in communication, Howl.xyz seeks to meet the unique demands of the web3 environment. In August 2023, Howl.xyz announced a collaborative endeavor with previously featured Fair.xyz, a no-code platform facilitating creators to launch end-to-end NFTs in a secure, accessible, and fair manner. Howl.xyz is geared towards offering robust marketing support, while Fair.xyz provides strategic counsel to web3 artists. This partnership aims to provide emerging web3 artists with experienced marketing support, helping the artists to focus solely on art creation.1
Howl.xyz offers a variety of services aimed at bolstering online presence and media relations. One of the key services includes Executive Awareness, where the agency outlines an executive’s online persona and employs sentiment analysis to create thought leadership content, which is then repurposed for the executive’s social media channels. In addition, the agency provides Public Relations & Communications services with the objective of building trust with the media and forming healthy relationships with journalists to generate meaningful results for their clients. They also offer Brand Development consultations, workshops, ongoing narrative development, and media strategy. On the creative side, Howl.xyz teams up with artists and web developers to create brand updates, assets, and websites. This includes brand marketing materials, web design and development, artist commissions, and video editing along with promotional materials.
Howl Studio, a facet of Howl.xyz, serves as a creative talent management agency specifically for web3 artists and influencers. Howl Studio operates with a contemporary business model that employs collaborative processes, offering creatives a departure from conventional industry dynamics. Managed and supported by individuals with experience in the fine art industry and web3 sector, Howl Studio provides both full artist management and an alternative, non-exclusive agency model. This setup aims to offer artists support in various areas including business development, creative strategy, NFT product launch, and brand and media relations, leveraging the team and in-house services to foster a supportive environment for creative talent.
Howl.xyz’s Artist Ambassador Program is an initiative that aims to boost your web3 cultural relevance by connecting with fine artists and creative professionals from its studio. The program provides various services such as fine art commissions by notable web3 creators, updating visual collateral and brand assets, and organizing artist-focused brand ambassador campaigns and PR stunts. With tailored advice on integrating the cultural value of web3 artists into your overall strategy, Howl.xyz aims to help design and implement actionable steps to achieve this goal, linking your brand with your target audience in the web3 domain.
As shared on Twitter, Howl.xyz’s rebrand and domain upgrade maintains a core focus on PR, marketing, and communications, while expanding services to further delve into NFTs and the metaverse.2 We are happy to have Howl.xyz in the .xyz community and are excited about their partnership with fellow community member Fair.xyz. We look forward to more developments. You can learn more by following the agency on X (Twitter) and LinkedIn, and by visiting Howl.xyz.
1.https://www.businesswire.com/news/home/20230817947704/en/Howl.xyz-and-Fair.xyz-Partner-to-Accelerate-Brand-and-Career-Growth-for-Web3-Artists 2.https://twitter.com/tryhowl/status/1573341453090443266
